More video viewers turn to ad-supported video-on-demand (AVOD) and free streaming options.

How we got here: After going years without a single music license, Twitch began receiving Digital Millennium Copyright Act (DMCA) takedown requests from music industry players around May 2020, forcing it to remove thousands of videos with practically no warning to creators. Since then, its relationships with music publishers and its creators have been fraught.

This upward revision is due partly to its parent company, WarnerMedia, releasing new movies straight to the platform over the past year. More like this:. Report: Q3 2021 Digital Video Trends. Article: HBO Max will reach nearly 80 million US viewers in 2021. Article: Roku remains on top of US CTV device market, trailed closely by Amazon.

HBO Max’s number of subscribers was also bolstered by WarnerMedia releasing its new movies straight to the streaming service through the past year. Together, the shrinking theatrical window, clearer subscriber metrics from the company, improved distribution, and consolidated operations have helped HBO Max add viewers at a faster rate than we previously expected.

Disney's exclusive theatrical runs come back with "Shang-Chi": The Marvel movie will only come to Disney+ after 45 days—and while that's better than straight-to-streaming, it's still an adjustment for theaters used to 90-day runs.

Meanwhile, subscription OTT video viewing by US adults will grow in 2021 but not at as high of rates witnessed last year. In 2020, subscription OTT video viewing increased 36.8% to an average of 1 hour and 13 minutes per day among US adults. This year, we expect only an 8.7% increase, an additional 7 minutes of viewing time.

The return of live sports produced a flurry of licensing activity from broadcast networks and streaming services—including digital video, social, and ecommerce platforms. It also reignited concerns about the sustainability of pricing models for sports video and TV.

On today's episode, we discuss how many subscribers HBO Max has, whether partnering with Snapchat can move the needle, and if some kind of HBO Max bundle could be attractive. We then talk about the authenticity of subscription fatigue, how successful Disney's current release strategy is, how to convince young folks to go back to the movies, and how open Netflix subscribers would be to an ad-supported plan. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

Note: Our display estimates include both rich media and video. Logan’s display estimates include full-screen banner, native ads, overlay, postitial, standard ads, and sticker ads; its video figures encompass discovery, pre-roll, sticky theatre, vertical video, video expandable, video interstitial, and video menu.

Digital advertising confounded the conditions of the past year or so and will attract more than three-quarters of total media ad spending in 2021—£19.23 billion ($24.66 billion). Video has been the biggest driver of digital spend during this time.

Over time, these enhancements will likely accelerate consumer demand for—and boost consumption of—high-quality and premium video-on-demand and streamed content, including movies, TV shows, games, and live events. By 2024, there will be 3.04 billion mobile phone video viewers worldwide, up from 2.69 billion this year. Not only will there be more video viewers, but each of them will consume more video.

On today's episode, we discuss how many Americans watch sports on streaming platforms, how TV companies are tackling the digital sports rights balance, and what this year’s Tokyo Olympics can do to help boost NBCUniversal's streaming platform Peacock. We then talk about the key takeaways from the 2021 Upfronts, the potential impact of Univision's Spanish language streaming service, and how the entertainment industry is balancing box-office releases and streaming. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

On today's episode, we discuss who owns everything in the media universe, the formation of Warner Bros. Discovery, and why Amazon bought MGM. We then talk about how people are consuming sports in different ways, CNN's new streaming service, and whether HBO Max with ads can make a big splash. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

Ballyhooed streamers struggle with distribution issues. The mobile streaming service Quibi shuttered. What to look for in Q1 2021:. Our updated forecasts for time spent with media. For a streaming service to succeed, wide distribution is needed. Not being on a particular device or operating system can quell product launches. Quibi found this out the hard way.