As the US begins to emerge from the pandemic, people are re-entering the world with new habits, including new mobile behaviors. This year, the time US adults spend on mobile devices will continue to grow, albeit at a slower rate than last year. Nearly a third of their daily time spent with media will be on mobile.

Average daily time spent with media shot past the 10-hour mark last year, pushing media consumption to new levels in Canada.

Consumers are frustrated by intrusive or invasive ad experiences, and they’re concerned about how advertisers use their data. Here’s how consumers perceive their ad experiences across media channels, how they avoid ads, and how brands, advertisers, and publishers are responding.

In India, mobile time also far exceeds desktop/laptop time, but adults there spend much more time with TV than do adults in China. Therefore, total media time in India is not as skewed toward mobile as it is in China. Smartphones account for the vast majority of the mobile minutes described above.

Increased familiarity with payment options like mobile wallets could make customers even more willing to test other new platforms, particularly if they offer even less contact than a phone.

Digital time spent: Includes all activities on desktop/laptop, mobile, and other nonmobile devices, such as streaming video through over-the-top services, regardless of whether the devices are internet-connected. Internet time spent: Includes all internet activities on desktop/laptop, mobile, and other nonmobile devices.

Around the world, mobile is the No. 1 device for watching YouTube, capturing 63% of the platform’s video views in Q2 2021.

In North America, TV is the dominant screen for viewing OTT video content, accounting for 82% of time spent on the activity in Q2 2021.

More on this: The gap between mobile and console games is closing. Mobile games made up 40% of total revenues in 2020, while console games made up 44%. Games streaming, an emerging space in the market, only made up about 2% of total revenues but still saw significant growth. Streaming revenue grew 16.5%, rising from £341 million ($388.8 million) to £397 million ($452.7 million).

How Olympic viewers streamed the opening ceremony

Flurry says its analytics tool is installed in more than 1 million mobile applications and says it has tracked daily opt-in rates through data from 2.5 million daily active mobile users. For more on this topic, see our article “New data suggests iOS users are opting in to tracking much less than previously expected.”. No. 4: TikTok Will Make Serious Inroads Against Facebook and Instagram.