Mobile proximity and peer-to-peer (P2P) payments have hit the mainstream, thanks to a pandemic-driven upswing in digital payments that is set to last. This trend is leading providers to diversify their offerings and compete for share of the market.

The pandemic accelerated mobile trends by years, and these changes should stick even as the pandemic wanes. Many people were forced to use apps for food delivery, finance, fitness, and shopping, and they’ve become accustomed to these new behaviors. Even app categories that were hurt during the pandemic, such as travel or dating apps, have been resilient. People have acclimated to new forms of mobile shopping and activities, and they’ll be more willing to try mobile interfaces for other activities going forward.

The average US adult spent 25 additional minutes per day on mobile apps in 2020 than the year prior, according to eMarketer. And we expect these gains across most mobile activities will become permanent this year. In fact, we anticipate US adults will add 6 minutes to their average time spent with apps. As data suggests, it is clear that marketers need to revisit their mobile strategy for the year ahead. Curated by eMarketer, this collection of articles, insights, and interviews will help you understand the mobile landscape today across key areas such as in-app advertising, video, SMS, gaming, and more.

This report explores the impact the pandemic has had on our latest regional estimates and trends for total media, traditional media, digital, and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

This report explores our latest forecasts for US voice assistant, smartphone voice assistant, and smart speaker users, and provides additional analysis about trends shaping the market.

Most YouTube viewing still happens on mobile. Conviva estimated that in Q2 2021, mobile accounted for more than half of all time spent watching YouTube worldwide while CTV accounted for about one-fourth of all YouTube streaming time. In addition to our new forecasts, we updated our existing video viewership figures. One of the most significant adjustments we made was to HBO Max.

On today's episode, we discuss the most important trends in media, including what is happening with the rise of smart products, how concerning the plateauing of social media use is, and how people are using voice assistants in different ways. Tune in to the discussion with chief research officer at GlobalWebIndex Jason Mander and eMarketer principal analyst at Insider Intelligence Karin von Abrams.

Social media platforms are betting on social audio as part of the creator economy: Live audio is becoming less about the platforms that started the trend as more big firms launch creator-focused features.

And though desktop and mobile received nearly two-thirds of digital video ad spending, the amount of money coming into CTV is growing: The average amount that marketers spent on CTV increased from $16.41 million in 2019 to $19.97 million in 2020, per IAB.

Total ad spending in France and Germany took a big hit in 2020, as a result of the pandemic. But digital advertising bucked that trend and will lead a strong double-digit recovery in ad outlays during 2021.

In a February 2021 survey by mobile data and app monetization company TapResearch, for example, 56.1% of US mobile users said they were unlikely or extremely unlikely to allow tracking after seeing the Facebook prompt, versus 20.5% who said they were likely or extremely likely to do so.

After mobile streaming app Quibi fell apart, Roku acquired exclusive global distribution rights to Quibi’s programs in January. Previously, Roku’s streaming service, The Roku Channel, was entirely made up of licensed shows, many of which it didn’t have exclusivity over. Adding Quibi’s shows gave The Roku Channel a quick burst of unique programming.

Watch our Tech-Talk Webinar with Litmus to hear about email analytics trends and how marketers are pivoting in light of recent privacy changes.

But—consumers may not care about data breaches as much as the FTC does: About 60% of US wearable device consumers 14+ say they’re not concerned about the privacy of their data collected by smartwatches or fitness trackers, per a July 2021 Deloitte Connectivity and Mobile Trends report.