In addition to its Super Bowl experiment, Reddit recently partnered with the NBA for a sponsored audience engagement project under the company’s Ask Me Anything brand. It features, among other exclusive content, NBA stars answering questions from fans.

Twitter won’t be producing its own originals just yet, but it will tap into the trend, signing deals with the NBA, WNBA, and NHL for exclusive live sports content and NBCUniversal for exclusive news broadcasts. Say hello to shoppable shows. Shoppable TV advertising has been buzzy for a while, and this year’s NewFronts saw some serious movement on the trend.

Examples include League of Legends Championship Series, Overwatch League, and the NBA 2K League. Esports viewers: Internet users of any age who watch organized gaming competitions among professional players and teams hosted on digital video platforms at least once per month. Our number excludes viewers who watch esports tournaments live or on traditional television. Esports Viewership.

For example, the NBA 2K Players Tournament in April 2020 featured 16 NBA players, including Kevin Durant of the Brooklyn Nets and Trae Young of the Atlanta Hawks, who competed against each other to raise money for charity. US Rep.

“We’ve talked to them about what they're doing and the insights they can provide,” which has led to some marketing efforts with the NBA and WWE, he said.

eMarketer principal analyst Nicole Perrin and vice president of content studio Paul Verna discuss the NBA suspending its season and YouTube monetizing COVID-19 videos. They then discuss the first retailer to use Amazon's "Just Walk Out" technology, if a lawsuit could derail Quibi's launch and Twitch partners with Comscore on measurement.

Esports probably won’t replace baseball as America’s national pastime, but it’s now just as popular as the NBA. Last year, 63 million US viewers watched competitive video games, according to Activate Inc., putting esports on par with the NBA's viewership.

Our weekly review of the most intriguing stories covers Facebook’s cryptocurrency project, Spotify’s plan to target ads based on podcast listening and viewership metrics of the NBA Finals. We also delve into the digital ad industry’s latest steps to promote brand safety, and we bring you the game of the week, useless dinner party data and more! Host Marcus Johnson leads the conversation with eMarketer principal analyst Nicole Perrin and vice president of multimedia Paul Verna.

Despite the return of some sporting events like NBA exhibition games and the MLB, marketers are delaying their planned ad spend.

With the Olympics postponed, March Madness canceled, and the NBA, NHL and MLB on hold, the loss of sports programming will create a drop in TV ad dollars. Q1 political ad spending was much bigger than expected due to Michael Bloomberg’s audacious TV spending.

The NFL 2020 regular season saw its average ratings fall about 10% compared with 2019; other leagues like the NBA, NHL, and MLB also reported below-average ratings. (By our estimates, the total number of live sports viewers fell 0.2% in 2020 to 154.1 million.) But it’s still uncertain whether the past year will be an outlier or if the downward ratings trend will continue.

Digital ad spending in the US surpassed $152 billion last year, only $2.33 billion less than what we forecast in early March 2020, before the first NBA games were canceled and just as the tech industry was beginning to tell workers to stay home. Video advertising beat our expectations for 2020 despite the pandemic. TV ad spending has peaked (and so has OOH).

Both the NBA and NHL finished their 2020 seasons in bubbles without fans. The Toronto Blue Jays played their entire 2020 MLB season in Buffalo, New York, because the federal government restricted them from operating in Canada. The NBA’s Toronto Raptors were restricted from playing in Canada for the 2021 season, meaning they will play “home” games in Tampa.

This means that amateur gaming competitions involving traditional athletes that took place during the spring, such as the NBA 2K Players Tournament, which featured NBA players competing against each other to raise money for charity, did not play a factor in our forecast. We also do not include professional esports competitions that are viewed on linear TV.

Both the NBA and NHL finished their 2020 seasons in bubbles without fans. The Toronto Blue Jays played their entire 2020 MLB season in Buffalo, New York, because the federal government restricted them from operating in Canada. The NBA’s Toronto Raptors were restricted from playing in Canada for the 2021 season, meaning they will play “home” games in Tampa.

So Dikembe Mutombo came to mind as the best blocker in NBA history. From there, it was a short path to making him our chief blocking officer, but it was really to serve the strategy of positioning Cheq as the best in blocking. Why did you go this direction, as opposed to more traditional B2B branding? Our goal was to create an emotional connection to Cheq as a brand.

A MoffettNathanson Research report cited by MediaPost showed that Q3 ad spending on Turner Entertainment and The Walt Disney Co. networks were up 30% and 8%, respectively, as major sports franchisees, particularly the NBA, re-entered the marketplace.

Snapchat has found success with specific brand activations like its February 2018 Air Jordan III “Tinker” shoe drop during NBA All-Star Weekend, which sold out in 23 minutes. And in 2020, Snapchat debuted its first shoppable original show, “The Drop,” featuring exclusive streetwear fashions.

In November, it produced a pay-per-view boxing event featuring matchups between Mike Tyson and Roy Jones Jr. and between YouTube creator Jake Paul and former NBA player Nate Robinson. Organic Marketing.

Given that National Basketball Association (NBA) viewers tend to be younger than cable TV viewers, increased viewing time in an area like news won't fully negate the losses in sports watching.

In March, Slice helped host a trivia night in the Clubhouse room for the NBA Fan Club. The winners received free pizza, Meiselman said. For marketers considering branded opportunities in social audio, here are two things to keep in mind:. Measure success with awareness metrics. “We received a ton of social mentions/impressions as well as measurable brand awareness,” she said.

The same postponement of the National Basketball Association (NBA) and Major League Baseball (MLB) will decimate viewership on the country’s sports channels and reduce ad revenues. The severity of TV’s contraction will depend on whether the leagues cancel their playoffs and whether MLB starts its season.

Its podcast investments also include sports podcasts, pulling resources and talent from the company’s national and regional Sportsnet channels, which are rightsholders to all the major sporting leagues in North America, including the NHL, NBA and MLB. Rogers also acquired Pacific Content in 2019, a Vancouver-based branded podcast production house.