Among marketing professionals worldwide, 81% send newsletter emails, which may not be surprising if you’ve taken a look at your inbox recently.

On today's episode, we discuss which pandemic-related behaviors will stick around, whether newsletters can replace local newspapers, YouTube and the music streaming wars, how you can master the intimacy of the inbox, why Amazon is opening a salon, the first movie to ever release a soundtrack, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Blake Droesch, and principal analyst at Insider Intelligence Jillian Ryan.

In late June, Facebook launched its newsletter platform Bulletin, which allows writers to publish free and paid newsletters that can be distributed on Facebook and external websites and via email. The service is currently in a beta period with a select number of writers. (As noted above, Facebook won’t take a cut of revenues from writers at launch).

Twitter has more in store, specifically around its acquisition of newsletter publishing platform Revue. Twitter began beta testing a Revue integration with creators’ profiles in mid-August. Key stat: While Twitter’s monthly user base in the US will increase by 0.2% this year to 55.6 million, we expect those figures to begin inching downward next year.

On today's episode, we discuss why paid newsletter subscriptions are having a moment, the competitive advantages of the biggest players, and why marketers should (or shouldn't) get involved. We then talk about HBO Max's upcoming ad-supported offering, whether Microsoft buying Discord makes sense, and the real problem with password sharing. Tune in to the discussion with eMarketer analyst at Insider Intelligence Nina Goetzen.

Email newsletters. Publishers integrate commerce content into general newsletters, and some even produce dedicated commerce newsletters to reach higher-intent shoppers.

Using email newsletters to grow and retain authenticated users is fairly straightforward, but there are also likely to be upper limits on audience interest and willingness to subscribe. According to a December 2020 survey from performance marketing firm What If Media Group, 52.7% of US adults said they don’t subscribe to any email newsletters for news and entertainment.

Such originals and exclusives accounted for 21.7% of total time that people in the US spent listening to podcasts on Spotify, according to a September 2020 Spotify newsletter obtained by Insider. (Whereas, on a global level, originals and exclusives accounted for 18.7% of total time spent with podcasts.).

On newsletter platform Substack, the top 10 creators collectively made more than $20 million annually as of June. The result? Some larger influencers can (quite literally) afford to forgo new brand sponsorships, while demand among smaller influencers will grow.

Email communications go out three times weekly, with each message focusing on a different metric and tone—driving sales, educating consumers about products, or surfacing recent content via Golf Town’s newsletter. In addition to newsletter sign-ups, display ad redirects, and other offer-based acquisition tactics, Golf Town also collects email addresses in-store.

BuzzFeed will pay up to $10K to creators: The program will award prizes for top-performing content. Though it will only last through the summer, it's likely a pilot program or a precursor to a more social BuzzFeed Community hub.

To receive more retail insights, subscribe to our eMarketer Retail daily newsletter.

eMarketer principal analyst Andrew Lipsman and executive editor of the eMarketer Retail Newsletter Rimma Kats share firsthand accounts of the National Retail Federation’s annual trade show, focusing on retail personalization, returns, sustainability and more.

Email communications go out three times weekly, with each message focusing on a different metric and tone—driving sales, educating consumers about products, or surfacing recent content via Golf Town’s newsletter. In addition to newsletter sign-ups, display ad redirects, and other offer-based acquisition tactics, Golf Town also collects email addresses in-store.

In January, Twitter acquired Revue, a startup that allows users to publish and monetize newsletters. Twitter said that Revue’s Pro features would now be free for all accounts. The company also said it was lowering Revue’s paid newsletter subscription fee from 6% to 5%.

., Scroll’s ad-free access to news), and brand-new exclusive content from creators on the platform (via Revue, the subscription newsletter publishing platform it purchased in January).