eMarketer was pleased to moderate a Tech-Talk Webinar featuring Terminus’ Justin Keller, vice president, marketing. He shared how B2B marketers are modeling the B2C playbook for multichannel engagement.

Thanks to a mature multichannel grocery sector in the UK, backed by well-established click-and-collect and delivery setups, UK consumers easily pivoted to online shopping during the numerous lockdowns. The result was category-leading growth in ecommerce sales.

Consumers are frustrated by intrusive or invasive ad experiences, and they’re concerned about how advertisers use their data. Here’s how consumers perceive their ad experiences across media channels, how they avoid ads, and how brands, advertisers, and publishers are responding.

For years, delivering strong customer experience (CX) has been critical to an organization’s success—yet it’s still difficult to deliver on. Here’s how marketers need to think about CX success in 2021.

According to June 2020 polling by marketing automation firm PFL and marketing software-maker Demand Metric, 73% of US marketers said data accuracy had high importance in multichannel campaign success. Yet it remains one of marketers’ biggest challenges.

Trendspotting: Incumbents are playing catch-up with insurtechs to meet policyholders’ evolving demands, like multichannel access to services and data-driven preemptive coverage, per Capgemini’s and Efma’s “World InsurTech Report 2021.”. Two key findings:. As incumbents miss the mark on changing customer expectations, insurtechs have emerged as serious competitive threats.

Multichannel leaders Walmart (28.8%) and Target (22.3%) ranked 2nd and 3rd respectively, each with at least 70% of its app users expecting to make a purchase. Macy’s (95.0%), Best Buy (90.0%), Nike (89.8%), and Nordstrom (89.3%) all had high holiday purchase intent among those with their apps downloaded.

Article: Multichannel ecommerce sales pick up speed over nonstore retailers.

He is on the cutting edge of consumer trends and marketing best practices in a digital, multichannel world—and he knows how to command an audience.

Article: Multichannel ecommerce sales pick up speed over nonstore retailers.

To attract the kind of users Brown described, banks need a multichannel approach that incorporates important aspects of both physical and digital banking. Banks should therefore leverage technology that best optimizes the customer experience across both worlds. Here are two examples of this dynamic already playing out:.

He is on the cutting edge of consumer trends and marketing best practices in a digital, multichannel world and he knows how to command an audience.

Seven major multichannel retailers accounted for 64.0% of click-and-collect sales last year, and they saw 128.4% growth as a cohort. For these seven, 49.7% of their ecommerce growth came from click and collect in 2020. Read Next. Sources. Bizrate Insights. Rakuten Intelligence.

He is on the cutting edge of consumer trends and marketing best practices in a digital, multichannel world and he knows how to command an audience.

With consumers turning to various devices, platforms, and resources for content, a multi-channel, hyper-agile marketing strategy remains key. Many marketers are betting big on digital media, particularly digital channels that drive demonstrated returns, like social and digital video.

Amazon has revolutionized the online marketplace, but that doesn’t mean businesses are only interested in selling on a single platform. Diversification of marketplaces remains a key prospect, and given that each platform has distinct requirements, managing a multichannel ecommerce strategy can be an arduous task.

Addressable advertising is the default for digital—but users are getting harder to identify thanks to governments and platform controllers stepping in. Read on to learn how advertisers and their partners are hoping to continue tracking users and measuring the results of digital advertising.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Patrick Smith, chief marketing officer at Cvent. He discussed why events are an important part of a holistic marketing strategy, and how they are uniquely capable of delivering incredible returns when integrated as part of a multichannel marketing strategy.

For example, Multichannel Merchant reported in April that fashion brand Rebecca Minkoff uses Shopify to create an immersive shopping experience for customers but uses Amazon to offer fast shipping of its popular bags.