Meta uses fitness data to tap into Apple’s ecosystem: Bringing the metaverse’s fitness stats into Apple Health via Oculus headsets helps Apple users close their activity rings and gives Meta synergy with a larger user ecosystem.

The pandemic accelerated mobile trends by years, and these changes should stick even as the pandemic wanes. Many people were forced to use apps for food delivery, finance, fitness, and shopping, and they’ve become accustomed to these new behaviors. Even app categories that were hurt during the pandemic, such as travel or dating apps, have been resilient. People have acclimated to new forms of mobile shopping and activities, and they’ll be more willing to try mobile interfaces for other activities going forward.

About two-thirds of US consumers want to integrate at least two of their digital activities, according to PYMNTS. Western users also seem receptive toward a bundled experience.

Meanwhile, 91% of gaming apps show users a prompt about opting into ATT, compared with 80% among all app categories, per AppsFlyer. The opt-in rate for gaming apps is still minimal compared with what mobile advertisers were once able to access, leading some to shift their spending. Prior to iOS 14.5, Apple led Android in terms of in-app advertising (IAA) revenues.

App usage is strong, but advertisers need to rethink their strategies, thanks to ad tracking and measurement changes.

As the crypto exchange reportedly mulls a takeover bid for the trading app, we look at the pros and cons of the rumored acquisition.

A stepping stone: In the announcement, CEO Mark Zuckerberg attested that users can make and enjoy these types of experiences in 2D—even within Facebook’s app or on a desktop. That’s a signal that the company acknowledges that not every internet user wants to dive into the deep end of the metaverse.