A Few Retail Apps Dominate, but Most Retailers Rely on MobileWeb. We do not estimate the relative size of app commerce versus mobileweb commerce, but it’s an important distinction to recognize. Consumers use both mobileweb and apps to make purchases in roughly similar numbers, according to Comscore in Q2 2020.
Increased familiarity with payment options like mobile wallets could make customers even more willing to test other new platforms, particularly if they offer even less contact than a phone.
Apple’s heavy-handed approach with its mobile operating system has fueled other platforms’ desires to define a new ecosystem unencumbered by the App Store or Google Play. Prediction.