Video is a growing part of advertising on social media. Here’s how advertisers are using video ads on social platforms to drive ad performance throughout the funnel.

When Amazon starts a new business, competitors scrap business plans and markets shudder. We examined 19 of Amazon’s divisions to help parse how the company fuels its flywheel to keep driving the virtuous cycle.

Spotify adds clickable ads to its advertising lineup: The audio streaming company aims to transform podcast advertising with visual and interactive experiences.

Consumers are frustrated by intrusive or invasive ad experiences, and they’re concerned about how advertisers use their data. Here’s how consumers perceive their ad experiences across media channels, how they avoid ads, and how brands, advertisers, and publishers are responding.

The average US adult spent 25 additional minutes per day on mobile apps in 2020 than the year prior, according to eMarketer. And we expect these gains across most mobile activities will become permanent this year. In fact, we anticipate US adults will add 6 minutes to their average time spent with apps. As data suggests, it is clear that marketers need to revisit their mobile strategy for the year ahead. Curated by eMarketer, this collection of articles, insights, and interviews will help you understand the mobile landscape today across key areas such as in-app advertising, video, SMS, gaming, and more.

For mobile games, the next leading method is in-app purchases, and for nongaming apps, it’s native ads. More like this:. Report: Insider Intelligence’s Mobile Trends to Watch in 2022. Article: Tech’s 5 weirdest flexes for 2021. Article: In 2022, each tech firm will have its own version of the metaverse.

Native advertising is another reason mobile programmatic transactions are popular. We define native advertising as ads that match the form and function of their environment. Our broad definition includes sponsored content, promoted content, content recommendation widgets, in-feed units (e.g., Facebook, Twitter, Yahoo News), rewarded video ads, and outstream video ads within a feed or article.

Many of those downstream changes involve the limited amount of information that will be available from Apple’s SKAdNetwork, which will be the only source of deterministic attribution data about in-app ads for users who don’t opt to share their IDFA with an app.

US mobile ad spending will reach $96.07 billion this year, lower than our pre-pandemic estimate of $105.34 billion. eMarketer principal analyst at Insider Intelligence Yoram Wurmser joins host Nicole Perrin to discuss why despite this year's blip, mobile ad monetization is on a better trajectory than before, how advertisers will deal with the SKAdNetwork, and what the future holds for contextual in-app advertising.

App bidding (think header bidding for mobile apps) is becoming a more popular way for developers to optimize yield from their mobile apps. Andy Berman, head of North America at Facebook Publisher Solutions, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss increased engagement with mobile games during the pandemic and how a hybrid model of in-app purchases and in-app advertising is working for app publishers.

TikTok has launched a new native ad format, Spark Ads, which allows brands to amplify their own organic content or existing user-generated content via paid in-feed or TopView ads.

User acquisition-focused app advertisers are going to lose a lot of their current capabilities to measure customer lifetime value and target the most valuable customers with in-app ads. But none of the experts we’ve spoken with for this report, or others throughout 2020, expected a doomsday scenario here.

By contrast, they’ve been pretty open to “native” ad formats, where the ad fits in with the content on the page—especially if the message is somewhat relevant or useful. The latter category is where retail media ads have fallen so far.

TikTok takes on everyone else: From in-app shopping and longer video lengths to new creator monetization tools and native ad formats, TikTok has made big moves in Q3 that encroach on competitors’ markets and businesses.

The pandemic has caused reduced advertiser spending overall, leading to lower growth of in-app ad spending despite significantly higher numbers of ad placements. While in-app purchases (IAPs) never stopped growing amid the pandemic, publisher revenues have recently been shifting from in-app advertising to purchases.

Join us for eMarketer One-on-One, a new video interview series where industry leaders share how to stay competitive in the marketing and advertising worlds. Abhay Singhal, CEO of InMobi, talks with Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence, about the power of in-app advertising for brands. Abhay also debunks a few in-app advertising myths and offers insights on what may lie ahead.

As much as consumer behavior and the wider economic situation influence the app economy, Apple and Google do as well. With their commissions on in-app purchases (IAPs) and subscriptions, and with their rules surrounding data and advertising, they can make or break different monetization strategies. The changes set to take effect in early 2021 under Apple’s iOS 14, especially, have upended app monetization.

It looks likely that apps and other service providers will pursue more varied monetization strategies this year. Traditionally, apps mostly pursued two strategies: in-app purchases and in-app advertising. Over the past couple of years, many developers have combined the two, but we’re increasingly seeing them use subscription-based models, as well as coupons or other incentives for viewing advertising, such as rewarded video. This shift will continue into 2021.

Taboola buys Connexity: The merger will help Taboola's publisher clients tap into ecommerce dollars while also helping Connexity's retail clients diversify away from Amazon.