Identity resolution is in a state of flux in the US advertising industry, with third-party browser cookies and mobile IDs being ushered out in the name of consumer privacy.

On today's episode, we discuss how prepared measurement and syndication vendors are for the removal of third-party cookies and device IDs, what options advertisers have to maintain measurement and addressability, and some best practices and recommendations for both sides of the supply chain that will help them seamlessly transition to a privacy-centric future. We then talk about how connected TV (CTV) giants are holding onto new customers, YouTube's CTV ads that can move over to your smartphone, and where people prefer to watch movies. Tune in to the discussion with senior vice president of product and general manager of customer experience at Neustar Steve Silvers and eMarketer principal analyst at Insider Intelligence Paul Verna.

Sponsored content by Neustar

TikTok has partnerships with industry-leading media mix modeling companies like Nielsen, IRI, Analytic Partners, Ekimetrics, and Neustar. TikTok is also helping brands incorporate organic content into their ad campaigns.

Neustar senior vice president of product and general manager of customer experience Steve Silvers and eMarketer principal analyst at Insider Intelligence Nicole Perrin discuss some misconceptions about cookie deprecation, what marketers should do to prepare for the loss of third-party cookies and react to the loss of Identifiers for Advertisers (IDFAs), and more about future approaches to addressability.

Most of the avian-themed Privacy Sandbox proposals to date have been about ad targeting, but measurement will also be affected by the planned deprecation of third-party cookies in Chrome. Allyson Dietz, director of product marketing at Neustar, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the measurement firm's PeLICAn proposal to the World Wide Web Consortium (W3C) and explain what differential privacy means for ad measurement.

Presented by Neustar

Presented by Neustar

Presented by Neustar

Presented by Neustar

Presented by Neustar

Made possible by Neustar

Made Possible by Neustar

This article was contributed and sponsored by Neustar.

This article was contributed and sponsored by Neustar.

This article was contributed and sponsored by Neustar.

This article was contributed and sponsored by Neustar.

Made possible by Neustar

“We still lean on aggregate analytics—MMM effectively—to do annual media planning, and we look at things like the impact of seasonality or the impact of a pandemic,” said Allyson Dietz, director of product marketing at measurement partner Neustar. “But then on the other side, what we find is that marketers still want that agility and ability to be able to manage things on a more tactical level.

TikTok has partnerships with industry-leading media mix modeling companies like Nielsen, IRI, Analytic Partners, Ekimetrics, and Neustar. TikTok is also helping brands incorporate organic content into their ad campaigns.

On today's episode, we discuss whether Amazon's new home robot could be the "fourth screen," the significance of the creator economy, online shopping's ceiling, how much people notice social media ads, YouTube's upcoming Holiday Stream and Shop event, the real meaning of freedom at work, an explanation of who you’ve been dreaming about, and more. Tune in to the discussion with eMarketer analyst Blake Droesch and senior analysts at Insider Intelligence Audrey Schomer and Ross Benes.

It’s our third episode of Brand Anatomy, where we get exclusive looks inside leading brands! Today, eMarketer Briefing director Jeremy Goldman sits down with Ryan Alovis, CEO of LensDirect, to discuss how his direct-to-consumer (D2C) brand pivoted toward subscriptions to build a profitable D2C business, what marketing channels he leverages, and the benefits of being a smaller, more nimble player in the market.

On today's episode, we discuss Facebook’s recent outages and how WhatsApp being down in particular affected consumers and businesses around the world. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior analysts Jasmine Enberg and Matteo Ceurvels.

On today's episode, we discuss the most important trends in media, including what is happening with the rise of smart products, how concerning the plateauing of social media use is, and how people are using voice assistants in different ways. Tune in to the discussion with chief research officer at GlobalWebIndex Jason Mander and eMarketer principal analyst at Insider Intelligence Karin von Abrams.