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  • Audio
     | 
    MAY 18, 2021

    On today's episode, we discuss how US social media use is changing and why. We then talk about how the social network giants are trying to make their platforms less "anxiety-provoking," why the new NFL-iHeartMedia podcast deal is so significant, and whether the nostalgia marketing trend will dominate 2021. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and senior forecasting analyst at Insider Intelligence Peter Newman.

  • Audio
     | 
    SEP 17, 2021

    On today's episode, we discuss Facebook's new Ray-Ban smart glasses, whether time spent on TikTok actually surpassed YouTube, what branded gaming on Roblox looks like, how to get noticed as a marketer, whether selling Super Bowl ads early is a good move, how to make friends while working from home, how two people reversed climate change in their hometown, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.

  • Audio
     | 
    APR 7, 2021

    On today's episode, we discuss the new landmark TV (and streaming) rights deal with the NFL, the significance of Amazon's involvement, and what this means for sports viewership in the coming years. We then talk about Roku's new branded content studio, how long marketing videos should be, and the greatest driver of ad-supported video. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

  • Article
     | 
    MAR 22, 2021

    The NFL ensures more touchdowns for streamers: A new set of 11-year rights deals will make more football available on streamers, but distribution will remain tied to linear TV for the time being.

  • Report
     | 
    JUN 8, 2021

    Now that Disney has bundled ESPN+ into Hulu, it’s likely that ESPN+ NFL games will be available to Hulu subscribers, albeit at an extra cost. Disney has also contracted with NFL Media to bring NFL Network and NFL Redzone to Hulu + Live TV subscribers starting in August 2021. CBS will make Sunday afternoon NFL games available on its streaming platform Paramount+.

  • Report
     | 
    OCT 12, 2021

    We expect vMVPD viewership to increase as live sports resume a more normal routine and the NFL, the US’ most popular sport, proceeds through its longest-ever regular season. But what’s notable is that vMVPDs, which were once heralded as traditional TV’s savior to cord-cutting, are not adding enough viewers to replace those leaving satellite and cable TV.

  • Audio
     | 
    OCT 5, 2021

    On today's episode, we discuss how the travel industry is recovering and how the typical traveler has changed. We then talk about the state of the NFL's ratings, how much alternate telecasts can help, and the promise of sports betting. Tune in to the discussion with eMarketer associate forecasting analyst Zach Goldner and director of forecasting at Insider Intelligence Oscar Orozco.

  • Video
     | 
    APR 12, 2021

    As a disruptor in the wireless provider category, Mint Mobile’s marketing culture encourages risk-taking, whether that’s choosing not to advertise in the Super Bowl or having company owner and actor Ryan Reynolds leave voicemails for customers. Watch Industry Voices, with CMO Aron North, to learn what drives its viral marketing successes and more.

  • Article
     | 
    JUN 21, 2021

    The legalization of sports gambling in more than 20 US states has opened new business opportunities, and potential pitfalls, for broadcasters and streaming services that seek to tie in betting content, such as fantasy leagues, with live broadcasts—or at least market separately to the sports viewing and gambling audiences.

  • Audio
     | 
    JAN 8, 2021

    eMarketer senior analyst Ross Benes, principal analyst Mark Dolliver, and junior analyst at Insider Intelligence Blake Droesch discuss Disney+'s price increase and content slate, Amazon's foray into healthcare, whether mothers are actually moving over to TikTok, if co-viewing is here to stay, whether Amazon can draw NFL fans with an exclusive stream, how to easily get people to agree with an essay, and more.

  • Audio
     | 
    SEP 24, 2019

    eMarketer forecasting analyst Eric Haggstrom, vice president of content studio Paul Verna and researcher Chuck Rawlings talk fantasy football: how has it changed engagement with sports, sports broadcasting and cord-cutting behaviors. They also discuss why NFL TV ratings are up, a new initiative to compare esports and traditional sports audiences and more.

  • Audio
     | 
    MAY 1, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and senior forecasting analyst Oscar Orozco discuss Facebook's "Messenger Rooms," how Quibi is doing, when people will comfortably resume certain activities, why the NFL draft broke records, Australia making Facebook and Google pay media outlets and more.

  • Audio
     | 
    APR 27, 2020

    eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom, Business Insider Intelligence research associate Daniel Carnahan and senior analyst Audrey Schomer discuss whether the coronavirus might accelerate cord-cutting, whether sports TV rights will shift to digital platforms quicker, how a delayed NFL season could impact ad spending, how many Americans watch sports, what a second COVID-19 wave might do to the leagues and its lasting effects on sports consumption.

  • Audio
     | 
    FEB 19, 2021

    eMarketer analyst Blake Droesch, principal analyst Jeremy Goldman, and forecasting analyst at Insider Intelligence Peter Vahle discuss whether the Super Bowl delivered, what's fueling Spotify, how the podcast and social media worlds are blurring together, if reducing politics in the News Feed can help Facebook, why the shopping mall might make a comeback, what is the most relaxing song ever (statistically), and more.

  • Audio
     | 
    AUG 30, 2019

    eMarketer principal analysts Nicole Perrin and Mark Dolliver discuss Uber’s plans to be the go-to transport hub, four ideas on how to rein in big tech, the changing motivations for watching the NFL and which types of ads are mostly likely to influence purchasing decisions.

  • Article
     | 
    FEB 10, 2021

    The Super Bowl attracted its smallest audience in 14 years, according to Nielsen, rounding out a tough season for NFL ratings. The event drew 96.4 million viewers across all platforms, including CBS, ESPN Deportes, and CBS Sports digital streaming. That’s about 5.5% less than 2020 viewership (102 million) and the smallest audience since 2007 (93.2 million).

  • Report
     | 
    MAR 18, 2021

    During two scheduled Twitch livestreams, it let fans interact with NFL players and pro gamers as they played four football-inspired games in the virtual stadium.

  • Article
     | 
    FEB 3, 2021

    Earlier this week, Mars Wrigley’s M&M's brand gave fans a sneak peak of its Super Bowl ad via Zoom, its first-ever "virtual" debut. It’s just one of several efforts the company is working on leading up to Sunday’s big game.

  • Audio
     | 
    FEB 5, 2021

    eMarketer principal analysts Jeremy Goldman and Jillian Ryan, along with junior analyst at Insider Intelligence Blake Droesch, discuss the work-from-anywhere future, how this years' Super Bowl will be unique, why some retailers are skipping returns, Spotify's emotion-based recommendations, what customers want from chatbots, the ideal length of time you should dunk your Oreo in milk, and more.

  • Audio
     | 
    DEC 24, 2020

    eMarketer principal analysts Mark Dolliver, Sara M. Watson, and Nicole Perrin, along with junior analyst at Insider Intelligence Blake Droesch, discuss the latest government lawsuits against Google, Twitter's new "Spaces" audio feature, 2021 Super Bowl commercials, the reception to Apple's new privacy labels, The Walt Disney Co. throwing its weight behind streaming, what all "Friends" episodes have in common, and more.

  • Report
     | 
    SEP 9, 2021

    Amazon recently expanded its deal with the NFL for Thursday Night Football (TNF), which it has simulcast through Prime Video and Twitch since 2017—the year it outbid Twitter, the original streaming partner for TNF. However, Amazon’s new agreement with the NFL, which goes into effect in 2022, will mark the first time a digital provider is the only place to watch an NFL game.

  • Report
     | 
    MAY 28, 2020

    Separate from the draft, the NFL announced that, for the first time, Amazon will get the exclusive rights to air an NFL game next season. Amazon and the NFL also renewed their existing streaming partnership. Content. Highlights of Q2 2020:. Producers experimented with producing content remotely. Production shutdowns created uncertainty in the entertainment industry. What to look for in Q3 2020:.

  • Article
     | 
    APR 6, 2021

    “Its investments in NFL rights and its ad-supported video properties will drive significant growth as well.”. Importantly, Amazon continues to slowly chip away at Google’s share of total US digital ad revenues—which will shrink from 28.9% in 2020 to 26.6% by 2023, even as its digital ad business grows.

  • Audio
     | 
    SEP 11, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss how to recreate those water cooler moments in the digital world, how much Super Bowl LV commercials are going for, watching Instagram Stories on Facebook, parents' more positive view of devices, the number of Facebook Watch viewers, the difference between frugal and cheap, what you didn't notice about that double rainbow, and more.

  • Audio
     | 
    FEB 6, 2020

    eMarketer principal analyst Andrew Lipsman and vice president of content studio Paul Verna discuss the best and worst Super Bowl ads and whether they achieved their marketing objectives. They also talk about how many people tuned in to the game, how much advertisers spent and the most popular halftime show ever. They then examine Quibi's launch campaign, solo TV viewing and how much returns are costing retail.

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