APR 30, 2021
As Americans start planning their safe return to the office, Banana Republic is shifting its marketing messaging to existing and new consumers. Watch Industry Voices, with Jen Mullen, vice president and head of stores at Banana Republic, to learn how the retailer is using mobile couponing and social campaigns to drive traffic back to its physical stores.
JUN 28, 2021
As of last week, iOS 14.5+ adoption could be as high as 70%, per more recent estimates by mobile attribution firm Branch cited by Digiday. According to AppsFlyer, global adoption of iOS 14.5+ was only 16% by the week of May 25, but it rose to 45% by the week of June 7. And so far, more than three-quarters of those who have installed iOS 14.5 or above have chosen not to share their data.
JUL 22, 2021
The peer-to-peer payments firm kiboshed its global public feed and made its app more user-friendly—helping it become more attractive and push traffic to newer products, like Venmo Card.
MAR 18, 2021
5G technology is poised to transform how media, entertainment, and marketing are produced, distributed, and consumed. This report discusses five ways that next-generation wireless networks could propel industry growth.
JUN 6, 2021
eMarketer was pleased to moderate a Tech-Talk Webinar featuring AppsFlyer’s Brenda Chen, director of solutions architecture, and Royal Bank of Canada (RBC) Ventures’ Michael McCue, head of performance marketing. They discussed the solutions RBC Ventures put in place prior to iOS privacy updates, the results they’re seeing, and how their strategy is now evolving.
FEB 11, 2021
SMS marketing has long remained under the radar. But several tailwinds will make sending text messages to customers a common practice in 2021.
MAY 21, 2021
On today's episode, we discuss how Facebook is handling Apple's iOS14.5 update, its new 'Neighborhoods' feature, whether people will want to listen to podcasts on the blue app, organic marketing losing its shine on the larger social media platforms, what the Facebook Oversight Board's landmark ruling means, a balancing miracle, and more. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson, senior analyst Sara M. Watson, and analyst at Insider Intelligence Blake Droesch.
JUN 25, 2021
On today's episode, we discuss Apple's upcoming iOS 15 privacy measures, what we make of Spotify's new Clubhouse competitor Greenroom, whether new social network IRL can take on Facebook groups, if we can expect a new data privacy agency, how much people are getting out, American's favorite time of the year, and more. Tune in to the discussion with eMarketer senior analysts Audrey Schomer and Sara M. Watson and analyst at Insider Intelligence Blake Droesch.
MAR 18, 2021
Multiaccess edge computing (MEC, formerly “mobile edge computing”): This shifts some data processing away from the centralized cloud and to local computing situated as close as possible to an end user, for example at a base station or other local node.
JUN 29, 2021
Shifting consumer attitudes and new regulations have raised the stakes on personal data protection. Today, privacy is more than a compliance concern—it’s a key opportunity for differentiation. This is particularly true for emerging tech platforms and applications that rely on users’ trust to grow.
JUL 30, 2021
The UK-based neobank now offers app support for people making cross-border transfers between the countries. Its US division CEO spoke to Insider Intelligence about the feature and Revolut’s plans for a US-focused marketing push and expansion into Latin America.
MAR 1, 2021
AUG 3, 2021
On today's episode, we discuss Facebook's Q2 performance, whether Apple's iOS update has affected ad revenues, and what Facebook means exactly when it talks about its (and everybody else's) “metaverse” future. We then talk about the impact of Facebook Pay expanding to online retailers, whether Instagram Reels could come to Facebook's homepage, and some new privacy features for kids on Instagram. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.
MAY 14, 2021
On today's episode, we discuss whether augmented reality is the future of marketing, how Clubhouse launching on Android can help the social audio platform grow its user base, how much the pandemic changed boomers' online behavior, whether "buy now, pay later" can move beyond retail, how to help people find something to watch on Netflix, how to swim up in the sky, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Daniel Keyes, and principal analyst at Insider Intelligence Jeremy Goldman.
MAY 13, 2021
How TikTok shopping would change the app: TikTok is testing a shopping tab, which would make ecommerce more prominent on the app, strengthen its performance marketing options, and maybe get marketers to stop seeing it as just an experimental platform.
MAY 25, 2021
APR 23, 2021
Should free apps cost users their privacy?
APR 15, 2021
And with kids’ mobile screen time rising sharply during the pandemic, there’s been even more cause for concern. Gaming in particular has been the No. 2 most popular mobile activity of US kids ages 8 and younger for four years, well before the suit was filed—in 2017, 70% of parents reported their child played mobile games, per a study by Common Sense Media.
APR 14, 2021
Neustar Fabrick™ is a next generation customer identity platform that powers identity management, cross-channel planning, marketing activation, audience syndication, and analytics in a post-device ID world.
APR 9, 2021
With mobile wallet use on the rise, the bandwidth and latency advantages of 5G networks can help speed up the payment process, whether it’s via a contactless or proximity payment method.
MAR 21, 2021
Against a backdrop of turmoil in 2020, the retail industry overall is set for growth in 2021. With digital transformation efforts accelerating under urgent conditions, investments in digital infrastructure should grow this year. And as 5G networks are finally starting to take off, the technology could bring about positive changes for retail in the near and long terms.
MAR 15, 2021
Shorts don’t carry paid ads yet, and we think that YouTube may need to launch a new format that’s more mobile-friendly and similar to TikTok’s ads. Like Snapchat Spotlight, there are no direct commerce opportunities in Shorts yet. In fact, YouTube only recently launched its first foray into social commerce.
MAR 30, 2021
MAR 25, 2021
MAR 25, 2021