In every continent except Oceania, Android accounts for a greater share of smartphone web traffic than iOS.

The peer-to-peer payments firm kiboshed its global public feed and made its app more user-friendly—helping it become more attractive and push traffic to newer products, like Venmo Card.

As Americans start planning their safe return to the office, Banana Republic is shifting its marketing messaging to existing and new consumers. Watch Industry Voices, with Jen Mullen, vice president and head of stores at Banana Republic, to learn how the retailer is using mobile couponing and social campaigns to drive traffic back to its physical stores.

Improved foot traffic shows that good malls still draw a crowd: While they may not have the trajectory of ecommerce, traditional retail is recovering, even amid ongoing delta variant concerns.

Resumption of pre-pandemic shopping rituals like door-busting at big-box retailers and fashion-finding at malls will generate strong foot traffic. Mobile traffic will also spike on Black Friday as consumers prepare for in-store shopping trips and engage in showrooming while there. We expect online sales to increase 15.8% to $10.42 billion, assuming the No. 2 spending day position for the season.

Although mobile video ad spending and viewer numbers are surging, most streaming still happens through TVs. Mobile video consumption and ad spending figures are heavily influenced by out-stream ads that appear within users’ feeds on Facebook, Instagram, Snapchat and Twitter. YouTube also gets much of its traffic from mobile.

When retailer Cynthia Rowley saw that mobile comprised roughly 72% of its traffic, the company decided to launch a text message channel, giving consumers another communication channel beyond email.

Resumption of pre-pandemic shopping rituals like door-busting at big box retailers and fashion-finding at the malls will generate strong foot traffic. Mobile traffic will also spike on Black Friday as consumers prepare for in-store shopping trips and engage in showrooming while there. We expect online sales to increase 15.8% to $10.42 billion, assuming the No. 2 spending day position for the season.

White Ops reported higher rates of ad fraud on desktop video impressions worldwide and reported that 14% of mobile web video impressions and 8% of mobile in-app video impressions were fraudulent. These figures are from the same sample of 50 ANA members—relatively large, sophisticated advertisers that may be accessing inventory through less risky channels than average.

The vast majority of mobile time is browsing online. We estimate that US adults will spend, on average, more than 4 hours with mobile internet, with 88% of that time spent within apps.