Brands should react by optimizing content and user experience for a voice-first journey. NLP will continue to improve. As improvements are made to AI language models—like Google’s BERT or OpenAI’s GPT-3—voice assistants will feel more human, and users will be able to have more complex interactions with them.

But ... an After Agents survey commissioned by Snapchat and Publicis Media among 4,000 consumers ages 13 to 49 in the US, UK, France, and Saudi Arabia found that 57% of respondents will increase AR usage post-pandemic.

We expect behaviors like click-and-collect usage will continue to grow, reaching $140.96 billion in sales by 2024. Retailers will continue to connect with consumers across the shopping journey: Social commerce sales will be up 35.8% to $36.62 billion this year, and about one in four digital buyers will use a buy now, pay later (BNPL) service.

UK adult Instagram users spent about 29 minutes on the app per day in 2020, a YoY increase of 7.3%. In 2021, UK users will spend exactly 1 minute more on Instagram than they did last year, at 30 minutes daily. Facebook does not publicly report Instagram user figures. Our updated forecast for monthly Instagram users worldwide will be available in April. Product Updates.

China accounts for the vast majority of current 5G users: Around 80% of the world’s 220 million 5G users live in China, according to Ericsson. Even so, networks in South Korea have the best average performance, and the fastest current network is Verizon’s Ultra Wideband in the US. 5G will create opportunities for big advances in:.

That’s true among mobile internet users, too. In Western Europe, nearly 39% of mobile internet users will use Snapchat regularly in 2022; in Central and Eastern Europe, just 16.8% will do so. Snapchat is a particularly good choice for marketers in most of the Nordics, as penetration is higher there than anywhere else in Europe.

The number of mobile messaging app users worldwide will rise by 6.1% in 2021, and new business features facilitate brand-consumer interactions.

This report presents our inaugural forecast on US mobile network users. It focuses on 5G subscriptions, connections, and users, and profiles the major mobile telecom providers.

Messaging app usage is close to ubiquitous among mobile internet users in every country we track, except the US. In 10 of the countries we track, over 90% of mobile internet users use messaging apps. In another 12 countries, monthly usage averages around 75% or more.

While the pandemic was the main reason for the increase, user numbers were also impacted by several new entrants, including Disney+ and Apple TV+. This year, the number of OTT users will grow by 4.1%. Streaming services also saw users spending more during the pandemic, with 42% of adults in Canada saying they had done so, according to Statistics Canada polling in September 2020.