Today’s smartphone users can choose from millions of mobile applications. But with so many apps available, user acquisition can be challenging for app developers, and analytics-based engagement and retention strategies are critical.

Economically, meanwhile, the government’s Coronavirus Job Retention Scheme has helped furloughed employees remain financially solvent. Those whose employers opt into the scheme receive 70% of their wages from the government and another 10% from their employer, for a maximum of £2,500.00 ($3,191.86) per month.

A greater percentage of our efforts got shifted back toward retention as part of that.

Launching a new app can be a challenge for many brands. Getting consumers to download and use it continuously can be just as tough.

In 2021, the number of new smartphone banking users in Canada will plummet to a third of the previous year’s level, considerably increasing competition among financial institutions (FIs), including TD Canada. As the battle for new mobile users heats up, the features of FIs’ mobile banking apps will be crucial: This report identifies which key growth opportunities TD might focus on to gain and retain customers.

The big picture: “Loyalty programs increase retention and customer spend, and capture valuable marketing data,” said Patty Soltis, eMarketer principal analyst at Insider Intelligence. “They also create a community for the customer, and that builds advocacy for the brand.”.

The raise brings the app to a $5.3 billion valuation—here’s why investors flocked to its Series C round, giving it a significant boost to expand aggressively across Europe.”

Inside the app. MoneyLion already operates a blog called MoneyLife, where it uploads articles and videos educating users on financial concepts like credit, investing, and crypto. It will now use Malka’s expertise to create more evergreen and engaging content to drive user retention.

In 2021, the number of new mobile banking users in Canada will plummet to a third of the previous year’s level, considerably increasing competition among financial institutions (FIs), including the Bank of Montreal (BMO). As the battle for new mobile users heats up, the features of FIs’ mobile banking apps will be crucial: This report identifies which key growth opportunities BMO might focus on to gain and retain customers.