The super app model is moving to the West and will upend how consumers interact with financial services. Banks must start preparing now to make the changing tide work to their advantage.

Food and grocery delivery has spiked during the pandemic. Apps like SkipTheDishes, Uber Eats, and Instacart have gained new users who turned to delivery out of necessity. For marketers, these apps present a new opportunity to reach consumers with ad products rich in intent and location data.

The average number of smartphone apps used in the US will decrease over the next few years, following a pandemic-driven bump in 2020 that did not change the overall trend. This year, users will access an average of 20.4 apps each month, a figure that will drop to 19.7 in 2026.

Musk says he’d consider turning Twitter into a super app with a strong payments focus and pointed to WeChat as a “good model.”

TikTok’s hold on the social media industry is impossible to ignore: The video app and other visually oriented platforms thrive with key demographics.

Dating apps Bumble and Hinge attracted more downloads worldwide in 2021 than the previous two years. Meanwhile, Tinder outpaced them both by at least 54 million downloads—albeit 8 million fewer downloads than its lead in 2020.

Uber will call you a cab: Driver shortages and rising ride prices drive Uber to embrace the cab industry. The shift into localized services could accelerate Uber’s transformation into a super app.

Spotify could break away from Google and Apple’s payment duopoly: Google’s alternative payments pilot program might only serve higher-profile apps, leaving smaller developers in the lurch.

The number of mobile apps for health condition management is rising. This report examines how smartphone apps can help users control diseases and what gaps need to be filled before more consumers, providers, and payers get on board.