On today's episode, we discuss measurement in connected TV (CTV) advertising. "In Other News," we talk about the most interesting part of US programmatic video advertising in 2022 and whether or not it's time to hit play on movie theater ad buys. Tune in to the discussion with senior platform experience manager at MNTN Imani Clark and our analyst Ross Benes.

On today's episode, we discuss the current state of the so-called "metaverse," what the future of mixed reality could look like, and how marketers are getting involved. We then talk about what the new James Bond film’s opening weekend tells us about the state of the movie theater industry and what kinds of alternative content theaters might feature to stay relevant. Tune in to the discussion with eMarketer Briefing director at Insider Intelligence Jeremy Goldman.

What’s next: Like many streaming competitors, Paramount is investing in original content to give viewers an in-home theater experience.

Disney's exclusive theatrical runs come back with "Shang-Chi": The Marvel movie will only come to Disney+ after 45 days—and while that's better than straight-to-streaming, it's still an adjustment for theaters used to 90-day runs.

Marvel’s ups and downs in 2021 signal change for the film industry: The superhero franchise returned to theaters this year, but trouble abroad and issues with streaming will force studios to rethink blockbuster release strategies.

TikTok could be the savior of the box office and travel counter: Pandemic-challenged industries have embraced the social media app in the hopes of fueling their recovery.

“The Secrets of Dumbledore” has made $193 million internationally so far, but theaters in key markets are struggling due to the COVID-19 pandemic. In China, a market that American blockbuster films have increasingly relied on to drive revenues, 50% of movie theaters are closed due to a COVID outbreak.

The definition of cinema changed this weekend: With a Best Picture win for “CODA,” Apple showed that a streamer can deliver high-quality movie-going experiences—without going to the movies.

However, Gower Street’s 2021 projection is well under half of the $11.4 billion US movie theaters took in in 2019, according to the MPA and Comscore. With movie theaters in disarray, studios turned to other venues to distribute and promote their films. Notably their affiliated subscription OTT services, which spiked by 36.8% in time spent in 2020 as millions stayed home and binged on movies and shows.

With movie theater attendance still severely depressed, “Encanto’s” success gives the entertainment company a blueprint for successful digital releases.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna discuss whether WarnerMedia just killed movie theaters, why Salesforce is buying Slack, why Facebook's buying Kustomer, the first few cases of Facebook's Oversight Board, Nielsen readies to change its TV ratings, shopping carts on WhatsApp, how much cash can fit in your pocket at once, and more.

eMarketer forecasting analysts Eric Haggstrom and Peter Vahle and vice president of content studio at Insider Intelligence Paul Verna discuss the future of the movie theater. Will movies make a comeback and what will they look like? They then talk about HBO Max with ads, AT&T's possible wireless phone plans subsidized by ads, and Apple One subscription bundles.

On today's episode, we discuss what an out-of-home (OOH) advertising comeback will look like and which areas are driving growth. We also examine how OOH movie theater advertising could recover, the significance of March Madness's return, when people will want to attend sporting events again, and replacing "primetime" with something more personal. Tune in to the discussion with eMarketer forecasting analyst Nazmul Islam and senior analyst at Insider Intelligence Ross Benes.

eMarketer forecasting analyst Eric Haggstrom and principal analysts at Insider Intelligence Jeremy Goldman, Andrew Lipsman, and Nicole Perrin discuss some very specific predictions for 2021: new leadership at Facebook, Amazon shops for a TV network and movie theaters, streaming services team up, and more.

eMarketer senior corporate account director Michael Civins, forecasting analyst Peter Vahle and vice president of content studio at Insider Intelligence Paul Verna discuss which music platforms Americans use and the growing significance of podcast listening. They then talk about whether TV networks are being too optimistic about H2, how many more voice assistants there are and movies going from theaters to digital platforms much faster.

eMarketer principal analyst Nicole Perrin discusses how the coronavirus will impact tourism. How will it change airlines, accommodation and travel-related ad spending? She then discusses what will happen to movie theaters and ride-hailing services as the pandemic takes hold.

Of those gamers, 40% attended a live in-game concert, while 39% attended a virtual re-creation of a social/life event within a game or an in-game movie/TV show preview.

Entertainment will put up a huge growth figure after a rough 2020, as the reopening of movie theaters and amusement parks—along with the intensification of the OTT streaming wars—re-energizes the industry’s ad spending. Retail, surprisingly, will put up the next highest growth rate (34.5%), which is impressive given how high its base already is and that its spending growth has never dipped below 20%.

Media has been lifted by the resumption of TV production, which has given networks new content to advertise, while entertainment businesses including theme parks, movie theaters, and concert venues have restarted advertising after their pandemic-induced pauses.