As Americans start planning their safe return to the office, Banana Republic is shifting its marketing messaging to existing and new consumers. Watch Industry Voices, with Jen Mullen, vice president and head of stores at Banana Republic, to learn how the retailer is using mobile couponing and social campaigns to drive traffic back to its physical stores.

In every continent except Oceania, Android accounts for a greater share of smartphone web traffic than iOS.

The peer-to-peer payments firm kiboshed its global public feed and made its app more user-friendly—helping it become more attractive and push traffic to newer products, like Venmo Card.

Improved foot traffic shows that good malls still draw a crowd: While they may not have the trajectory of ecommerce, traditional retail is recovering, even amid ongoing delta variant concerns.

Although mobile video ad spending and viewer numbers are surging, most streaming still happens through TVs. Mobile video consumption and ad spending figures are heavily influenced by out-stream ads that appear within users’ feeds on Facebook, Instagram, Snapchat and Twitter. YouTube also gets much of its traffic from mobile.

Even platforms that get much of their traffic from mobile can benefit

When retailer Cynthia Rowley saw that mobile comprised roughly 72% of its traffic, the company decided to launch a text message channel, giving consumers another communication channel beyond email.

The news: AT&T is enlisting Microsoft to run its next-generation mobile network, per Bloomberg. This is a major move in the race by cloud companies to lock down large carriers and develop their 5G infrastructure. Cloud implementation of 5G can facilitate traffic from billions of connected devices with 10x less latency, 100x faster speed, and 1,000x more capacity than non-5G cloud networks.

Processes like monitoring data to make sure volume estimates and actual traffic align, enforcing app-ads.txt requirements, and using internal and third-party invalid traffic detection technology make a big difference. The impact on our buyers from any of the recent ad fraud schemes has been nearly non-existent.