MAY 21, 2021
The average US adult spent 25 additional minutes per day on mobile apps in 2020 than the year prior, according to eMarketer. And we expect these gains across most mobile activities will become permanent this year. In fact, we anticipate US adults will add 6 minutes to their average time spent with apps.
As data suggests, it is clear that marketers need to revisit their mobile strategy for the year ahead.
Curated by eMarketer, this collection of articles, insights, and interviews will help you understand the mobile landscape today across key areas such as in-app advertising, video, SMS, gaming, and more.
JAN 11, 2021
SEP 15, 2020
FEB 8, 2021
It looks likely that apps and other service providers will pursue more varied monetization strategies this year. Traditionally, apps mostly pursued two strategies: in-app purchases and in-app advertising. Over the past couple of years, many developers have combined the two, but we’re increasingly seeing them use subscription-based models, as well as coupons or other incentives for viewing advertising, such as rewarded video. This shift will continue into 2021.
NOV 21, 2019
All the above is just a taste of the data and trends that we forecast and share across these six markets. For an in-depth look at programmatic ad spending in each country, including estimates for programmatic video ad spending in select countries, explore the report collection.
APR 18, 2019
This StatPack provides a visual overview of trends in display, video and mobile ads bought programmatically, both in the US and worldwide.
JAN 22, 2019
Will the duopoly dominate in 2019? Will consumer privacy concerns challenge marketers’ efforts? This report explores these digital display trends and more.
APR 25, 2019
Programmatic ad spending will reach $59.45 billion in 2019, accounting for 84.9% of the US digital display ad market. This report looks at the trends driving investment to $81.00 billion by 2021, breaking it down by transaction type, format and device.
Performance Metrics |
APR 1, 2020
APR 23, 2020
MAR 18, 2019
The typical native display ad is mobile, social and purchased programmatically—and that’s not expected to change over the next couple years, as the native ad market continues organic growth.
JAN 17, 2019
This report features eMarketer’s December 2018 update to our B2B US digital ad spending forecast. It also explores the trends that are driving (and preventing) increased spend in 2019 and beyond.
APR 1, 2021
In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, explained our latest forecast of US ad spending and the trends driving it.
MAY 4, 2021
Eric Haggstrom is an eMarketer forecasting analyst at Insider Intelligence, focusing on digital advertising and streaming video, including CTV advertising, TV and streaming video trends, Google’s ad business and Amazon’s ad business.
DEC 11, 2019
This report presents our annual 10 major trends in mobile that will affect mobile marketers.
JAN 28, 2021
Apple to upend in-app advertising with iOS 14. iPhone 12 will supercharge mobile AR in 2021.
DEC 7, 2020
AUG 12, 2020
Native advertising includes digital display ads that follow the form, feel and function of the content of the media on which they appear. See the infographic in the native advertising section of the report for examples of native ad formats.
OCT 17, 2019
Rewarded video was a precursor of this trend, but even banner ads are starting to be transformed into background billboards or signs within a game. Native ads are still early in their development, but some of the bigger platforms offer them. Interactive ads are becoming popular. Closely related to the immersive trend, more ads are containing interactive elements or end cards.
MAR 20, 2019
US native ad spending continues to grow robustly, reaching nearly $44 billion this year. By the end of 2020, almost two-thirds of US display spending will be on native units.
AUG 31, 2020
Join us for eMarketer One-on-One, a new video interview series where industry leaders share how to stay competitive in the marketing and advertising worlds. Abhay Singhal, CEO of InMobi, talks with Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence, about the power of in-app advertising for brands. Abhay also debunks a few in-app advertising myths and offers insights on what may lie ahead.
NOV 12, 2019
Adelphic speaks about their new report that gets traders’ take on top trends, opportunities and challenges in advertising. Presenters:. Nicole Perrin is a principal analyst at eMarketer writing on digital marketing and advertising, including native advertising, storytelling and creative, customer experience, brand safety, Amazon’s ad business and consumer attitudes toward advertising.
APR 14, 2021
Our forecasting methodology for US digital ad spending is based on analysis of 6,452 metrics from 163 sources—including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; consumer media consumption trends; consumer device usage trends; and
MAY 26, 2020
SEP 29, 2020
The pandemic has caused reduced advertiser spending overall, leading to lower growth of in-app ad spending despite significantly higher numbers of ad placements. While in-app purchases (IAPs) never stopped growing amid the pandemic, publisher revenues have recently been shifting from in-app advertising to purchases.