In this Meet the Analyst Webinar, Yory Wurmser, our principal analyst, discussed the top four mobile trends to watch in the months ahead

On today's episode, we discuss what our analysts think will be the key mobile trends of 2022. How much will apps shift away from ad dependency, and how far will QR codes expand their reach beyond the pandemic? We then talk about whether people will find room in their homes for the largest Alexa-enabled smart display yet and if the biggest social media companies will ever become super apps. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.

Mobile proximity and peer-to-peer (P2P) payments have hit the mainstream, thanks to a pandemic-driven upswing in digital payments that is set to last. This trend is leading providers to diversify their offerings and compete for share of the market.

The average number of smartphone apps used in the US will decrease over the next few years, following a pandemic-driven bump in 2020 that did not change the overall trend. This year, users will access an average of 20.4 apps each month, a figure that will drop to 19.7 in 2026.

Since Facebook rebranded itself as Meta, mobile apps have been scrambling to stake a claim in the metaverse—on paper at least. In November, the month after the rebrand, 29 apps worldwide added “metaverse” to their name or description, more than double the number in October. This trend hasn’t wavered: In the three months since Meta emerged, 86 more apps have featured the buzzword in their name or description.

On today's episode, we discuss why the West's answer to super apps is finally taking shape, why cryptocurrency sells out as governments buy in, and what kinds of new revenue sources digital brokers are hunting for. We then talk about how JPMorgan Chase is planning on spending its increased yearly technology budget and what will be largely responsible for driving fintech funding to new heights. Tune in to the discussion with eMarketer principal analyst Eleni Digalaki and vice president of content and head of financial services at Insider Intelligence Daniel Van Dyke.

About two-thirds of US consumers want to integrate at least two of their digital activities, according to PYMNTS. Western users also seem receptive toward a bundled experience.

Social commerce is one of the biggest trends in social media in 2021. The major platforms are all pushing commerce to the forefront of their business strategies, introducing new features aimed at convincing consumers to go from inspiration to purchase with a click of a button or a tap on a mobile screen.

Digital ad spending is exploding in Latin America. It will grow by 34.8% this year to $20.86 billion—a figure more than double the amount spent in 2020. Mobile will be the main growth driver, propelling the region’s digital ad market to new heights over the course of our forecast period.

This report explores the impact the pandemic has had on our latest regional estimates and trends for total media, traditional media, digital, and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

Key events in the digital video industry based on data, trends, and business activity in Q1 2022. New forecasts for fuboTV subscription revenues, Peacock viewers, and Netflix and Disney+ viewers by age. KEY STAT: In 2022, Peacock will reach 64.3 million US viewers, up 25.0% year over year. Key Points. Peacock's reach climbs in US.

Mobile remains the growth engine for digital video advertising. Digital video growth has been underpinned by mobile, with the emergence of platforms like TikTok helping to drive this trend. CTV advertising, at least in the form of BVOD, remains a bit of a hard sell in the UK. BVOD ad spending is growing but will remain a tiny part of the bigger digital video picture.

Despite CTV’s breakneck growth, mobile remains the most prominent device in programmatic video, accounting for about two-thirds of total programmatic video ad dollars. Ad Load Perception. In a September 2021 Morning Consult poll, most US adults either believed that linear TV and streaming video have the same amount of advertising, or were unsure which format features more ads.

Apple’s heavy-handed approach with its mobile operating system has fueled other platforms’ desires to define a new ecosystem unencumbered by the App Store or Google Play. Prediction.

The past two pandemic-driven years have accelerated digital transformation and consumer behavior. Here are our top 10 trends to watch in 2022.

As the first true generation of digital natives, Gen Z has had round-the-clock access to on-demand information, streaming entertainment, and instantaneous communication since birth. This report examines trends in Gen Z’s technology and media use.