Is the shine off nonfungible tokens (NFTs)? As of May, just 2% of US adults surveyed have invested in NFTs and like them, while another 4% have invested but aren’t happy about it. The 64% majority said they have no investment or interest in these assets, up from 56% in October 2021.

On today's episode, we discuss how much TikTok is making from advertising revenues, the most interesting thing to note about its users, and some of the most interesting ways advertisers are engaging on TikTok. "In Other News," we talk about what the best social commerce experience is and the big takeaway from Instagram letting users share nonfungible tokens (NFTs). Tune in to the discussion with our analysts Jasmine Enberg and Zach Goldner.

Read the latest stories on NFTs from Insider Intelligence.

Companies tempted to ride the blockchain wave may want to avoid dipping their toes into nonfungible tokens (NFTs) just yet. Among adults in Great Britain who’d heard of NFTs, 43% said they’d feel less favorable toward a company if it started offering them, and 32% said their opinion wouldn’t change either way. Only 3% would view a company more favorably if it offered the digital tokens.

Fifteen trademark applications filed last week suggest Mastercard is buying the NFT and metaverse hype.

NFTs come to the fore in China: However, the country’s regulatory scrutiny could add complexities to engaging with them.

Instagram’s role in the metaverse will involve NFTs and the creator economy: At SXSW, Zuckerberg hinted at long-term metaverse plans and upcoming NFT features.

On today's episode, we discuss what Peloton's struggles say about the exercise firm, how companies are rebranding for digital, omicron's effect on business recovery, how much people will pay for Amazon Prime, Google's brand new cookie alternative called "Topics," an unpopular opinion about NFTs, the internet under the ocean, and more. Tune in to the discussion with eMarketer principal analysts Paul Verna and Dave Frankland and analyst at Insider Intelligence Blake Droesch.

Article: Mastercard wants to make it easier to buy NFTs, but customer adoption is in doubt.

Another application is play-to-earn games, in which a player can be rewarded with NFTs or directly with cryptocurrency as they progress further. Axie Infinity, a game where players breed and battle digital pets called Axies, mints all its pets as NFTs—so if players breed them well, they get more valuable Axies to trade. However, gamers have been less than welcoming to NFTs.

The NFT bubble is deflating and the rush for virtual plots of land has slowed. Now, financial services firms and other brands can look beyond the hype and focus on what real value the metaverse will hold for them, what metaverse investments they should make, and which technologies they’ll need to understand and engage with. The metaverse is the ultimate form of customization and personalization.