JAN 20, 2022
On today's episode, we discuss which brands are emerging as key players in the metaverse race, how Apple could make its mark, why Disney's intellectual property (IP) makes it a heavyweight in this space, how Nike is positioning itself, and more. We then talk about what to expect from cashierless technology in 2022 and how a new breed of remote workers has changed shopping. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.
NOV 15, 2021
On today's episode, we discuss the pillars driving what's next in retail media, how to navigate the pros and cons of retail media expansion, and retail media budget commitments. We then talk about how eBay is streamlining things, the significance of Wayfair's bump in the road, and Nike's foray into the metaverse. Tune in to the discussion with senior director of strategic marketplace services at Tinuiti Elizabeth Marsten and eMarketer principal analyst at Insider Intelligence Andrew Lipsman.
NOV 3, 2021
Nike files to trademark virtual goods as metaverse inches closer to reality: Many companies have already begun experimenting with branded digital items, but some are starting to take it more seriously as buzz around the metaverse intensifies.
APR 19, 2022
The metaverse is expected to be a major disruptor across industries, but it's still early days for the emerging realm. In this report, we look at how different markets are embarking on their own metaverse business models.
MAR 11, 2022
Is the metaverse next? While the metaverse isn’t inherently safer than social media, it’s worth noting that there have been a number of brand campaigns placed in immersive gaming experiences recently, so far with little pushback or criticism. Ralph Lauren, Nike, Hyundai, and Vans have all launched recent campaigns on Roblox to woo younger customers.
FEB 28, 2022
DEC 22, 2021
The metaverse will be put to the test in 2022: Some firms may find their metaverse dreams held back by wearable technology, while others attempt to woo brands to their spaces.
APR 27, 2022
MAR 8, 2022
JAN 27, 2022
NOV 4, 2021
APR 7, 2022
Nine months later, Nike acquired RTFKT, signaling the sportswear giant’s intent to make NFTs central to its metaverse strategy. Italian luxury brand Dolce & Gabbana’s nine-piece NFT collection, combining virtual and physical clothing, sold for the equivalent of $5.7 million in cryptocurrency at auction in November 2021.