In one more sign of the smartphone’s central role in Hispanics’ media usage, it powers much of their viewing of TV content. InMobi’s July 2020 polling found more than one in 10 respondents watching TV on their phones for an average of at least 5 hours per day. Women were more likely than men to do so.

Disney's exclusive theatrical runs come back with "Shang-Chi": The Marvel movie will only come to Disney+ after 45 days—and while that's better than straight-to-streaming, it's still an adjustment for theaters used to 90-day runs.

Disney delays its theatrical return: Straight-to-streaming releases and shorter theatrical windows are dimming hopes of a full movie industry recovery this year. Worse, some changes may be permanent, further hurting the entertainment industry’s ad spending growth.

Our forecast for Southeast Asia ad spending is based on an analysis of 8,321 data points from 166 sources, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; consumer media consumption trends; consumer device usage trends; and

The traditional model of the media value chain relied on gatekeepers for distribution—media channels like print and cable bundles to reach audiences, and physical stores for sales. The new media value chain, by contrast, enables brands to bypass traditional gatekeepers, find customers, and drive sales through purely digital mechanisms.

The media channel is an emerging opportunity to drive cross-channel sales while increasing brand awareness and affinity. In addition to introducing new consumers to the brand, advertisers can use CTV campaigns to encourage mobile app downloads—and measure their impact. Enable BNPL and One-Click Checkout. Retailers should look to expand BNPL integration—both online and in-store.

We have that in other media channels, and it’s a lot harder in social media channels.”. Our Take: We don’t think deceptive content will ever disappear entirely from social media—despite the platforms’ efforts to reduce its visibility.