The beauty industry is getting a digital makeover, thanks to Gen Z, viral TikTok trends, AR capabilities, and new consumer behaviors. Brands will need to take a multichannel approach to keep up.

L’Oréal’s data-driven marketing enables personalization so consumers can explore their unique beauty. Hear from L’Oréal’s chief digital and marketing officer about how the company is effectively using multichannel marketing to enhance engagement, drive conversion, and create consumer loyalty.

We expect US ecommerce sales to exceed $1 trillion for the first time this year as consumers maintain the online and multichannel shopping habits they forged during the pandemic, when merchants rushed to adapt.

In this report, we explore how digitization is reshaping the banking CMO’s role, responsibilities, and priorities through exclusive interviews with 10 banking industry CMOs in the US and Canada.

Advertisers reckoning with measurement gaps in Facebook’s native reporting will increasingly rely on third parties to provide their source of truth and use holistic attribution models like marketing mix modeling (MMM) and multichannel attribution (MTA). Advertisers will need to creatively adapt paid strategies on Facebook as uncertainty continues—some approaches are already working.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Terminus’ Justin Keller, vice president, marketing. He shared how B2B marketers are modeling the B2C playbook for multichannel engagement.

Consumers are frustrated by intrusive or invasive ad experiences, and they’re concerned about how advertisers use their data. Here’s how consumers perceive their ad experiences across media channels, how they avoid ads, and how brands, advertisers, and publishers are responding.

Thanks to a mature multichannel grocery sector in the UK, backed by well-established click-and-collect and delivery setups, UK consumers easily pivoted to online shopping during the numerous lockdowns. The result was category-leading growth in ecommerce sales.

Carbon Health gives Hims & Hers access to in-person primary care, which fuels its multichannel healthcare delivery strategy. Combined with Hims & Hers’ marketing approach, which targets customers in places they already shop, it’s a winning strategy.

The service builds off Amazon Multi-Channel Fulfillment’s integration with BigCommerce that launched last year, said Sky Canaves, senior analyst at Insider Intelligence. That service allows BigCommerce US merchants to use Amazon’s order fulfillment services regardless of whether they sell on Amazon. “Buy with Prime appears targeted at Shopify,” she said.

Thanks to these lower base effects, most of Europe will see faster growth in click-and-collect buyers than the US from 2022 to 2025. 7 Multichannel Retailers Continue to Dominate Click and Collect in the US. Walmart, The Home Depot, Target, Best Buy, Lowe’s, Macy’s, and Nordstrom account for 67.5% of all click-and-collect sales in the US (as of 2021).

Digital marketing leaders within insurance are in fierce competition for the eyeballs of multichannel consumers, so they’ll need to carefully allocate prized ad dollars to stand out. In this section, we look at the key trends that will shape ad spending priorities across major digital channels. Social Media. More insurers will follow insurtechs’ lead and invest heavily in social media.

In response, POS software providers have launched tools like improved multichannel inventory management, more robust loyalty and couponing offerings, and simpler online ordering. They will continue to do so in the year ahead. Three areas will dominate innovation in 2022.

Holiday 2021 winners include apparel retailers and top multichannel retailers. This was a strong holiday season for apparel sales as consumers get back to the office and in-person events. Big-box retailers with a strong multichannel presence benefited from heavy in-store spending and consumers’ increasing reliance on click and collect for ecommerce orders.

Digital and self-service capabilities—including chatbots and multichannel human customer support, as well as online tutorials and FAQs—are transforming customer service.

Marketers will go multichannel via IoT. Remaining channel- and IoT brand-agnostic will be vital for marketers looking to tap into new pools of consumers. Another key for brands will be optimizing for the IoT experience, such as orienting websites to search by spoken question rather than typed terms.

A multichannel retailer setup—a physical store and a digital platform working separately—might not be enough anymore. Consumers want the many benefits of shopping online (choice, price, etc.) paired with the immediacy of shopping in physical stores. Retailers will need to cater to that demand if they want to succeed.

For years, delivering strong customer experience (CX) has been critical to an organization’s success—yet it’s still difficult to deliver on. Here’s how marketers need to think about CX success in 2021.

The company forms part of Lojas Americanas’ multichannel retail ecosystem in Brazil—founded in 1929 in Niterói, a municipality of the state of Rio de Janeiro. Magazine Luiza. This company, which is more commonly referred to as “Magalu,” is a multichannel retailer with 1,339 stores in 16 states in Brazil at the end of Q2 2021.