Learn about the new Amazon Style store, podcasts on Twitter and LinkedIn, advertising at the NBA All-Star Game, who America’s truckers are, and more. Tune in to the discussion with our analysts Peter Vahle and Blake Droesch and director of forecasting Oscar Orozco.

Stadiums can digitally inject different companies into their billboards, and the NBA makes money from on-court ads. The number of streaming services is on the rise: 65% of paid video subscribers owned three or more subscriptions in 2021, up from just 32% in 2018, per Activate.

Take-Two Interactive (Grand Theft Auto, NBA 2K) completed its acquisition of mobile game giant Zynga for $12.7 billion. Sony this year announced it was acquiring Bungie, the maker of the popular Destiny and Halo franchises, as well as Haven. The big takeaway: Despite the gargantuan deals reached in 2022, the conversation around EA suggests there’s more consolidation to come.

eMarketer principal analyst Nicole Perrin and vice president of content studio Paul Verna discuss the NBA suspending its season and YouTube monetizing COVID-19 videos. They then discuss the first retailer to use Amazon's "Just Walk Out" technology, if a lawsuit could derail Quibi's launch and Twitch partners with Comscore on measurement.

“r/NBA which is our NBA community, is one of the largest with 3.9 million subscribers. Working with the NBA was a logical tie-in for us, and sports audiences in general—because of how passionate they are—align perfectly with Reddit communities.”. The Sports Gambling Opportunity.

Insurers are starting to tap the market: For instance, digital advertising front-runner State Farm debuted a virtual version of its mascot Jake in the video game "NBA 2K22" in September 2021. We expect more insurers to trial this format to win top-of-mind status among gamers. Augmented Reality (AR).

On today's episode, we discuss Spotify's Q2 performance, what to make of its ad revenue growth, and how its podcast investments are getting on. We then talk about where Amazon wants to take Alexa, social audio's monetization issue, and the significance of the NBA and iHeartMedia podcast partnership. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.

On today's episode, we discuss what brand new forecasts the forecasting team cooked up in Q2, including social media buyers and buy now, pay later service users. We then talk about the 2021 NBA finals ratings, a landmark ruling that lets brands work with NCAA athletes, and why OOH ad prices are on the rise. Tune in to the discussion with eMarketer forecasting analyst Nazmul Islam and director of forecasting at Insider Intelligence Oscar Orozco.

Despite the return of some sporting events like NBA exhibition games and the MLB, marketers are delaying their planned ad spend.

Gen Zers expressed less interest in most major sports properties than the adult population at large, though exceptions included the NBA, UFC, and esports (Morning Consult). Our Take:. Video games, esports, and game livestreams are huge parts of Gen Z’s media diet. More importantly, these activities are intrinsic to the identity of most people in this generation.

Examples include League of Legends Championship Series, Overwatch League, and the NBA 2K League. Esports viewers: Internet users of any age who watch organized gaming competitions among professional players and teams hosted on digital video platforms at least once per month. Our number excludes viewers who watch esports tournaments live or on traditional television. Esports Viewership.

For example, the NBA 2K Players Tournament in April 2020 featured 16 NBA players, including Kevin Durant of the Brooklyn Nets and Trae Young of the Atlanta Hawks, who competed against each other to raise money for charity. US Rep.

More specific temperature readings would help the ring move beyond an everyday tracker, a la Oura’s work with the NBA to assist with COVID-19 tracking. The big takeaway: The Oura Ring is far too sensitive to be a good step tracker, and as long as steps contribute to other scores, it’s not ideal.

The “NBA 2K Players Tournament” featured 16 NBA players, including Kevin Durant of the Brooklyn Nets and Trae Young of the Atlanta Hawks, who competed against each other to raise money for charity.

Kantar estimated in March 2020 that March Madness, the NBA playoffs and the NHL playoffs collectively accounted for about $2 billion in TV ad revenues last year. MoffettNathanson Research estimated in March that this year’s losses to ESPN, ABC and TNT due to the NBA season cancellation would amount to about $700 million.

Twitter won’t be producing its own originals just yet, but it will tap into the trend, signing deals with the NBA, WNBA, and NHL for exclusive live sports content and NBCUniversal for exclusive news broadcasts. Say hello to shoppable shows. Shoppable TV advertising has been buzzy for a while, and this year’s NewFronts saw some serious movement on the trend.

With the Olympics postponed, March Madness canceled, and the NBA, NHL and MLB on hold, the loss of sports programming will create a drop in TV ad dollars. Q1 political ad spending was much bigger than expected due to Michael Bloomberg’s audacious TV spending.

Kantar estimated in March 2020 that March Madness, the NBA playoffs and the NHL playoffs collectively accounted for about $2 billion in TV ad revenues last year. MoffettNathanson Research estimated in March that this year’s losses to ESPN, ABC and TNT due to the NBA season cancellation would amount to about $700 million.

Other professional sports leagues, namely the NBA and MLB, have resumed their seasons, albeit in a fairly limited capacity and with no audience in the stands. But this has not stopped fans from tuning in: During MLB opening weekend, regional sports networks saw a 31% increase in viewership year over year, according to Nielsen.

Blizzard Entertainment’s Overwatch League (OWL) prepared to play full-time home and away games before live audiences, and the NBA 2K League built a new venue to house select teams’ local markets for the first time. Their efforts would grow the overall esports fanbase and create more advertising opportunities—or so they thought.

The need to halt or slow the spread of the coronavirus has now meant the cancellation of a slew of large public gatherings, from NBA games to Broadway shows, theme parks and concerts nationwide. The social platforms that allowed key information to spread, and the companies that made early moves to encourage social distancing, stand to gain consumer trust as the crisis continues.

Digital ad spending in the US surpassed $152 billion last year, only $2.33 billion less than what we forecast in early March 2020, before the first NBA games were canceled and just as the tech industry was beginning to tell workers to stay home. Video advertising beat our expectations for 2020 despite the pandemic. TV ad spending has peaked (and so has OOH).