“Some leagues, especially F1 and Nascar, have seen a lot of great success as their sports have transitioned from traditional sports to esports viewing,” said Dan Conti, director of sports and live offerings at ad agency Wavemaker.
eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and senior analyst Audrey Schomer at Insider Intelligence discuss what the return of live sports will look like, what brands should think about and what the lack of fans could mean. They then talk about TV companies getting together to enhance targeted TV commercials, YouTube's new "Chapters" feature and the future of TV advertising.
Nascar, MLB and NFL have considered covering empty seats with sponsored tarps and virtual ads. These placements won’t be cheap given how the pent-up demand for sports is expected to drive high ratings. Another thing to consider is that OOH encompasses many types of ad formats that are shown in various locations.