Over time, these enhancements will likely accelerate consumer demand for—and boost consumption of—high-quality and premium video-on-demand and streamed content, including movies, TV shows, games, and live events. By 2024, there will be 3.04 billion mobile phone video viewers worldwide, up from 2.69 billion this year. Not only will there be more video viewers, but each of them will consume more video.

Livestreaming has become a prominent feature across the social media and digital video landscapes. Here’s how marketers are taking advantage of opportunities within the space.

Note: Our display estimates include both rich media and video. Logan’s display estimates include full-screen banner, native ads, overlay, postitial, standard ads, and sticker ads; its video figures encompass discovery, pre-roll, sticky theatre, vertical video, video expandable, video interstitial, and video menu.

Digital advertising confounded the conditions of the past year or so and will attract more than three-quarters of total media ad spending in 2021—£19.23 billion ($24.66 billion). Video has been the biggest driver of digital spend during this time.

On today's episode, we discuss which pandemic-related behaviors will stick around, whether newsletters can replace local newspapers, YouTube and the music streaming wars, how you can master the intimacy of the inbox, why Amazon is opening a salon, the first movie to ever release a soundtrack, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Blake Droesch, and principal analyst at Insider Intelligence Jillian Ryan.

Disney delays its theatrical return: Straight-to-streaming releases and shorter theatrical windows are dimming hopes of a full movie industry recovery this year. Worse, some changes may be permanent, further hurting the entertainment industry’s ad spending growth.

Ballyhooed streamers struggle with distribution issues. The mobile streaming service Quibi shuttered. What to look for in Q1 2021:. Our updated forecasts for time spent with media. For a streaming service to succeed, wide distribution is needed. Not being on a particular device or operating system can quell product launches. Quibi found this out the hard way.

On today's episode, we discuss what an out-of-home (OOH) advertising comeback will look like and which areas are driving growth. We also examine how OOH movie theater advertising could recover, the significance of March Madness's return, when people will want to attend sporting events again, and replacing "primetime" with something more personal. Tune in to the discussion with eMarketer forecasting analyst Nazmul Islam and senior analyst at Insider Intelligence Ross Benes.

So far, Apple TV+ has relied entirely on original content, which has restricted its video library. Apple scored a victory when it bought the rights for “Greyhound,” a WWII movie starring Tom Hanks, which was originally intended for movie theaters but went into a streaming bidding war after theaters shutdown during the pandemic.

Display will account for 57.2% of total digital ad spending this year, driven primarily by video and social media, followed by search (37.8%) and classifieds (5.0%). Mobile will continue to drive digital ad spending growth and will account for nearly three-quarters (73.7%) of digital investments this year. WHAT’S IN THIS REPORT?

Traditional TV networks, multichannel networks, influencers, digital publishers, and others can release their videos on YouTube, then take a cut of the resulting ad revenues.). YouTube’s net CTV ad revenues will account for 18.5% of total US CTV ad spending in 2020. Hulu’s net CTV ad revenues will total $1.96 billion in 2020 and reach $3.10 billion in 2022.

Video is the growth engine for digital spend. While digital spending looks set to just about keep its head above water this year, that’s largely thanks to impressive growth (under the circumstances) in video ad spending. A rise of 15.0% this year will see video account for more than half of all digital display ad spending for the first time.

eMarketer forecasting analyst Eric Haggstrom and principal analysts at Insider Intelligence Jeremy Goldman, Andrew Lipsman, and Nicole Perrin discuss some very specific predictions for 2021: new leadership at Facebook, Amazon shops for a TV network and movie theaters, streaming services team up, and more.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna discuss whether WarnerMedia just killed movie theaters, why Salesforce is buying Slack, why Facebook's buying Kustomer, the first few cases of Facebook's Oversight Board, Nielsen readies to change its TV ratings, shopping carts on WhatsApp, how much cash can fit in your pocket at once, and more.