Spurred by changes in mobile advertising, developers will integrate more commerce features into apps in 2022. They’ll add more AR, visual search capabilities, QR codes, and carbon footprint metrics to attract and keep users.
According to AppsFlyer, global adoption of iOS 14.5+ was only 16% by the week of May 25, but it rose to 45% by the week of June 7. And so far, more than three-quarters of those who have installed iOS 14.5 or above have chosen not to share their data.
Worldwide ad spend soars: Total media ad spending will grow faster than anticipated this year, spurred by strong growth in digital and the rapid economic recoveries seen in countries with vaccine access.