On today's episode, we discuss which pandemic-related behaviors will stick around, whether newsletters can replace local newspapers, YouTube and the music streaming wars, how you can master the intimacy of the inbox, why Amazon is opening a salon, the first movie to ever release a soundtrack, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Blake Droesch, and principal analyst at Insider Intelligence Jillian Ryan.

eMarketer junior forecasting analyst Zach Goldner and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss how US media use will change in 2021: Are fewer Americans watching TV, which digital devices are being used more, and how much time is spent with TikTok and Disney+? They then talk about how much people are willing to pay for TV streaming, virtually co-viewing digital content, and whether video games have replaced music as the most important aspect of youth culture.

It’s no secret that consumers in Latin America are notoriously heavy social network users; 87.1% of the region’s internet users will use a social network at least once a month in 2020, more than those in any other world region. Now, TikTok is benefiting from that love of online socializing where its blend of music, dancing, and video is attracting a fast-growing audience.

Separately, the music streaming service started shipping a Spotify-equipped voice-controlled Bluetooth device for cars—with the uninspired title “Car Thing”—to select subscribers, per The Verge. Car Thing, which appears tailored to older cars without a Spotify integration, functions as a Spotify remote, enabling the driver to access Spotify without using a phone.

eMarketer junior analyst Blake Droesch and principal analysts at Insider Intelligence Mark Dolliver and Yory Wurmser discuss whether foldable phones have already failed, what happens when free subscription video trials expire, media companies restructuring around streaming, Apple's 24-hour music video livestream, which shopping trends will last, what if Iron Man was real, and more.

Time spent with digital audio has increased thanks to the emergence of streaming services like Spotify, Apple Music, Google Play Music, SoundCloud, Stingray, Amazon Music, iHeartRadio, and Radioplayer Canada, which have expanded the digital listening menu. YouTube is also a go-to platform for podcasts.

In recent months, both Instagram and Snapchat have made several changes to their products that are reminiscent of growing contender TikTok. Instagram launched its highly-anticipated feature Reels, which allows users to create short videos set to music, and Snapchat introduced a slew of new features, including adding music and a test for vertical navigation.

Music and podcast streaming service Pandora ranked highest in terms of brand awareness among US teens and adults, topping rivals Spotify, Apple Music, and rapper Jay-Z's streaming service, Tidal. More like this:. Article: How the pandemic affected our UK digital audio listener forecast. Article: Spotify podcast listener numbers will surpass Apple’s this year.

., those set by the listener); music or other audio content delivered within a website or app (e.g., AM/FM radio broadcasts streamed online); and audio podcasts (streamed or downloaded). Excludes other downloaded audio files (e.g., music MP3s), as well as digital terrestrial and satellite radio services that are delivered over the air.

, mail-order sales, etc.); digital download sales (movies, music, content, etc.); consumer-to-consumer (C2C) platform sales (eBay, auction sites, etc.).