This report explores the pandemic’s impact on total retail, ecommerce, and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, and Mexico. It also examines key drivers fueling regional market movements in 2021 and beyond.

Our exclusive analysis of 12 companies unpacks key trends in Latin America retail ecommerce, providing retail professionals with a better understanding of the current landscape and insight into what these trends mean for the industry at large in 2022.

Retail media advertising sits at the intersection of two major digital disruptions unfolding in Latin America: the meteoric rise of ecommerce and reallocation of ad dollars toward digital formats. While still nascent, retail media will play a larger part of brands’ marketing strategies in 2022.

Search’s share of total media ad spending will be highest in more established retail ecommerce markets like Argentina and Brazil. But as ecommerce matures in smaller yet equally lucrative markets like Chile, Colombia, and Peru, search will take on an increasing share of each country’s ad spending pie by the end of our forecast period. What Do These Forecasts Mean for Advertisers in Latin America?

For example, in November 2021, Western Union unveiled its shopping platform WU Shop in Germany and Austria (with additional rollouts planned), helping to advance its digital business. Last year, MoneyGram launched “MoneyGram as a Service,” its payment as a service product, which could generate more volume and overall revenues for the company.