Even Nintendo, the storied Japanese developer which has historically been tight-lipped about internal issues, was recently accused of union busting in a NLRB complaint filed by workers at Nintendo of America, per The Washington Post. Generally, industry leaders have not been supportive of unionization efforts.

Brand interest in video games is rising, especially with the buzz around the metaverse. This report will look at the different ways developers monetize video games, and which of those methods are the most useful for marketers.

Sony’s future gaming fortunes are in PC titles: The PlayStation maker is betting big on ports of its games on Windows PCs, a market where console rival Microsoft is already a dominant player.

Between November and December, Nestlé Toll House (+5.8%), PlayStation (+5.1%), Nintendo (+4.8%) Cheetos (+4.6%), and Sprite (+4.0%) lead all other brands in attracting new customers. What did people buy from Amazon? Kindle books, gift cards, pet food, shoes, and nutritional supplements are just a few of the top categories purchased during last year’s holiday season.

There also appears to be a rift growing between Big Tech’s vision for the metaverse and the gaming industry’s: Former Nintendo of America president Reggie Fils-Aimé recently criticized Meta’s plans and (unsurprisingly) said he has more faith in prototypes from gaming companies like Roblox and Epic Games.

Google Play Pass takes third, at 14%, while Nintendo Switch Online ranks fourth, at 13%. However, a whopping 48% of adult gamers in the US don’t have a paid gaming subscription at all. More like this:. Report: Insider Intelligence’s Tech Trends to Watch in 2022. Article: In 2022, each tech firm will have its own version of the metaverse.

Spotify was No. 8, and gaming companies Nintendo and PlayStation rounded out the top 10 (Morning Consult, August 2020). Several streaming media brands had a stronger showing than many high-profile technology, retail, sportswear, and food or drink brands (Morning Consult). Our Take:.

This is good news for Microsoft, which spent the last console generation lagging behind Sony’s Playstation 4, but bad news for Sony and competitors like Nintendo, which may have just lost access to some of the top-selling franchises of all time.

Japanese multinational companies like Toyota, Nintendo, and Sony have all suffered losses and product delays due to the chip shortage. The big picture: The global movement to bring chip production onshore to shore up supply chain problems and reduce the reliance on foreign chip manufacturers is gaining ground.

In H1 2020, Nintendo reported a 73.3% year-over-year increase in revenues, much of which were attributed to sales of the Nintendo Switch console. However, monthly digital console users will essentially plateau after the 2020 bump, growing by just 0.8% this year and decreasing by 0.8% in both 2022 and 2023.

The sales growth can likely be attributed to two things: Facebook’s much-discussed rebrand to Meta in Q4 and shortages of popular video game consoles, including Nintendo OLED Switch and Sony’s Playstation 5.

Looking at most-asked-for brands, gaming systems were three of the top five for boys 8 to 12: Xbox, Nintendo and PlayStation. However, gaming brands didn’t crack the top five for girls. This points toward a broader gender gap in gaming’s status among kids. Plenty of girls play, to be sure, but gaming is less of a presence among girls in general.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss TikTok's chances of not getting banned, Spotify video podcasts, Pandora's interactive voice ads, HBO Max sign-ups so far, TV ads in console games, why American farmhouses are typically painted red and more.

On the flip side, Amazon Games (formerly Amazon Game Studios) has underperformed as a game developer and has steered clear of creating its own console—in contrast with companies like Microsoft, Sony, and Nintendo, which have built business empires around the convergence of high-budget games and state-of-the-art consoles.