eMarketer junior forecasting analyst Zach Goldner and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss how US media use will change in 2021: Are fewer Americans watching TV, which digital devices are being used more, and how much time is spent with TikTok and Disney+? They then talk about how much people are willing to pay for TV streaming, virtually co-viewing digital content, and whether video games have replaced music as the most important aspect of youth culture.

It’s no secret that consumers in Latin America are notoriously heavy social network users; 87.1% of the region’s internet users will use a social network at least once a month in 2020, more than those in any other world region. Now, TikTok is benefiting from that love of online socializing where its blend of music, dancing, and video is attracting a fast-growing audience.

eMarketer junior analyst Blake Droesch and principal analysts at Insider Intelligence Mark Dolliver and Yory Wurmser discuss whether foldable phones have already failed, what happens when free subscription video trials expire, media companies restructuring around streaming, Apple's 24-hour music video livestream, which shopping trends will last, what if Iron Man was real, and more.

In recent months, both Instagram and Snapchat have made several changes to their products that are reminiscent of growing contender TikTok. Instagram launched its highly-anticipated feature Reels, which allows users to create short videos set to music, and Snapchat introduced a slew of new features, including adding music and a test for vertical navigation.

Amazon Music will increase its user base by 18.5% to 45.8 million this year, which represents 21.3% of digital audio listeners, according to our latest estimates. As it continues to invest and grow its audio strategy, we expect Amazon Music will surpass Pandora in monthly listeners by 2023.

Many US adults said they plan to keep their music subscriptions (72%), exercise/fitness/wellness subscriptions (64%), and digital learning subscriptions (54%) post-pandemic.

eMarketer senior corporate account director Michael Civins, forecasting analyst Peter Vahle and vice president of content studio at Insider Intelligence Paul Verna discuss which music platforms Americans use and the growing significance of podcast listening. They then talk about whether TV networks are being too optimistic about H2, how many more voice assistants there are and movies going from theaters to digital platforms much faster.

eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and senior analyst at Insider Intelligence Audrey Schomer discuss where Disney+ currently slots in the video streaming market. They then talk about whether a free ad-supported tier can save Quibi, the difficulty of deciding what to watch and if Facebook's music video offering will rival YouTube's.

Music and podcast streaming service Pandora ranked highest in terms of brand awareness among US teens and adults, topping rivals Spotify, Apple Music, and rapper Jay-Z's streaming service, Tidal. More like this:. Article: How the pandemic affected our UK digital audio listener forecast. Article: Spotify podcast listener numbers will surpass Apple’s this year.

“Podcasts followed suit, offering a wealth of information in addition to the entertainment value listeners get from music streaming. There’s been a direct correlation between podcasts increasing their content output, in response to popular demand, and improved subscriber loyalty. As a result, brands like Spotify are investing heavily.”. Unsurprisingly, Spotify has seen similar growth.

Fully 93.5% of respondents had also listened to digital audio content (such as music, podcasts, or audiobooks) in the month prior to polling this year—a leap of 15.5 percentage points year over year (YoY). Music streaming accounted for an average 1:04 per day.

Some 81.2% of respondents polled this year had streamed music or accessed podcasts or other audio content from digital sources in the month prior. And the time spent with broadcast radio—an average of 45 minutes per day—was less than half the 1:34 devoted daily to music streaming alone.

Just six in 10 respondents had listened to digital audio content (including music, podcasts, or audiobooks) in the month prior to polling. Music streaming accounted for 57 minutes per day on average. By contrast, nearly 78% had tuned in to broadcast radio in the previous month. The 1:03 spent with live radio per day also surpassed the time spent with digital audio.

Similarly, broadcast radio has long seen competition from music streaming and other digital audio options. More than three-quarters (78.6%) of internet users listened to digital audio in the month before polling, with higher penetration among younger cohorts. Time spent with broadcast radio was down slightly from 2019, while time spent with music streaming increased a few minutes to 1:23.