Today’s smartphone users can choose from millions of mobile applications. But with so many apps available, user acquisition can be challenging for app developers, and analytics-based engagement and retention strategies are critical.

Economically, meanwhile, the government’s Coronavirus Job Retention Scheme has helped furloughed employees remain financially solvent. Those whose employers opt into the scheme receive 70% of their wages from the government and another 10% from their employer, for a maximum of £2,500.00 ($3,191.86) per month.

The raise brings the app to a $5.3 billion valuation—here’s why investors flocked to its Series C round, giving it a significant boost to expand aggressively across Europe.”

In 2021, the number of new smartphone banking users in Canada will plummet to a third of the previous year’s level, considerably increasing competition among financial institutions (FIs), including TD Canada. As the battle for new mobile users heats up, the features of FIs’ mobile banking apps will be crucial: This report identifies which key growth opportunities TD might focus on to gain and retain customers.

A greater percentage of our efforts got shifted back toward retention as part of that.

Launching a new app can be a challenge for many brands. Getting consumers to download and use it continuously can be just as tough.

Facebook Dating launched in the US last week, giving users ages 18 and older access to typical dating app features like specialized profiles and matchmaking algorithms. Though the dating app space is crowded, Facebook has an opportunity to set itself apart by simplifying what's arguably the most vexing aspect of online dating: setting up a profile.

Worldwide, shopping app downloads grew to 5.70 billion in 2018, up 9.3% over 2017, according to exclusive data from app analytics platform Apptopia. Google Play saw a 13.3% year-over-year increase in downloads to 3.30 billion, while Apple iOS saw gains of 4.2% to 2.40 billion.

Recent examples include Starling, which has its MarketPlace as a possible retention product, and NatWest, which recently unveiled SMB offerings including an incubator program and a rewards app from its Tyl unit.

Why it’s worth watching: Rather than broadening Venmo’s features, Cash Back to Crypto weaves together existing services to boost customer engagement and retention. Its growing suite of banking services is making Venmo look more and more like a neobank—even though it eschews that title—and is transforming Venmo into a super app that customers can use to manage their entire financial lives.

Virgin Money boosts UK SMB lending experience with partnership: The UK bank’s latest fintech team-up demonstrates a focus on pivoting to post-pandemic customer retention.