JAN 11, 2021
MAY 21, 2021
The average US adult spent 25 additional minutes per day on mobile apps in 2020 than the year prior, according to eMarketer. And we expect these gains across most mobile activities will become permanent this year. In fact, we anticipate US adults will add 6 minutes to their average time spent with apps.
As data suggests, it is clear that marketers need to revisit their mobile strategy for the year ahead.
Curated by eMarketer, this collection of articles, insights, and interviews will help you understand the mobile landscape today across key areas such as in-app advertising, video, SMS, gaming, and more.
SEP 15, 2020
NOV 21, 2019
All the above is just a taste of the data and trends that we forecast and share across these six markets. For an in-depth look at programmatic ad spending in each country, including estimates for programmatic video ad spending in select countries, explore the report collection.
FEB 8, 2021
It looks likely that apps and other service providers will pursue more varied monetization strategies this year. Traditionally, apps mostly pursued two strategies: in-app purchases and in-app advertising. Over the past couple of years, many developers have combined the two, but we’re increasingly seeing them use subscription-based models, as well as coupons or other incentives for viewing advertising, such as rewarded video. This shift will continue into 2021.
Performance Metrics |
APR 1, 2020
APR 23, 2020
JUL 23, 2021
In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, covered the latest retail media trends and what advertisers need to understand about one of the fastest-growing channels of digital ad investment.
DEC 11, 2019
This report presents our annual 10 major trends in mobile that will affect mobile marketers.
JUL 4, 2021
Eric Haggstrom is an eMarketer senior forecasting analyst at Insider Intelligence, focusing on digital advertising and streaming video, including CTV advertising, TV and streaming video trends, Google’s ad business and Amazon’s ad business.
OCT 17, 2019
Rewarded video was a precursor of this trend, but even banner ads are starting to be transformed into background billboards or signs within a game. Native ads are still early in their development, but some of the bigger platforms offer them. Interactive ads are becoming popular. Closely related to the immersive trend, more ads are containing interactive elements or end cards.
AUG 31, 2020
Join us for eMarketer One-on-One, a new video interview series where industry leaders share how to stay competitive in the marketing and advertising worlds. Abhay Singhal, CEO of InMobi, talks with Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence, about the power of in-app advertising for brands. Abhay also debunks a few in-app advertising myths and offers insights on what may lie ahead.
NOV 12, 2019
Adelphic speaks about their new report that gets traders’ take on top trends, opportunities and challenges in advertising. Presenters:. Nicole Perrin is a principal analyst at eMarketer writing on digital marketing and advertising, including native advertising, storytelling and creative, customer experience, brand safety, Amazon’s ad business and consumer attitudes toward advertising.
MAY 4, 2021
Eric Haggstrom is an eMarketer forecasting analyst at Insider Intelligence, focusing on digital advertising and streaming video, including CTV advertising, TV and streaming video trends, Google’s ad business and Amazon’s ad business.
APR 1, 2021
In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, explained our latest forecast of US ad spending and the trends driving it.
SEP 28, 2021
Marketer Takeaway: Both features speak to growing trends toward hypersegmentation and algorithmically driven content on social platforms. These trends often go hand in hand, as platforms can use their users’ niche interest groups to fuel the algorithm.
AUG 12, 2020
Native advertising includes digital display ads that follow the form, feel and function of the content of the media on which they appear. See the infographic in the native advertising section of the report for examples of native ad formats.
APR 14, 2021
Our forecasting methodology for US digital ad spending is based on analysis of 6,452 metrics from 163 sources—including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; consumer media consumption trends; consumer device usage trends; and
JAN 28, 2021
Apple to upend in-app advertising with iOS 14. iPhone 12 will supercharge mobile AR in 2021.
DEC 7, 2020
SEP 22, 2021
Retail media advertising is the next big trend in digital advertising, driven by the surge in ecommerce spending and brands’ desire to target consumers close to the point of purchase.
APR 29, 2021
Our forecast methodology for Canada digital ad spending is based upon the analysis of 1,296 metrics from 37 sources—including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; consumer media consumption trends; consumer device usage trends
SEP 29, 2020
The pandemic has caused reduced advertiser spending overall, leading to lower growth of in-app ad spending despite significantly higher numbers of ad placements. While in-app purchases (IAPs) never stopped growing amid the pandemic, publisher revenues have recently been shifting from in-app advertising to purchases.
AUG 19, 2020
Nicole Perrin is a principal analyst at eMarketer, focusing on digital marketing and advertising, including native advertising, storytelling and creative, customer experience, brand safety, Amazon’s ad business and consumer attitudes toward advertising.
JUL 1, 2020
Jasmine Enberg is a senior analyst, global trends at eMarketer. With more than 10 years of experience in market research and analysis, combined with her expertise in international markets from Europe to Latin America, Jasmine offers a global perspective on trends that are shaping the digital marketing landscape and consumer media usage.