This report explores the pandemic’s impact on total retail, ecommerce, and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, and Mexico. It also examines key drivers fueling regional market movements in 2021 and beyond.

Four years from now, eMarketer estimates that mcommerce will account for over 10.4% of all retail sales in the US. To take advantage of that growth, retailers will need to double down on their efforts to find and serve a mobile audience.

In 2021, smartphone mcommerce will generate $295.41 billion in US sales, equaling 82.2% of total retail mcommerce sales.