This report explores the impact the pandemic has had on our latest regional estimates and trends for total media, traditional media, digital, and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

This report explores the pandemic’s impact on total retail, ecommerce, and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, and Mexico. It also examines key drivers fueling regional market movements in 2021 and beyond.

China is a true mobile-first country. China nearly skipped over laptops and credit cards altogether, going directly to smartphones and mobile payments. In the US, social and ecommerce platforms were originally built for PCs, and most digital transactions are paid for via payment cards.

Avocados from Mexico incentivizes users to upload receipts of purchases made in brick-and-mortar locations and uses optical character recognition technology on its Avocado Nation website to identify what else is in consumers’ carts. This gives the organization insight into what content and recipes should be displayed to users. Focusing on loyalty programs.

China’s wallets have gone mobile

For the first time, we have published our TikTok user forecast for Mexico, one of the hardest-hit countries by the pandemic. As people there stayed home more in 2020, many turned to the internet for entertainment, and the number of monthly TikTok users surged 222.5% year over year, according to our estimates.