Traffic on ecommerce websites and apps is ground zero for establishing a retail media network.

As Americans start planning their safe return to the office, Banana Republic is shifting its marketing messaging to existing and new consumers. Watch Industry Voices, with Jen Mullen, vice president and head of stores at Banana Republic, to learn how the retailer is using mobile couponing and social campaigns to drive traffic back to its physical stores.

Although mobile video ad spending and viewer numbers are surging, most streaming still happens through TVs. Mobile video consumption and ad spending figures are heavily influenced by out-stream ads that appear within users’ feeds on Facebook, Instagram, Snapchat and Twitter. YouTube also gets much of its traffic from mobile.

Telegram's share of mobile internet traffic increased to 63% in the first two weeks of March from 48% in the first two weeks of February, per Megafon data. WhatsApp's market share has plummeted from 48% to 32% as prosecutors sought to label its parent Meta as an “extremist organization.” It’s not the first time Telegram has grown because of missteps by WhatsApp.

Resumption of pre-pandemic shopping rituals like door-busting at big box retailers and fashion-finding at the malls will generate strong foot traffic. Mobile traffic will also spike on Black Friday as consumers prepare for in-store shopping trips and engage in showrooming while there. We expect online sales to increase 15.8% to $10.42 billion, assuming the No. 2 spending day position for the season.

In every continent except Oceania, Android accounts for a greater share of smartphone web traffic than iOS.

The peer-to-peer payments firm kiboshed its global public feed and made its app more user-friendly—helping it become more attractive and push traffic to newer products, like Venmo Card.

Resumption of pre-pandemic shopping rituals like door-busting at big-box retailers and fashion-finding at malls will generate strong foot traffic. Mobile traffic will also spike on Black Friday as consumers prepare for in-store shopping trips and engage in showrooming while there. We expect online sales to increase 15.8% to $10.42 billion, assuming the No. 2 spending day position for the season.