The coronavirus pandemic and changes set to be implemented in the forthcoming iOS 14 are the latest shocks to an evolving app economy. This report will look at how these changes have altered developer monetization strategies and advertiser options.

This report explores our latest forecasts for US voice assistant, smartphone voice assistant, and smart speaker users, and provides additional analysis about trends shaping the market.

eMarketer senior analyst at Insider Intelligence Paul Briggs discusses what he's paying attention to in 2021 and why: online grocery shopping, food delivery apps, and more 2021 trends to watch out for in Canada.

This report presents our annual 10 major trends in mobile that will affect mobile marketers.

This report explores the impact COVID-19 will have on our latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

That move will make data tracking across apps more difficult, reducing mobile advertisers’ visibility into the activity that results from their advertising. The social networks also didn’t make as many of their own changes as we expected. In one example from August, Facebook removed some rarely used targeting options that were redundant or too granular.

The pandemic accelerated payments industry digitization across the entire landscape, as merchants turned to ecommerce to keep doors open, consumers eschewed cash in favor of electronic and contactless payments, and payments technology providers rapidly developed and launched new solutions to keep up.

US programmatic display ad spending was up more than 10% in 2020 despite the pandemic-induced recession and will rebound this year as advertisers continue shifting budgets to flexible, measurable media.

(Another is privacy legislation, covered in our next trend.). This won’t be easy, though. Apart from interparty battles, we’ve already seen postelection infighting among Democrats about how broadly ambitious the government should be.

Mobile-centric streaming services like go90, Vessel, Milk Video, and Watchable had already failed. Then the pandemic happened, which made the service’s main value proposition—bite-sized episodes that could be watched on the go—even less sensible. The problem was that TV sets are the most-preferred device for streaming video.

After a challenging 2020, which saw big shifts in how digital media was consumed and how marketing adapted, we anticipate five developments will have a lasting impact on Canada’s digital economy.

Programmatic ad spending will account for 93.6% of total UK display ad spending this year, or £7.90 billion ($10.09 billion). Open exchanges, though, will account for a diminishing proportion of that total; spend declined 2.4% in 2020.

eMarketer principal analyst at Insider Intelligence Debra Aho Williamson discusses TikTok's future: Can it keep operating in the US? If so, what will user growth and engagement look like going forward? She then talks about marketers' attitudes toward influencer marketing, major social media trends of 2021, and the prospects of live shopping on social media in the US.

In December, we released our “10 Key Digital Trends for 2021” report, which contained major trends to watch for in the year ahead, from the rise of Disney as a streaming powerhouse, to the enactment of a federal privacy law, to the ascent of first-party data—and, more importantly, what these developments mean for marketers. But what else ought to be on your radar?

Search ad spending in the US will rise by 5.9% this year, significantly below trend, in the face of the massive disruption to consumer lifestyles. But the pandemic is setting search up for a bigger future.

In the days after its release, the rate of Disney+ downloads were up 74% compared with the previous four weekends leading up to the production’s release, according to mobile analytics company Apptopia. Disney also brought the live-action adaptation of “Mulan” to its streaming service.

“The pandemic simply accelerated these trends as consumers adapted to fitness experiences without gyms as the focal point,” he said. All of that digital fitness probably isn’t hurt by the growth of food delivery apps, which are making caloric intake easier than ever for many.

It’s part of providing a frictionless checkout experience, whether on social or elsewhere—another important trend for 2021. Learn from abroad. Social commerce (including checkout) is already a big business in China, thanks mainly to the popularity of catch-all app WeChat.

Consumers are always on the hunt for a great deal, and that’s even more true because of the pandemic—especially if it yields a serious recession. Knowing that value is top-of-mind for many, General Mills recently launched a national rebates program that lets shoppers receive cash back to their PayPal account by submitting an itemized receipt via the Coupons.com app.

Real-time trends: Rapid notification when a selected topic is mentioned, or if conversation in a designated area is spiking. Historical trends: The ability to analyze past results and compare with current ones. Reports and dashboards: A way to put essential content and trends into formats that stakeholders or rapid-response teams can use.