Meanwhile, subscription OTT video viewing by US adults will grow in 2021 but not at as high of rates witnessed last year. In 2020, subscription OTT video viewing increased 36.8% to an average of 1 hour and 13 minutes per day among US adults. This year, we expect only an 8.7% increase, an additional 7 minutes of viewing time.

The return of live sports produced a flurry of licensing activity from broadcast networks and streaming services—including digital video, social, and ecommerce platforms. It also reignited concerns about the sustainability of pricing models for sports video and TV.

On today's episode, we discuss how many Americans watch sports on streaming platforms, how TV companies are tackling the digital sports rights balance, and what this year’s Tokyo Olympics can do to help boost NBCUniversal's streaming platform Peacock. We then talk about the key takeaways from the 2021 Upfronts, the potential impact of Univision's Spanish language streaming service, and how the entertainment industry is balancing box-office releases and streaming. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

Note: Our display estimates include both rich media and video. Logan’s display estimates include full-screen banner, native ads, overlay, postitial, standard ads, and sticker ads; its video figures encompass discovery, pre-roll, sticky theatre, vertical video, video expandable, video interstitial, and video menu.

Digital advertising confounded the conditions of the past year or so and will attract more than three-quarters of total media ad spending in 2021—£19.23 billion ($24.66 billion). Video has been the biggest driver of digital spend during this time.

Over time, these enhancements will likely accelerate consumer demand for—and boost consumption of—high-quality and premium video-on-demand and streamed content, including movies, TV shows, games, and live events. By 2024, there will be 3.04 billion mobile phone video viewers worldwide, up from 2.69 billion this year. Not only will there be more video viewers, but each of them will consume more video.

On today's episode, we discuss who owns everything in the media universe, the formation of Warner Bros. Discovery, and why Amazon bought MGM. We then talk about how people are consuming sports in different ways, CNN's new streaming service, and whether HBO Max with ads can make a big splash. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

On today's episode, we discuss how concerned we should be about Netflix's slow start to the year, which activities people will do at home versus in-person (if both were safe and possible), how TikTok can convince people to buy things on its platform, details about a Twitter Blue subscription service, whether a travel recovery already happened, some interesting facts about 'Forrest Gump,' and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, forecasting analyst Peter Vahle, and analyst at Insider Intelligence Blake Droesch.

On today's episode, we discuss how The Walt Disney Co., ViacomCBS, and Roku started the year. We then talk about the new WarnerMedia-Discovery merger, Nielsen's new ratings service for streaming, and NBCUniversal's new ad formats. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

That’s in line with our estimates—this year, we predict that there will be 136.9 million Amazon Prime Video viewers in the US alone, making it the third-largest over-the-top (OTT) video service behind YouTube and Netflix. But of the top five OTT platforms that we measure, we estimate Amazon Prime Video users spend the least amount of time watching Prime Video.

On today's episode, we discuss which pandemic-related behaviors will stick around, whether newsletters can replace local newspapers, YouTube and the music streaming wars, how you can master the intimacy of the inbox, why Amazon is opening a salon, the first movie to ever release a soundtrack, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Blake Droesch, and principal analyst at Insider Intelligence Jillian Ryan.

Ballyhooed streamers struggle with distribution issues. The mobile streaming service Quibi shuttered. What to look for in Q1 2021:. Our updated forecasts for time spent with media. For a streaming service to succeed, wide distribution is needed. Not being on a particular device or operating system can quell product launches. Quibi found this out the hard way.

Disney delays its theatrical return: Straight-to-streaming releases and shorter theatrical windows are dimming hopes of a full movie industry recovery this year. Worse, some changes may be permanent, further hurting the entertainment industry’s ad spending growth.