Meta, the company formerly known as Facebook, owns the top four mobile apps worldwide, with WhatsApp, Facebook Messenger, Facebook, and Instagram seeing the most cumulative downloads between Q1 2014 and Q3 2021.
For the first time, in 2021, Instagram will pull in more US ad revenues ($26.46 billion) than the core Facebook platform, its ad marketplace, and Messenger combined ($23.84 billion).
Two years in, Meta’s latest ecommerce effort fails to resonate: Retailers are frustrated by the lack of basic elements, such as the ability to display products in multiple colors.