Geography

Asia-Pacific (182)
Europe (263)
Latin America (86)
Middle East & Africa (26)
North America (451)
Worldwide (161)

Content Type

Topic

Industry

Demographics

Publication Date

All
Analysis
Charts
964 Results
Filter
Sort by: Relevance | Date
  • Forecasts
     | 
    OCT 14, 2021
  • Forecasts
     | 
    OCT 14, 2021
  • Forecasts
     | 
    MAR 1, 2021
  • Report
     | 
    NOV 4, 2021

    Advertising on Facebook has become more challenging due to Apple’s AppTrackingTransparency framework in iOS 14.5. Here’s how advertisers are adapting their strategies in the post-IDFA reality.

  • Article
     | 
    OCT 27, 2021

    There’s no place like home for remote clinical trials: Medable scored a whopping $304 million in funding to expand its decentralized clinical trial capabilities—we explore why decentralized clinical trials are here to stay well after the pandemic.

  • Report
     | 
    MAY 27, 2021

    Print time spent: Includes offline magazines and newspapers. Radio time spent: Excludes digital radio. TV time spent: Includes live TV, DVR, and other prerecorded video, such as TV programming downloaded locally from the internet. Excludes digital.

  • Video
     | 
    SEP 26, 2021

    Find out how the industry can bring contextual advertising to the next level through data-driven research and holding technology partners accountable. Hear from GumGum’s Phil Schraeder, CEO; UM Worldwide’s Molly Schultz, SVP, integrated investment; and MAGNA Global’s David Tucker, SVP, managing director, US strategy.

  • Article
     | 
    SEP 28, 2021

    Instagram Kids is on pause in the wake of critical reporting from The Wall Street Journal: The move suggests that Facebook hasn’t put in the necessary effort to prove that such an app is useful or important.

  • Forecasts
     | 
    OCT 1, 2020
  • Forecasts
     | 
    MAR 1, 2021
  • Report
     | 
    JAN 29, 2021

    Global insurers have been rocked by large, unexpected payouts and falling revenues amid the coronavirus pandemic. Yet, P&C and life insurers in leading markets will still increase their tech spend and accelerate their digital transformations in the next several years to enhance the online user experience.

  • Report
     | 
    OCT 21, 2021

    Just 48.3% of the same cohort had recently read a print newspaper, and 44.4% had read a print magazine. In the oldest age bracket, 79.9% were print newspaper readers, and 74.2% had read a print magazine. Broadcast TV largely bucked this trend, though. Over 83% of internet users in Q1 were live TV viewers, spending an average of 1 hour, 52 minutes (1:52) per day.

  • Report
     | 
    OCT 21, 2021

    According to Q1 2021 data, 57.0% of internet users ages 16 to 64 had read a print newspaper at least once in the prior month. Print magazines reached a smaller audience than print newspapers, at 45.8% of respondents. In both cases, youth was an indicator of relative apathy: Fewer than 40% of respondents ages 16 to 24 had read a print newspaper, and just 27.6% had read a print magazine.

  • Report
     | 
    OCT 21, 2021

    About 35% of respondents had recently read a print magazine in Q1, and print newspaper readership hovered around the same level. Among 25- to 34-year-olds, fewer than 1 in 5 had read either print format in the prior month. Yet in the oldest cohort, 56.8% had read a print newspaper and over 48% had read a magazine. As with live radio, penetration was far greater in high-income homes.

  • Report
     | 
    OCT 21, 2021

    In Q1 2021, more than three-quarters (75.9%) of those ages 16 to 64 had recently read a print newspaper, and 65.5% had read a print magazine. Print publications were especially popular in cities and among older respondents. Yet over 70% of the 16-to-24 cohort had also read a print newspaper in the prior month as of Q1, and nearly 57% had read a print magazine.

  • Report
     | 
    OCT 21, 2021

    Print newspaper readership was scarcely higher, at 36.2%. Penetration of both formats was notably more widespread among males, though. Fewer than 29% of female respondents had read either a print magazine or newspaper in the prior month.

  • Report
     | 
    OCT 21, 2021

    Almost 52% of all internet users polled had read a print newspaper in the month prior to polling in Q1, and 46.1% had read a print magazine. Among those ages 55 to 64, the shares were 65.0% and 56.3%, respectively. Many of the youngest adults seemingly turned away from print, though.

  • Report
     | 
    OCT 21, 2021

    As in other countries, radio, print newspapers, and print magazines are gradually losing appeal for many internet users. In Q1 2021, fewer than 46% of those polled had tuned in to a live radio broadcast in the prior month, for example. Print newspapers and magazines posted penetration of 43.2% and 38.3% for the same period, respectively.

  • Report
     | 
    OCT 21, 2021

    Print newspapers still boasted sizable audiences in this highly literate country, though penetration among internet users ages 16 to 64 fell below 60% in Q1. As in prior years, consumption did rise broadly in line with age, from 45.5% of 16- to 24-year-olds to more than 67% among the 45-to-64 group.

  • Report
     | 
    OCT 21, 2021

    In Q1 2021, the penetration rates of print newspapers and magazines were 53.4% and 52.5%, respectively. Males, older age groups, and respondents in middle- and high-income households were most likely to read print newspapers. Print magazines were also more popular among affluent homes and older cohorts—reaching 67.3% among those ages 55 to 64—but skewed female, as in Q1 2020.

  • Report
     | 
    OCT 21, 2021

    Fewer than 55% of internet users read a print newspaper in the previous month during Q1, and a similar share read a print magazine. As in prior years, respondents ages 16 to 24 were least likely to consume any print publications, while older internet users and those in affluent homes were more loyal readers.

  • Report
     | 
    OCT 21, 2021

    In Q1 2021, 50.4% had read a print newspaper at least once in the previous month, and 49.5% had read a print magazine. Males were much more likely than females to read either. Penetration of both formats also remained higher—over 60%—among respondents ages 55 to 64 and in the most affluent households.

  • Report
     | 
    OCT 21, 2021

    Print newspapers and magazines maintained a smaller, but still substantial, market presence—read by 46.4% and 49.2% of internet users, respectively. The most loyal readers of print formats were in older age brackets and higher-income households. Time spent with print press and online publications both rose by 1 minute in H1 2021, to 27 minutes and 36 minutes, respectively.

  • Report
     | 
    OCT 21, 2021

    Nearly 58% of internet users polled had read a print newspaper in the month prior, and 52.7% had read a print magazine. Time spent with both radio and print press held steady between H1 2020 and H1 2021. Smart devices made major strides in the past year. The pandemic era has sparked greater interest in wearables.

  • Report
     | 
    OCT 21, 2021

    In Q1 2021, just over 42% of internet users had recently read a print newspaper, while 43.2% had read a print magazine. As early as H1 2019, online press had overtaken print in terms of time spent each day. This year, respondents devoted slightly more time to print press than in 2020, at 26 minutes daily.