Four years from now, eMarketer estimates that mcommerce will account for over 10.4% of all retail sales in the US. To take advantage of that growth, retailers will need to double down on their efforts to find and serve a mobile audience.
This report explores the pandemic’s impact on total retail, ecommerce, and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, and Mexico. It also examines key drivers fueling regional market movements in 2021 and beyond.
In Latin America, mobile commerce saw increased time spent as government-mandated lockdowns forced consumers indoors: Double-digit gains will continue through the end of the forecast period in 2025.
Mobile commerce is the fastest-growing ecommerce channel. We expect it to increase 18.8% to $97.15 billion during the holiday season, with most of that activity flowing through apps. Mobile apps drive retailers’ mindshare. Mobile apps are ever-present brand logos on users’ smartphone homescreens, which the average person unlocks dozens of times a day.
On today's episode, we discuss what exactly happened to the amount of time people spent on mobile over the last few years, what will happen to it going forward, whether the calming of the pandemic has a direct correlation with reduced mobile screen time, and which mobile activities folks will keep doing into the future. We then talk about why Apple's not slowing down, a bill that aims to impose new rules on app stores, and some new mobile shopping behavior research. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.