The average US adult spent 25 additional minutes per day on mobile apps in 2020 than the year prior, according to eMarketer. And we expect these gains across most mobile activities will become permanent this year. In fact, we anticipate US adults will add 6 minutes to their average time spent with apps. As data suggests, it is clear that marketers need to revisit their mobile strategy for the year ahead. Curated by eMarketer, this collection of articles, insights, and interviews will help you understand the mobile landscape today across key areas such as in-app advertising, video, SMS, gaming, and more.

The pandemic accelerated mobile trends by years, and these changes should stick even as the pandemic wanes. Many people were forced to use apps for food delivery, finance, fitness, and shopping, and they’ve become accustomed to these new behaviors. Even app categories that were hurt during the pandemic, such as travel or dating apps, have been resilient. People have acclimated to new forms of mobile shopping and activities, and they’ll be more willing to try mobile interfaces for other activities going forward.

Mobile proximity and peer-to-peer (P2P) payments have hit the mainstream, thanks to a pandemic-driven upswing in digital payments that is set to last. This trend is leading providers to diversify their offerings and compete for share of the market.

This report explores the impact the pandemic has had on our latest regional estimates and trends for total media, traditional media, digital, and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

This report explores our latest forecasts for US voice assistant, smartphone voice assistant, and smart speaker users, and provides additional analysis about trends shaping the market.

This report explores the impact COVID-19 will have on our latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

eMarketer senior analyst at Insider Intelligence Paul Briggs discusses what he's paying attention to in 2021 and why: online grocery shopping, food delivery apps, and more 2021 trends to watch out for in Canada.

This report presents our annual 10 major trends in mobile that will affect mobile marketers.

In a February 2021 survey by mobile data and app monetization company TapResearch, for example, 56.1% of US mobile users said they were unlikely or extremely unlikely to allow tracking after seeing the Facebook prompt, versus 20.5% who said they were likely or extremely likely to do so.

After mobile streaming app Quibi fell apart, Roku acquired exclusive global distribution rights to Quibi’s programs in January. Previously, Roku’s streaming service, The Roku Channel, was entirely made up of licensed shows, many of which it didn’t have exclusivity over. Adding Quibi’s shows gave The Roku Channel a quick burst of unique programming.

Total ad spending in France and Germany took a big hit in 2020, as a result of the pandemic. But digital advertising bucked that trend and will lead a strong double-digit recovery in ad outlays during 2021.

As it did with the shift to mcommerce, the pandemic accelerated what was already a growing trend in China: livestreaming commerce. QuestMobile found that more than 18% of female mobile internet users in China watched livestreams on ecommerce platforms in January 2021, up from 15.3% during the same period a year prior.

On today's episode, we discuss how Facebook is handling Apple's iOS14.5 update, its new 'Neighborhoods' feature, whether people will want to listen to podcasts on the blue app, organic marketing losing its shine on the larger social media platforms, what the Facebook Oversight Board's landmark ruling means, a balancing miracle, and more. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson, senior analyst Sara M. Watson, and analyst at Insider Intelligence Blake Droesch.

That move will make data tracking across apps more difficult, reducing mobile advertisers’ visibility into the activity that results from their advertising. The social networks also didn’t make as many of their own changes as we expected. In one example from August, Facebook removed some rarely used targeting options that were redundant or too granular.

Mobile-centric streaming services like go90, Vessel, Milk Video, and Watchable had already failed. Then the pandemic happened, which made the service’s main value proposition—bite-sized episodes that could be watched on the go—even less sensible. The problem was that TV sets are the most-preferred device for streaming video.

(Another is privacy legislation, covered in our next trend.). This won’t be easy, though. Apart from interparty battles, we’ve already seen postelection infighting among Democrats about how broadly ambitious the government should be.

Businesses have been moving their data operations to the cloud for years, but the low latency, fast speeds, and decentralized architecture of 5G networks will accelerate this trend and create opportunities for financial services firms to design much more flexible teams and offices.