JAN 30, 2020
JUL 7, 2020
In September 2019 Bank of America polling among millennial parents (ages 24 to 41), 47% of mothers and 33% of fathers said they would rather stay home full-time but couldn’t afford to do so. Likewise, March-April 2019 polling by Motherly among millennial mothers (ages 23 to 38) found 75% saying financial need was their main reason for continuing to work.
MAR 6, 2020
If retailers and subscription brands are looking to increase revenue streams from these services, they should look no further than millennials. On average, millennials are willing to shell out the most dough for these products at $52 per month. Additionally, other services like white glove options are raising the retail bar.
NOV 1, 2019
DEC 18, 2019
FEB 5, 2020
The average age of mothers having their first child was 29.2 in Canada in 2016, the most recent year for which census data is available. Mothers’ average age at childbirth, which factors all births, was 30.8 years. Assigning personas like moms to the millennial demographic has provided an effective form of sub-segmentation that leads to campaigns with more precise targeting and a more contextual tone.
MAY 30, 2019
You can't deny that a certain demographic—millennial and Gen X mothers—are all on Pinterest and using it for creative inspiration.”. Our forecast for social network users in Canada includes estimates for Facebook, Instagram, Twitter and Snapchat. Overall, there are 22.1 million social network users in the country, which equates to 59.4% of the population, including all ages.
FEB 25, 2020
Marketers must look past some familiar stereotypes of millennial life—about their digital usage, shopping behavior, finances and attitudes toward homeownership—to grasp the realities of how this cohort has evolved.
MAR 17, 2019
Millennial parents in particular are using digital tools to navigate the world of retail
MAR 26, 2019
That is especially true of millennials. In NRF polling conducted in January and February 2018, 78% of millennial parents said they use their phones to research products, vs. 58% of other parents.
NOV 16, 2020
And while the phrases “Hey Siri, call Mom,” “Hey Google, what’s the weather?” and “Alexa, play new music” were already uttered daily by millions of people before the pandemic, this behavior has now increased.
OCT 17, 2019
“A simple Sudoku game, for example, can reach a classic business traveler. … And the same counts for any other kind of audience, whether it's the mom or the school kids. And the good thing about [the gaming vertical] is the huge reach, and it's affordable.”. Game Publishers Look to Ads for New Revenues.
AUG 21, 2019
This difficulty is not confined to mom-and-pop operations, according to a November 2018 report by the SLEI, the New York Fed and Interise. Even among “scaled” Hispanic-owned businesses (i.e., those with at least $1 million in annual revenues), 35% reported having credit availability issues.
JUN 5, 2019
Proportions for all major gender and demographic segments except those ages 55 and older increased over this period, especially among females (up 10 percentage points to 36%) and millennials ages 18 to 34 (up 9 percentage points to 42%). The exact drivers of these rapid gains aren’t immediately clear.