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FEB 23, 2021
Consider macro-influencers: Activate’s DiSanto said that influencers with larger followings are sometimes chosen over micro-influencers for livestreams. “You have to do a lot of prep work to make sure that the influencer understands the brand safety guidelines and to invest that one-on-one time for a single piece of content,” he said.
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MAR 5, 2019
Influencer marketing is growing around the world, and a significant amount of activity is migrating to Instagram Stories. However, fraud is also growing, and that threatens the authenticity of influencer marketing.
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JAN 13, 2021
This may convince more brands to embrace micro-influencers, who often generate a better ROI than do macro-influencers, whose audiences are more diffused.
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NOV 18, 2018
Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about Amazon's controversial HQ2 (er, 3) decision. Plus: Juul's move to quit social, and the rise of the nanoinfluencer.
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MAR 24, 2019
A significant number of retailers in North America are now working with influencers as part of their marketing strategy. According to polling by Retail TouchPoints for referral marketing platform Extole, 31% of retailers said they have worked with brand advocates to become influencers, 30% used microinfluencers and 28% used paid celebrity influencers.
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MAR 18, 2019
In the latest episode of "Behind the Numbers," eMarketer principal analyst Debra Aho Williamson discusses how marketers are using influencer marketing successfully and getting past some of the issues holding the tactic back.
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MAR 2, 2020
Nearly two-thirds (64.7%) of the microinfluencers surveyed by SocialPubli used reach to measure the success of their work with a brand, but one-quarter (25.1%) said they preferred conversion rate.
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AUG 24, 2020
In a February 2019 survey by influencer marketplace Activate, for example, 64.2% of US influencer marketers said they worked very often with microinfluencers (defined as having 5,000 to 100,000 followers) and 25.7% said the same for nano-influencers (less than 5,000 followers).
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OCT 8, 2020
Most of the influencers were micro-influencers with an average of roughly 35,000 Instagram followers. Nearly six in 10 participants were US-based women. Direct Messaging. In late September, Facebook announced that it was integrating Instagram’s direct messaging service with Messenger for users who opt in to the new feature.
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JAN 10, 2019
That’s because we’ll see a shift in attention away from influencers with millions of followers toward nano-influencers with just thousands. The idea of working with people who have smaller followings isn’t new (there’s already the concept of microinfluencers, people with followings in the tens of thousands).
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AUG 13, 2019
“We're starting as marketers to learn that influencers are content,” said Brooke Robinson, managing partner at Peersway Nano Influencer Marketing. “We know now when they post something organically less than 10% are seeing the content organically, the rest are the result of paid media support.
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MAY 30, 2019
“Instagram has seen huge growth, but Pinterest will be the next big platform,” said Brooke Robinson, managing partner at Peersway Nano Influencer Marketing. “Pinterest Canada launched their head office in Toronto, and they're going to start working with agencies and brands.
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APR 30, 2020
Influencers also see strong potential for brand collaborations on Instagram Stories; it was the top choice for the microinfluencers in North America, South America and Europe who were surveyed by SocialPubli in September 2019. Few marketers want to use influencers for branded Facebook Stories, Schotland said.
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JUL 16, 2019
Many marketers have shown significant interest in Instagram Stories and are focusing on working with microinfluencers, who have smaller but dedicated followings. According to an August 2018 Econsultancy survey, 56% of US and UK marketers work with microinfluencers because they are more cost-effective than working with top-tier talent.