For many content creators, Instagram isn’t everything. In the US, 41.0% of creators run websites or blogs to reach their audiences outside of social media. Newsletters and podcasts are also tools they use to staying connected. But perhaps most notably, 43.3% do not use anything other than social platforms.

Among marketing professionals worldwide, 81% send newsletter emails, which may not be surprising if you’ve taken a look at your inbox recently.

In late June, Facebook launched its newsletter platform Bulletin, which allows writers to publish free and paid newsletters that can be distributed on Facebook and external websites and via email. The service is currently in a beta period with a select number of writers. (As noted above, Facebook won’t take a cut of revenues from writers at launch).

Public relations firm Zeno, whose clients include many large brands and companies such as Starbucks, Coca-Cola, and Netflix, has encouraged companies to avoid taking a stance, per newsletter Poplar Info. The story quickly went viral on social media, prompting Zeno to clarify that its recommendations were specific to breaking news only.

Some key considerations and execution recommendations include newsletters, package inserts, content swaps, and landing pages. Confirm compensation. Agree on payment terms or a value exchange that provides mutually beneficial results. Communicate. Like traditional partnerships, open communication is the cornerstone of a valuable partnership.

On today's episode, we discuss why paid newsletter subscriptions are having a moment, the competitive advantages of the biggest players, and why marketers should (or shouldn't) get involved. We then talk about HBO Max's upcoming ad-supported offering, whether Microsoft buying Discord makes sense, and the real problem with password sharing. Tune in to the discussion with eMarketer analyst at Insider Intelligence Nina Goetzen.

It’s more important than ever to own the customer relationship, and offering email newsletters, loyalty programs, or even one-off campaigns like running a sweepstakes can be useful for gathering that data. When providing incentives, keep in mind what will offer the most value to consumers.

On today's episode, we discuss which pandemic-related behaviors will stick around, whether newsletters can replace local newspapers, YouTube and the music streaming wars, how you can master the intimacy of the inbox, why Amazon is opening a salon, the first movie to ever release a soundtrack, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Blake Droesch, and principal analyst at Insider Intelligence Jillian Ryan.

eMarketer principal analyst Andrew Lipsman and executive editor of the eMarketer Retail Newsletter Rimma Kats share firsthand accounts of the National Retail Federation’s annual trade show, focusing on retail personalization, returns, sustainability and more.

Email newsletters. Publishers integrate commerce content into general newsletters, and some even produce dedicated commerce newsletters to reach higher-intent shoppers.

Investing in podcasts allows audio distributors to diversify their cost structure, wrote Packy McCormick in his Not Boring newsletter. Streaming audio services struggle to grow their profit margins due to the continual payouts they make to record labels.

On newsletter platform Substack, the top 10 creators collectively made more than $20 million annually as of June. The result? Some larger influencers can (quite literally) afford to forgo new brand sponsorships, while demand among smaller influencers will grow. Predictions. Increases in social commerce will create more influencer sponsorship opportunities for marketers.

Using email newsletters to grow and retain authenticated users is fairly straightforward, but there are also likely to be upper limits on audience interest and willingness to subscribe. According to a December 2020 survey from performance marketing firm What If Media Group, 52.7% of US adults said they don’t subscribe to any email newsletters for news and entertainment.

Email communications go out three times weekly, with each message focusing on a different metric and tone—driving sales, educating consumers about products, or surfacing recent content via Golf Town’s newsletter. In addition to newsletter sign-ups, display ad redirects, and other offer-based acquisition tactics, Golf Town also collects email addresses in-store.