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  • Forecasts
     | 
    AUG 20, 2021
  • Audio
     | 
    NOV 11, 2021

    On today's episode, we discuss Spotify's Q3 earnings, the company's growing ad business, and the viability of video podcasts. We then talk about Amazon building a new music-centric live audio app and who is winning the gaming platform war. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.

  • Forecasts
     | 
    OCT 11, 2021
  • Forecasts
     | 
    OCT 11, 2021
  • Forecasts
     | 
    OCT 11, 2021
  • Forecasts
     | 
    AUG 20, 2021
  • Forecasts
     | 
    AUG 20, 2021
  • Article
     | 
    OCT 12, 2021

    Spotify has the most users among digital audio platforms, followed by Pandora, Amazon Music, and Apple Music. Amazon will surpass Pandora in listeners next year.

  • Article
     | 
    SEP 10, 2021

    At the heart of Amazon's flywheel is Amazon Prime—a subscription service that includes a wide variety of perks such as discounts on select items, expedited shipping, and online videos, games, and music, to name a few.

  • Audio
     | 
    APR 30, 2021

    On today's episode, we discuss which pandemic-related behaviors will stick around, whether newsletters can replace local newspapers, YouTube and the music streaming wars, how you can master the intimacy of the inbox, why Amazon is opening a salon, the first movie to ever release a soundtrack, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Blake Droesch, and principal analyst at Insider Intelligence Jillian Ryan.

  • Forecasts
     | 
    FEB 1, 2021
  • Forecasts
     | 
    FEB 1, 2021
  • Report
     | 
    OCT 21, 2021

    This was partially because of the removal of Google Play Music from the list of streaming services respondents were asked about. Yet time spent each day with music streaming remained high at 2:12. More internet users watched digital video—both free and paid-for—than live TV in H1 2021. Penetration of live TV was virtually unchanged YoY at 88.3%.

  • Report
     | 
    OCT 21, 2021

    Less than 80% of respondents polled in South Africa in H1 2021 had streamed music or other audio content in the month prior—an incremental decline since H1 2020. For the first time, though, music streaming alone claimed more than 2 hours per day on average. Traditional media experienced mixed fortunes in Q1 2021.

  • Report
     | 
    OCT 21, 2021

    Time spent daily with broadcast radio rose by 2 minutes year over year (YoY) to 1:12, but the average time spent with music streaming leapt from 1:23 to 1:40. Similarly, the reach of digital video has surpassed that of traditional TV. Live TV posted a minimal decrease in reach compared with H1 2020, to 86.9% of those surveyed.

  • Report
     | 
    OCT 21, 2021

    Russia’s digital audio audience is also arguably underdeveloped, as just 42.7% of internet users listened to music, podcasts, audiobooks, or other digital content in the prior month. And time spent with music streaming specifically was unchanged YoY, at 48 minutes per day on average.

  • Report
     | 
    OCT 21, 2021

    And as in H1 2020, nearly 92% of respondents listened to digital audio, such as music or podcasts, and devoted 1:27 daily to music streaming. Broadcast radio is less widespread in China than in most other countries. In H1 2021, just 46.8% of internet users had tuned in to live radio programs in the prior month. Time spent with those shows had risen, though, from 1:08 to 1:13 per day, on average.

  • Report
     | 
    OCT 21, 2021

    (This is partially attributable to GWI removing Google Play Music from the list of services in its digital audio category, because the service was discontinued.) The youngest cohort recorded a significant decline but still posted above-average engagement with music streaming, audiobooks, and other digital audio content at 68.3%.

  • Report
     | 
    OCT 21, 2021

    Time spent each day with music streaming had risen by 7 minutes, to 1:04 on average. Podcasts also claimed more time this year, at 30 minutes daily versus 21 minutes in 2020. Traditional audio broadcasters reached a wider public.

  • Report
     | 
    OCT 21, 2021

    Yet nearly 71% of respondents had recently streamed music or accessed podcasts or other audio content from digital sources. And time spent with broadcast radio—an average of 46 minutes daily—was about half the 1:24 devoted to music streaming alone.

  • Report
     | 
    OCT 21, 2021

    On the entertainment side, music streaming also claimed more time this year than last, at 1:37 daily, on average. Consumption of podcasts, which GWI measured for the first time in H1 2020, accounted for 1:12 each day in H1 2021.

  • Report
     | 
    OCT 21, 2021

    About 90% of internet users in Vietnam had listened to digital audio content (such as music, podcasts, or audiobooks) in the month prior to polling this year. Only half as many respondents—44.1%—had listened to live radio during the same period. Similarly, music streaming accounted for an average 1:07 per day, double the 33 minutes devoted to broadcast radio.

  • Report
     | 
    OCT 21, 2021

    This decline may be partly due to GWI removing Google Play Music from the list of audio services tracked because the service was discontinued. Yet music streaming occupied more time this year in almost every country. In addition, internet users in most nations devoted at least 30 minutes each day to podcasts—a new metric in the 2021 survey.

  • Report
     | 
    SEP 9, 2021

    Amazon has more longevity in this business than Google, which recently consolidated its music streaming efforts around the YouTube Music brand after fumbling with different brands and business models. Amazon Music will stand at No. 3 among US services, with 49.8 million listeners in 2021, we estimate.

  • Report
     | 
    OCT 12, 2021

    More video viewers turn to ad-supported video-on-demand (AVOD) and free streaming options.

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