Geography

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Middle East & Africa (19)
North America (19)
Worldwide (35)

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Demographics

35 Results
Type:
Report
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    Publication Date: 2/12/2018
    Topics: Mobile Payments
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; Netherlands; North America; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States; Western Europe; Central & Eastern Europe
    Context: This report analyzes eMarketer’s first-ever forecast for global proximity mobile payment users, including breakouts by region and country.
    Publication Date: 8/1/2017
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; Hong Kong; India; Indonesia; Italy; Japan; Latin America; Malaysia; Mexico; Netherlands; New Zealand; North America; Norway; Philippines; Russia; Singapore; South Korea; Spain; Sweden; Taiwan; Thailand; United Kingdom; United States; Vietnam; Western Europe; Central & Eastern Europe
    Industries: Digital Travel
    Context: eMarketer estimates worldwide digital travel sales will grow by 11.7% in 2017 to $612.91 billion. Asia-Pacific will become the world’s largest digital travel market in terms of sales, surpassing North America for the first time.
    Publication Date: 7/13/2017
    Topics: Mcommerce; Digital Shoppers & Buyers; Payment Methods; Retail Ecommerce Sales
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Malaysia; Mexico; Netherlands; North America; Norway; Poland; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Thailand; United Arab Emirates; United Kingdom; United States; Vietnam
    Context: A country-by-country overview of the top retail ecommerce platforms, popular ecommerce product categories and the most commonly used payment methods in 30 countries.
    Publication Date: 1/19/2017
    Topics: Mcommerce; Digital Shoppers & Buyers; Mobile Payments
    Geographies: Middle East & Africa; Asia-Pacific; Australia; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Egypt; Finland; France; Germany; Worldwide; Hong Kong; India; Ireland; Italy; Japan; Latin America; Mexico; Netherlands; New Zealand; North America; Norway; Peru; Poland; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Switzerland; Taiwan; Thailand; Turkey; United Arab Emirates; United Kingdom; United States; Vietnam; Western Europe; Central & Eastern Europe
    Industries: Retail
    Context: This StatPack provides a visual overview of trends in mobile wallet payment service accessibility and usage in key regions across the globe.
    Publication Date: 11/16/2016
    Topics: Smartphones; Smartphone Users
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Belgium; Brazil; Canada; Chile; China; Colombia; Denmark; Egypt; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Malaysia; Mexico; Netherlands; North America; Norway; Peru; Philippines; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Thailand; United Arab Emirates; United Kingdom; United States; Vietnam
    Context: This report provides an overview of mobile phone usage, including user penetration rates, the leading mobile manufacturers and operating systems, as well as the state of access technology in 35 countries.
    Publication Date: 9/7/2016
    Topics: Search; Search Marketing; Social Media Marketing
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Travel; Automotive; Retail
    Context: For most advertisers, search and social media are separate but highly compatible partners. But recent moves by Facebook and others mean marketers need to consider whether social might be as good as search for some ad objectives.
    Publication Date: 7/28/2016
    Topics: Digital Video; TV; Top Sites; Video-on-Demand (VOD)
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Belgium; Brazil; Canada; China; Denmark; Egypt; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Malaysia; Mexico; Netherlands; North America; Norway; Russia; Saudi Arabia; South Korea; Spain; Sweden; United Arab Emirates; United Kingdom; United States; Vietnam
    Context: This report provides an overview of the leading video platforms, the digital video audience and the usage of subscription video-on-demand (SVOD) platforms in 28 countries.
    Publication Date: 6/2/2016
    Topics: Internet Activities; Internet Users; Mobile Internet; Mobile Users; Smartphone Users; Tablet Users
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Egypt; Finland; France; Germany; Worldwide; Hong Kong; India; Indonesia; Ireland; Italy; Japan; Malaysia; Mexico; Netherlands; New Zealand; Nigeria; Norway; Peru; Philippines; Poland; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Switzerland; Taiwan; Thailand; Turkey; United Arab Emirates; United Kingdom; United States; Vietnam
    Context: In 2016, nearly 47% of the world’s population will use the internet regularly, while one-third will go online via mobile phone. The growing mobile internet user base will drive overall internet adoption, especially in emerging markets.
    Publication Date: 4/18/2016
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; Directory Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Mobile Ad Spending
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Brazil; Canada; Chile; China; Colombia; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; Netherlands; New Zealand; North America; Norway; Peru; Russia; South Korea; Spain; Sweden; Thailand; United Kingdom; United States; Western Europe; Central & Eastern Europe
    Context: Paid media ad spending worldwide will climb to $542.55 billion in 2016. Outlays on digital formats—desktop/laptop, mobile and other internet-connected devices—will make up over one-third of the total, with mobile representing half of that figure.
    Publication Date: 4/6/2016
    Topics: Top Sites; Social Media Users; Mobile Social Media; Social Media Usage
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Egypt; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Ireland; Italy; Japan; Malaysia; Mexico; Netherlands; Norway; Peru; Philippines; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Thailand; Turkey; United Arab Emirates; United Kingdom; United States; Vietnam
    Context: A country-by-country overview of the top social platforms, who is using them and what devices they use to access them.
    Publication Date: 3/1/2016
    Topics: Digital Privacy & Security; Digital Video Advertising; Ad Blocking
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United States
    Context: As more consumers start using ad blockers, the practice is becoming a bigger headache for publishers and video platforms. It’s likely to also become the same for marketers, ad agencies and even those very same consumers.
    Publication Date: 2/23/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Automotive
    Context: Connected devices, sensors, real-time data streams and other internet of things (IoT) components are changing the automotive business, making operations more efficient and helping marketers create higher-value customer experiences.
    Publication Date: 1/19/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Travel
    Context: Connected devices, sensors, real-time data streams and other internet of things (IoT) components are changing the way travel and hospitality does business, making operations more efficient and helping marketers create higher-value customer experiences.
    Publication Date: 12/24/2015
    Topics: Digital Travel Sales
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Digital Travel
    Context: Worldwide digital travel sales will top $533 billion in 2015, up 13.3% from last year. Strong demand in Asia-Pacific, Latin America and the Middle East and Africa will help drive overall worldwide sales growth.
    Publication Date: 12/23/2015
    Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Retail
    Context: Retail products and services purchased on the internet will account for 7.4% of the total retail market worldwide in 2015, or $1.671 trillion. By 2019, retail ecommerce sales will more than double to reach $3.578 trillion, yet it will still account for just a fraction (12.8%) of total retail purchases.
    Publication Date: 12/16/2015
    Topics: Total Media Ad Spending; Digital Ad Spending
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Chile; China; Colombia; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Peru; Russia; South Korea; Spain; Sweden; United Kingdom
    Industries: Healthcare & Pharma; Travel; Media & Entertainment; Financial Services; Automotive; Technology; Retail; Telecom; Consumer Products (CPG); Restaurants & Dining
    Context: Markets around the globe may be more connected than they have ever been before, but they are still governed by their local economies, infrastructure and consumer behaviors. This report looks at ad spending trends in 20 key markets tracked by eMarketer.
    Publication Date: 12/9/2015
    Topics: Digital Advertising; Mobile Advertising; Targeting; Digital Privacy & Security; Multichannel Marketing; Marketing Technology; TV Advertising
    Geographies: Middle East & Africa; Argentina; Australia; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Context: Interest in cracking cross-device targeting is high, but difficulties remain. In 2016, the emphasis will be on building audiences via first-party data and bringing TV into the cross-device mix. Consumer privacy concerns will also be a major concern.
    Publication Date: 11/17/2015
    Topics: Mobile Messaging
    Geographies: Middle East & Africa; Argentina; Australia; Austria; Belgium; Brazil; Canada; China; Colombia; Czech Republic; Denmark; Finland; France; Germany; Worldwide; Greece; Hong Kong; Hungary; India; Indonesia; Israel; Italy; Japan; Kenya; Malaysia; Mexico; Netherlands; New Zealand; Nigeria; Norway; Philippines; Portugal; Russia; Singapore; Slovakia; South Africa; South Korea; Spain; Sweden; Switzerland; Taiwan; Thailand; Turkey; United Kingdom; United States; Vietnam
    Context: eMarketer estimates that 1.40 billion consumers worldwide will use a mobile messaging app in 2015, up 31.6% over last year. The race for revenue is about to heat up, with two global leaders and five monetization models in play.
    Publication Date: 10/28/2015
    Topics: Payment Methods; Retail Ecommerce Sales
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Thailand; United Kingdom; United States; Vietnam
    Context: A look at the global ecommerce landscape reveals that although some US players have seen success overseas, individual markets show a great deal of variety in the platforms that are most in use.
    Publication Date: 2/7/2018
    Topics: Digital Video
    Geographies: Worldwide
    Context: Approximately 2.38 billion people worldwide will watch digital videos in 2018. Among those viewers, 1.87 billion will use a mobile phone to watch video and 1.58 billion will consume video via YouTube.
    Publication Date: 1/29/2018
    Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales; Retail Mcommerce Sales
    Geographies: Worldwide
    Context: eMarketer estimates that retail ecommerce sales totaled $2.304 trillion worldwide in 2017, of which mcommerce accounted for 58.9%. By 2021, mcommerce will represent 72.9% of ecommerce sales.
    Publication Date: 1/8/2018
    Topics: Social Media Users; Mobile Social Media
    Geographies: Worldwide
    Context: Nearly 2.5 billion people worldwide used a social network regularly in 2017. Of these social network users, 62.2% accessed Facebook and 24.0% used Instagram at least once a month.
    Publication Date: 12/1/2017
    Topics: Internet Users; Mobile Internet; Mobile Users; Smartphone Users; Tablet Users
    Geographies: Worldwide
    Context: More than 3.4 billion people worldwide will use the internet regularly this year, with 78.9% gaining access via a mobile phone.
    Publication Date: 10/13/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; Directory Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Mobile Ad Spending
    Geographies: Worldwide
    Context: Paid media ad spending worldwide will grow 7.1% in 2017 to $583.62 billion. Digital formats will account for 39.0% of ad expenditures, of which mobile will make up 62.7%.
    Publication Date: 7/18/2017
    Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales; Retail Mcommerce Sales
    Geographies: Worldwide
    Context: eMarketer estimates retail ecommerce sales will hit $2.290 trillion this year, making up 10.1% of global retails sales. Three out of five internet users worldwide will make at least one digital purchase in 2017.
    Publication Date: 7/12/2017
    Topics: Social Media Users; Mobile Social Media
    Geographies: Worldwide
    Context: Social network users worldwide will total 2.46 billion in 2017. One-third of the global population will log on to a social network regularly this year, and 81.8% will use a mobile device to access these platforms.
    Publication Date: 4/26/2017
    Topics: Internet Users; Mobile Users
    Geographies: Worldwide
    Context: In 2017, there will be 3.47 billion internet users worldwide, of which nearly 79% will use a mobile phone for access at least once a month. Mobile internet usage will continue to drive overall internet adoption, especially in developing markets.
    Publication Date: 4/12/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending
    Geographies: Worldwide
    Context: Paid media ad expenditures worldwide will rise 7.3% to $583.91 billion in 2017. Spending on digital—desktop/laptop, mobile and other internet-connected devices—will represent 38.3% of the total, while mobile will account for 63.3% of digital.
    Publication Date: 1/11/2017
    Topics: Digital Video; Mobile Video
    Geographies: Worldwide
    Context: Globally, nearly 2.15 billion people will view digital video in 2017. This represents nearly 1 billion more viewers than in 2012, and over half of them will be in Asia-Pacific.
    Publication Date: 11/30/2016
    Topics: Social Media Users; Mobile Social Media
    Geographies: Worldwide
    Context: Globally, nearly 2.20 billion people will use a social network regularly in 2016. Of these social network users, approximately 80% will do so from a mobile phone.
    Publication Date: 10/27/2016
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; Directory Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Mobile Ad Spending
    Geographies: Worldwide
    Context: Global advertising spend will rise 7.2% in 2016 to $550.51 billion. More than one-third of all spending will go toward digital formats, including ads on desktop/laptop, mobile and other internet-connected devices.
    Publication Date: 10/11/2016
    Topics: Internet Users; Mobile Users; Smartphone Users; Tablet Users
    Geographies: Worldwide
    Context: More than 3.2 billion people worldwide will use the internet regularly this year, and nearly 2.5 billion will do so from a mobile phone.
    Publication Date: 8/16/2016
    Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales
    Geographies: Worldwide
    Context: eMarketer estimates 1.62 billion people worldwide will make at least one purchase digitally in 2016. Retail ecommerce sales will total $1.915 trillion worldwide this year, making up 8.7% of global retail sales.
    Publication Date: 7/21/2016
    Topics: Digital Travel Sales
    Geographies: Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Context: Digital travel sales will total nearly $565 billion worldwide in 2016. Strong demand from a growing middle class in Asia-Pacific and Latin America will push global sales to more than $817 billion by 2020.
    Publication Date: 6/28/2016
    Topics: Social Media Users; Mobile Social Media
    Geographies: Worldwide
    Context: Social network users worldwide will reach 2.34 billion in 2016. Nearly one-third of the global population will use a social network this year, and over 80% them will utilize a mobile phone to access these platforms.