Twitch’s deal with the National Music Publishers’ Association must be the first of many: The platform will need to ink deals that actually let streamers use copyrighted music in order to fend off competitors and support its growing music community.

Spotify has the most users among digital audio platforms, followed by Pandora, Amazon Music, and Apple Music. Amazon will surpass Pandora in listeners next year.

At the heart of Amazon's flywheel is Amazon Prime—a subscription service that includes a wide variety of perks such as discounts on select items, expedited shipping, and online videos, games, and music, to name a few.

AT&T and Verizon hope crowds returning to stadiums and music venues will provide attractive 5G use cases. But most consumers remain unaware of 5G—and new virus variants threaten to upend telecoms’ plans.

Learn how the leading music store plans to foster community and support across its channels to offer more than just instruments and meet market demands. See Industry Voices: Holiday Preparedness with Guitar Center’s Jeannine D’Addario, senior vice president and chief marketing and communications officer, and discover her approach to acquiring new customer cohorts.

On today's episode, we discuss which pandemic-related behaviors will stick around, whether newsletters can replace local newspapers, YouTube and the music streaming wars, how you can master the intimacy of the inbox, why Amazon is opening a salon, the first movie to ever release a soundtrack, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Blake Droesch, and principal analyst at Insider Intelligence Jillian Ryan.

Our forecast combines subscribers to YouTube Premium and subscribers to YouTube Music Premium. The latter is a paid, ad-free, on-demand audio service comparable with Spotify Premium. YouTube Premium is a slightly higher cost service allowing for ad-free video watching and includes access to YouTube Music Premium.

YouTube Premium isn’t exclusively used for audio listening, but we included it in this forecast because most users who pay for YouTube use it to listen to music or podcasts at least once per month. Our YouTube Premium metric combines YouTube Premium and YouTube Music.

Amazon has more longevity in this business than Google, which recently consolidated its music streaming efforts around the YouTube Music brand after fumbling with different brands and business models. Amazon Music will stand at No. 3 among US services, with 49.8 million listeners in 2021, we estimate.