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| FEB 1, 2022
Sponsored content by Merkle
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| JAN 14, 2022
Sponsored content by Merkle
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| DEC 1, 2021
Sponsored content by Merkle
Video
| NOV 9, 2021
Sponsored content by Merkle
Article
| JUN 9, 2022
Perhaps reflecting the early-pandemic publicity about front-line worker treatment and the resurgence of gender and racial justice movements, worker fairness, safety, and equity are the most important issues for brands to address, according to an October 2021 survey by Merkle. These are followed by ethical sourcing and manufacturing and environmental protection.
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| JUN 23, 2022
Merkle. Sailthru. Salesforce. Sapio Research.
Article
| MAY 12, 2022
A Merkle report found that from 2020 to 2021, consumers became more comfortable, not less, sharing data with brands in exchange for a more personalized experience. 54% of marketers have seen more increased engagement with their brand as a result of more personalization, per Acquia; another 48% saw increased conversions.
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| FEB 22, 2022
Merkle. Singular. Tinuiti.
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| JUN 1, 2022
Merkle. NBC News. YouGov.
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| FEB 15, 2022
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| FEB 15, 2022
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| FEB 15, 2022
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| FEB 15, 2022
Video
| SEP 6, 2021
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Article
| FEB 24, 2022
Between 2020 and 2021, the number of CPG brands working with retail media networks to gain access to first-party data nearly doubled from 33% to 62%, according to an October 2021 survey by Merkle.
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| FEB 1, 2022
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| FEB 1, 2022
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| FEB 1, 2022
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| FEB 1, 2022
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| FEB 1, 2022
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| FEB 1, 2022
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| FEB 1, 2022
Report
| MAY 24, 2021
Merkle. National Retail Federation. Narvar. Okta. Omnisend. Paypal. PopSugar. PYMNTS. Retail Detail. Retail Touchpoints. Sapio Research. Shopify. Visa. Winterberry Group.
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| JUL 4, 2021
Sponsored content by Merkle
Report
| NOV 17, 2021
Merkle. Pacvue. Perpetua. Profitero. Stratably. Ugam. Zogby Analytics.