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| MAY 24, 2022
Meta touts commercial possibilities of messaging: New WhatsApp API and business messaging features offer ways to diversify revenue as ad segment comes under pressure.
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| MAR 31, 2022
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| FEB 2, 2022
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| FEB 2, 2022
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| JUN 1, 2021
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| JUN 1, 2021
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| MAR 29, 2021
After the coronavirus pandemic forced issuers to adapt rewards, enhance forbearance, and build out digital tools to cope with a volume hit in 2020, they’re looking to reimagine their offerings in the future to add new customers and regain primary card status.
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| APR 14, 2022
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| APR 5, 2022
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| APR 4, 2022
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| MAR 31, 2022
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| MAR 22, 2022
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| MAR 22, 2022
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| OCT 21, 2020
Our new forecast for global mobile messaging app users shows that the pandemic has accelerated adoption of OTT messaging services, though not in every country nor to the same degree for every app.
Forecasts
| OCT 1, 2020
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| JAN 31, 2022
Article
| APR 19, 2022
Other private messaging services, including iMessage and Signal, have made noticeable inroads into WhatsApp’s dominance in a number of markets. Communities is also meant to lean into the trend of internet users seeking more private communities apart from more open networks such as Instagram, Twitter, and others.
Video
| AUG 2, 2021
A possible World Series win right before the holidays kick off means the Boston Red Sox’s marketing team must be nimble and ready to pivot that enthusiasm into its holiday messaging. Watch Industry Voices: Holiday Preparedness with Red Sox CMO Adam Grossman to hear how the team plans out its marketing and engages fans throughout the year whether it's online or at Fenway Park.
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| JAN 26, 2022
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| JUL 26, 2021
During its 16 months in port, Norwegian Cruise Line took a bold approach to its messaging by acknowledging consumers' need to “break free.” Watch Industry Voices: Holiday Preparedness with Norwegian’s Isis Ruiz, senior vice president and CMO, to hear how the cruise line maintained marketing momentum last holiday season and what it has prepared for this year.
Report
| OCT 21, 2021
Social networking and messaging, by contrast, were embraced by all demographics. In H1 2021, 89.0% of internet users said they’d used at least one of 37 named social platforms in the prior month, and 94.1% had used a messaging service. Perhaps predictably, those ages 16 to 24 were the star performers, posting the highest usage of both social networks and messaging.
Article
| APR 25, 2022
Microsoft Teams added stronger virtual visit tech, EHR integration, secure messaging, and care coordination capabilities to Teladoc’s virtual care solution. To add, Northwell’s partnership could help it step into the growing D2C healthcare market.
Article
| MAR 23, 2022
Founded by Durov, a Russian, in 2013, the messaging service has long been a popular news platform in Russia. The platform, which surpassed 1 billion users last fall, has traditionally taken a hands-off attitude to content on its app. That has endeared it to right-wing users who contend that their views are suppressed on other social platforms.
Article
| MAY 11, 2022
The company’s omnichannel presence could cushion it from a sales slump, though. 80% of consumers prefer to use digital channels (like online messaging and virtual appointments) when communicating with their healthcare providers at least some of the time. 44% prefer it a majority of the time, per Redpoint Global’s December 2021 research.
Report
| JUN 2, 2021
For context, this figure was only 20 minutes in 2015, so messaging users are spending much more time in these apps. Analyst Take. The pandemic gains for mobile messaging have been slightly less sticky than for other activities.