It’s also a region that has strong growth potential: In the Middle East and Africa, POS financing solutions accounted for 4.8% of all POS transactions last year, according to The 2021 Global Payments Report by Worldpay from FIS.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring AppsFlyer’s Chad Greenleaf, senior vice president, client services, and Barak Witkowski, vice president, product, along with Stash’s Tyler Pennell, vice president, growth. Together they shared valuable lessons learned throughout the iOS 14.5 readiness process, where the industry stands now, and best practices for a privacy-centric future.

Splitit partnered with UAE-based BNPL provider tabby, and Singapore-based fintech Fave launched its BNPL service in Singapore and Malaysia as global appetite for installment lending services increases.

The Middle East and Africa ranks second by this measure, as many consumers there were mobile-first internet users and have long been able to carry out banking and other financial transactions on mobile devices. At the other end of the spectrum, the mcommerce share in North America will be less than half the percentage in Asia-Pacific, at an estimated 38.2%.

In every continent except Oceania, Android accounts for a greater share of smartphone web traffic than iOS.

The Middle East and Africa will post the strongest total media ad spending growth rate of any region, at 20.0%, followed by the US and Canada (17.7%). Asia-Pacific, led by India’s rebound, Indonesia’s 22.2% growth, Vietnam’s 15.0% growth, and China’s 13.6% growth, will post the third-best regional performance, with a 13.7% overall expansion.