As the US begins to emerge from the pandemic, people are re-entering the world with new habits, including new mobile behaviors. This year, the time US adults spend on mobile devices will continue to grow, albeit at a slower rate than last year. Nearly a third of their daily time spent with media will be on mobile.

Average daily time spent with media shot past the 10-hour mark last year, pushing media consumption to new levels in Canada.

In India, mobile time also far exceeds desktop/laptop time, but adults there spend much more time with TV than do adults in China. Therefore, total media time in India is not as skewed toward mobile as it is in China. Smartphones account for the vast majority of the mobile minutes described above.

Digital time spent: Includes all activities on desktop/laptop, mobile, and other nonmobile devices, such as streaming video through over-the-top services, regardless of whether the devices are internet-connected. Internet time spent: Includes all internet activities on desktop/laptop, mobile, and other nonmobile devices.

Flurry says its analytics tool is installed in more than 1 million mobile applications and says it has tracked daily opt-in rates through data from 2.5 million daily active mobile users. For more on this topic, see our article “New data suggests iOS users are opting in to tracking much less than previously expected.”. No. 4: TikTok Will Make Serious Inroads Against Facebook and Instagram.

The app has done ad deals with marketers including NYX Professional Makeup, e.l.f., PepsiCo, and Boost Mobile. These initial deals are typically partnerships or branded experiences, not just an ad buy. For example, PepsiCo used Triller to help engage a younger audience to vote, Lu said.

China’s lead in this category derives from a long history of being a mobile-first society, as huge swaths of the population skipped the PC era and joined the internet age via mobile devices. As China adds more internet users and smartphone users year after year, its user and time spent figures will rise more quickly than anywhere else.

By 2026, 88% of mobile subscriptions in North America will be 5G, according to the November 2020 “Ericsson Mobility Report.” In both Western Europe and Northeast Asia, about two-thirds of mobile subscriptions will be for 5G networks by that year. The number of subscriptions, however, do not tell the full story.

The pandemic accelerated mobile trends by years, and these changes should stick even as the pandemic wanes. Many people were forced to use apps for food delivery, finance, fitness, and shopping, and they’ve become accustomed to these new behaviors. Even app categories that were hurt during the pandemic, such as travel or dating apps, have been resilient. People have acclimated to new forms of mobile shopping and activities, and they’ll be more willing to try mobile interfaces for other activities going forward.

Although feature phones still play a role in India’s time spent with mobile figures—17 minutes per day among users—and desktop/laptop time carves out a bit of the overall internet time spent category (18 minutes per day per user), the vast majority of the mobile and internet figures come from smartphones.

This adaptation to the new normal didn’t leave mobile audio listening entirely unaffected, though. Mobile Audio Listeners. Theme: Growth. With commuting off the menu for much of 2020, the mobile portion of audio listeners didn’t see the biggest pandemic bump—23.2 million mobile audio listeners last year was just 0.3 million above our February 2020 forecast.

Time spent on mobile devices drove the growth in 2020, with the adult population spending nearly an hour a day (59 minutes) on social platforms via mobile. Smartphones accounted for nearly all mobile social networking time (51 minutes), a 21.2% YoY increase. Mobile-only platforms like Snapchat and TikTok drove this unprecedented growth in mobile social networking time.