CNN+’s rough launch shows consumers prefer entertainment-first streaming: Executive shakeups, distribution issues, and more have led to a tepid start.

Just three years ago, less than 1 in 3 (32%) US paid video subscribers paid for three or more services, per Nielsen. Now, that figure is 58%. Consumers feeling the pinch from inflation are likely to take a hard look at which services they will stick with. Netflix is set to include advertising.

This is the latest installment in an ongoing series of quarterly video overviews focusing on monetization, audience, and content. On the radar for Q1: new streaming viewer forecasts, updates to subscription revenues, and estimates on content production. 3 KEY QUESTIONS THIS REPORT WILL ANSWER. How many US residents will watch Peacock?

On today's episode, we discuss what to make of Google's Q1 and what is behind YouTube's slowing growth. "In Other News," expect to learn about the future of the video streaming bundle and what kind of an impact the newly formed Warner Bros. Discovery can have on the media world. Tune in to the discussion with our analyst Paul Verna.

The recent influx of premium streaming services is changing the way people access movies and TV shows. In the US, 18% of US paid video subscribers purchase just one streaming service, down 17 percentage points from 2019. By contrast, 35% currently pay for four or more services, up 24 percentage points from three years ago.

Warner Bros. Discovery will flex power in streaming, film, and measurement: The historic merger is set to be completed soon, reshaping the media industry.

On today's episode, we discuss measurement in connected TV (CTV) advertising. "In Other News," we talk about the most interesting part of US programmatic video advertising in 2022 and whether or not it's time to hit play on movie theater ad buys. Tune in to the discussion with senior platform experience manager at MNTN Imani Clark and our analyst Ross Benes.

The definition of cinema changed this weekend: With a Best Picture win for “CODA,” Apple showed that a streamer can deliver high-quality movie-going experiences—without going to the movies.

It may—if that video is streamed via a TV set. We define OTT as video that’s delivered independently of a traditional pay TV service, regardless of device. CTV refers specifically to video watched on a TV set connected to the internet, whether through a peripheral device or directly through a smart TV. We define smart TVs as TV sets that have built-in internet capabilities.

Zoom out: 73.1% of US internet users consume subscription OTT video, per our forecast, the greatest percentage of any region projected—but China has three times as many streaming subscription users overall. And most growth is happening outside of North America, with the Middle East and Africa growing at 22.4%. CNN plus or minus?

More video viewers turn to ad-supported video-on-demand (AVOD) and free streaming options.

For ViacomCBS, becoming a streaming titan is the top goal: The media giant is rebranding as Paramount, touting its streaming products’ growth.

Netflix is the top US streaming service when it comes to original content, with 38% of the country’s adults agreeing the platform offers the best selection of original shows and movies. Amazon Prime Video comes in second, trailing by a sizable margin with 11%, while Hulu and HBO Max rank third and fourth.