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  • Video
     | 
    MAY 24, 2021

    The consumer packaged goods (CPG) category has seen tremendous growth thanks to ecommerce. Learn how Nestlé, one of the world's largest food companies, quickly pivoted and accelerated its digital transformation by leaning into shoppable commerce to drive digital purchases. Watch Industry Voices Spotlight on CPG with Alicia Enciso, CMO of Nestlé USA.

  • Article
     | 
    SEP 20, 2021

    As a result, even large, established CPG brands like Nestlé, Unilever, and AB Inbev have begun experimenting with D2C models. The shortened distribution path when selling without a middleman or intermediary can mitigate supply issues and price increases. Plus, skipping big-box retailers means companies can market directly to customers and access valuable data to help personalize their experiences.

  • Video
     | 
    OCT 25, 2021

    Nestlé USA’s Alicia Enciso. Brenne Whisky's Allison Parc. Crayola’s Victoria Lozano. Procter & Gamble’s Janette Yauch. Episodes from our Spotlight on Retail series:. Banana Republic’s Jen Mullen. Shiseido's Alessio Rossi. Article's Duncan Blair. Mint Mobile’s Aron North. Mack Weldon’s Brian Berger. Episodes from our Spotlight on Women Leaders series:. Kibou's Nell Shapiro. Dickies’ Kathy Hines.

  • Video
     | 
    OCT 11, 2021

    Nestlé USA’s Alicia Enciso. Brenne Whisky's Allison Parc. Crayola’s Victoria Lozano. Procter & Gamble’s Janette Yauch. Episodes from our Spotlight on Retail series:. Banana Republic’s Jen Mullen. Shiseido's Alessio Rossi. Article's Duncan Blair. Mint Mobile’s Aron North. Mack Weldon’s Brian Berger. Episodes from our Spotlight on Women Leaders series:. Kibou's Nell Shapiro. Dickies’ Kathy Hines.

  • Article
     | 
    SEP 6, 2021

    Nestlé USA’s CMO, Alicia Enciso leans into social commerce to inspire seamless brand purchasing.

  • Video
     | 
    OCT 25, 2021

    Nestlé USA’s Alicia Enciso. Brenne Whisky's Allison Parc. Crayola’s Victoria Lozano. Procter & Gamble’s Janette Yauch. Episodes from our Spotlight on Retail series:. Banana Republic’s Jen Mullen. Shiseido's Alessio Rossi. Article's Duncan Blair. Mint Mobile’s Aron North. Mack Weldon’s Brian Berger. Episodes from our Spotlight on Women Leaders series:. Kibou's Nell Shapiro. Dickies’ Kathy Hines.

  • Video
     | 
    OCT 18, 2021

    Nestlé USA’s Alicia Enciso. Brenne Whisky's Allison Parc. Crayola’s Victoria Lozano. Procter & Gamble’s Janette Yauch. Episodes from our Spotlight on Retail series:. Banana Republic’s Jen Mullen. Shiseido's Alessio Rossi. Article's Duncan Blair. Mint Mobile’s Aron North. Mack Weldon’s Brian Berger. Episodes from our Spotlight on Women Leaders series:. Kibou's Nell Shapiro. Dickies’ Kathy Hines.

  • Video
     | 
    AUG 2, 2021

    Nestlé USA’s Alicia Enciso. Brenne Whisky's Allison Parc. Crayola’s Victoria Lozano. Procter & Gamble’s Janette Yauch. Watch episodes from our Spotlight on Retail series:. Banana Republic’s Jen Mullen. Shiseido's Alessio Rossi. Article's Duncan Blair. Mint Mobile’s Aron North. Mack Weldon’s Brian Berger. Watch episodes from our Spotlight on Women Leaders series:. Kibou's Nell Shapiro.

  • Video
     | 
    JUL 26, 2021

    Industry Voices: Spotlight on Nestlé USA’s Alicia Enciso. Industry Voices: Spotlight on Brenne Whisky. Industry Voices: Spotlight on Crayola’s Victoria Lozano. Industry Voices: Spotlight on Procter & Gamble’s Janette Yauch. Watch episodes from our Spotlight on Retail series:. Industry Voices: Spotlight on Banana Republic’s Jen Mullen. Industry Voices: Spotlight on Shiseido's Alessio Rossi.

  • Video
     | 
    JUL 19, 2021

    Industry Voices: Spotlight on Nestlé USA’s Alicia Enciso. Industry Voices: Spotlight on Brenne Whisky. Industry Voices: Spotlight on Crayola’s Victoria Lozano. Industry Voices: Spotlight on Procter & Gamble’s Janette Yauch. Watch episodes from our Spotlight on Retail series:. Industry Voices: Spotlight on Banana Republic’s Jen Mullen. Industry Voices: Spotlight on Shiseido's Alessio Rossi.

  • Video
     | 
    JUL 12, 2021

    Industry Voices: Spotlight on Nestlé USA’s Alicia Enciso. Industry Voices: Spotlight on Brenne Whisky. Industry Voices: Spotlight on Crayola’s Victoria Lozano. Industry Voices: Spotlight on Procter & Gamble’s Janette Yauch. Watch episodes from our Spotlight on Retail series:. Industry Voices: Spotlight on Banana Republic’s Jen Mullen. Industry Voices: Spotlight on Shiseido's Alessio Rossi.

  • Article
     | 
    AUG 20, 2021

    Nestlé and General Mills similarly have goals of making all their packaging reusable or recyclable by 2025 and 2030, respectively. Green business certification. In addition to carbon footprint reduction, retailers are moving toward building business practices that do not harm the environment. Leadership in Energy and Environmental Design (LEED) store certifications are one step in the process.

  • Video
     | 
    JUN 28, 2021

    Industry Voices: Spotlight on Nestlé USA’s Alicia Enciso. Industry Voices: Spotlight on Brenne Whisky. Industry Voices: Spotlight on Crayola’s Victoria Lozano. Industry Voices: Spotlight on Procter & Gamble’s Janette Yauch. Watch episodes from our Spotlight on Retail series:. Industry Voices: Spotlight on Banana Republic’s Jen Mullen. Industry Voices: Spotlight on Shiseido's Alessio Rossi.

  • Video
     | 
    JUN 21, 2021

    Industry Voices: Spotlight on Nestlé USA’s Alicia Enciso. Industry Voices: Spotlight on Brenne Whisky. Industry Voices: Spotlight on Crayola’s Victoria Lozano. Industry Voices: Spotlight on Procter & Gamble’s Janette Yauch. Watch episodes from our Spotlight on Retail series:. Industry Voices: Spotlight on Banana Republic’s Jen Mullen. Industry Voices: Spotlight on Shiseido's Alessio Rossi.

  • Video
     | 
    JUN 14, 2021

    Industry Voices: Spotlight on Nestlé USA’s Alicia Enciso. Industry Voices: Spotlight on Brenne Whisky. Industry Voices: Spotlight on Crayola’s Victoria Lozano. Industry Voices: Spotlight on Procter & Gamble’s Janette Yauch. Watch episodes from our Spotlight on Retail series:. Industry Voices: Spotlight on Banana Republic’s Jen Mullen. Industry Voices: Spotlight on Shiseido's Alessio Rossi.

  • Video
     | 
    JUN 7, 2021

    Industry Voices: Spotlight on Nestlé USA’s Alicia Enciso. Industry Voices: Spotlight on Brenne Whisky. Industry Voices: Spotlight on Crayola’s Victoria Lozano. Industry Voices: Spotlight on Procter & Gamble’s Janette Yauch. Watch episodes from our Spotlight on Retail series:. Industry Voices: Spotlight on Banana Republic’s Jen Mullen. Industry Voices: Spotlight on Shiseido's Alessio Rossi.

  • Video
     | 
    APR 26, 2021

    Nestlé USA’s Alicia Enciso. Brenne Whisky's Allison Parc. Crayola’s Victoria Lozano. Procter & Gamble’s Janette Yauch. Watch episodes from our Spotlight on Retail series:. Banana Republic’s Jen Mullen. Shiseido's Alessio Rossi. Article's Duncan Blair. Mint Mobile’s Aron North. Mack Weldon’s Brian Berger. Watch episodes from our Spotlight on Women Leaders series:. Kibou's Nell Shapiro.

  • Report
     | 
    FEB 24, 2021

    Performance marketing agency Tinuiti, for instance, reported to Forbes that 27% of the brands it works with—including Bombas, Nestlé, Rite Aid, and Terminix—paused their spending on social during the week of the riot. That was slightly higher than the 26% of its clients that suspended social advertising during the boycott.

  • Report
     | 
    AUG 2, 2021

    Unilever, Procter & Gamble, Clorox, Nestlé, Mars, Coca-Cola, and PepsiCo were early partners; all were prepared to redesign at least some of their packaging in order to participate. Newer partners include Danone, Perrier, and Nutella. In France, ecommerce customers order Loop-enabled products via this site for delivery to their homes. (Shoppers can also buy some products in select stores.)

  • Report
     | 
    JUL 25, 2019

    Since 2018, major CPG deals include: Conagra purchasing Pinnacle Foods for $10.9 billion; Ferrero acquiring Nestlé for $2.8 billion; Kellogg selling Keebler and Famous Amos to Ferrero for $1.3 billion; Mondelēz International buying Tate’s Bake Shop for $500 million; P&G buying Walker & Company Brands; and Unilever acquiring a 75% stake in Equilibra.

  • Video
     | 
    NOV 6, 2019

    eMarketer junior forecasting analyst Nazmul Islam explores our recently adjusted ad spending figures for YouTube, including how the platform has weathered brand-safety concerns.

  • Video
     | 
    FEB 8, 2021

    Before MediaMath, he worked at Nielsen, where he was directly responsible for overseeing teams of 7,000 and for relationships with global advertisers like Coca-Cola, PepsiCo, Unilever, Nestlé, and P&G.

  • Chart
     | 
    JUN 15, 2020
  • Chart
     | 
    AUG 12, 2019
  • Chart
     | 
    JUN 24, 2019
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