Disney delays its theatrical return: Straight-to-streaming releases and shorter theatrical windows are dimming hopes of a full movie industry recovery this year. Worse, some changes may be permanent, further hurting the entertainment industry’s ad spending growth.

On today's episode, we discuss what an out-of-home (OOH) advertising comeback will look like and which areas are driving growth. We also examine how OOH movie theater advertising could recover, the significance of March Madness's return, when people will want to attend sporting events again, and replacing "primetime" with something more personal. Tune in to the discussion with eMarketer forecasting analyst Nazmul Islam and senior analyst at Insider Intelligence Ross Benes.

On today's episode, we discuss which pandemic-related behaviors will stick around, whether newsletters can replace local newspapers, YouTube and the music streaming wars, how you can master the intimacy of the inbox, why Amazon is opening a salon, the first movie to ever release a soundtrack, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Blake Droesch, and principal analyst at Insider Intelligence Jillian Ryan.

On today's episode, we discuss five milestone changes in how Americans are consuming media. We then talk about multiscreen behavior, newspaper readership trends, and movie studios figuring out the right theatrical release strategy. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and forecasting analyst at Insider Intelligence Peter Vahle.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna discuss whether WarnerMedia just killed movie theaters, why Salesforce is buying Slack, why Facebook's buying Kustomer, the first few cases of Facebook's Oversight Board, Nielsen readies to change its TV ratings, shopping carts on WhatsApp, how much cash can fit in your pocket at once, and more.

eMarketer forecasting analyst Eric Haggstrom and principal analysts at Insider Intelligence Jeremy Goldman, Andrew Lipsman, and Nicole Perrin discuss some very specific predictions for 2021: new leadership at Facebook, Amazon shops for a TV network and movie theaters, streaming services team up, and more.

eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss what an advertising rebound will actually look like next year. They then talk about how to reach ad-free streamers, new podcast measurement guidelines, and whether WarnerMedia just killed the movies.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna discuss the we-used-to-share-things economy, Amazon's new online pharmacy, Twitter keeping some election tactics, the sudden surge in disappearing messages, the share of Facebook content that's political, why movie previews are called "trailers," and more.

eMarketer forecasting analysts Eric Haggstrom and Peter Vahle and vice president of content studio at Insider Intelligence Paul Verna discuss the future of the movie theater. Will movies make a comeback and what will they look like? They then talk about HBO Max with ads, AT&T's possible wireless phone plans subsidized by ads, and Apple One subscription bundles.

The closure of cinemas and lack of consumer mobility in light of the many lockdowns that consumers faced through the year led to advertisers pulling spend en masse. Although 2021 has not gotten off to the best start, we expect OOH to see a strong rebound this year as society begins to open up.

Over time, these enhancements will likely accelerate consumer demand for—and boost consumption of—high-quality and premium video-on-demand and streamed content, including movies, TV shows, games, and live events. By 2024, there will be 3.04 billion mobile phone video viewers worldwide, up from 2.69 billion this year. Not only will there be more video viewers, but each of them will consume more video.

Apple scored a victory when it bought the rights for “Greyhound,” a WWII movie starring Tom Hanks, which was originally intended for movie theaters but went into a streaming bidding war after theaters shutdown during the pandemic. Apple will look for other opportunities like this as it adds more shows and movies to its streaming service.

The Walt Disney Co. used to bank on its profitable theme parks and blockbuster movies, but the pandemic turned former strengths into albatrosses. This has made streaming more important. In October, Disney announced that it was reorganizing its film and TV divisions to focus on streaming. A month later, it announced that Disney+ obtained 73.7 million subscribers during its first year.

Data from Carrier y Asociados told a similar story, showing that internet users in Argentina favored digital platforms to watch movies (68%) or series (66%), while linear TV was preferred for news (63%) and sports (51%). Additionally, consumers in Argentina have turned to TV for entertainment and reliable information about the pandemic during one of the longest government-mandated lockdowns worldwide.

Livestreaming has become a prominent feature across the social media and digital video landscapes. Here’s how marketers are taking advantage of opportunities within the space.

During a year where investments in most advertising channels shrunk or stalled, connected TV ad spending is poised to keep growing.

eMarketer senior corporate account director Michael Civins, forecasting analyst Peter Vahle and vice president of content studio at Insider Intelligence Paul Verna discuss which music platforms Americans use and the growing significance of podcast listening. They then talk about whether TV networks are being too optimistic about H2, how many more voice assistants there are and movies going from theaters to digital platforms much faster.