All in all, MercadoLibre will have spent roughly $2.20 billion to further develop its ecommerce business in Mexico from 2017 to 2021. This capital injection into its Mexican operations will undoubtedly help MercadoLibre grow its share of Mexico’s ecommerce market.
Latin American ecommerce giant MercadoLibre is one example of a regional company that has embraced diversity in its marketing materials. The company’s July 2020 video ad, titled “Libre de ser quien soy” or (“Free to be who I am,” in English), reflected on how its diverse employees are empowered to bring their whole selves to work to drive innovation at the company.
This will be partly due to a predictable rebound after the sharp decline of 2020 but also the consequence of improving communications infrastructure, better retailer offerings—including the evolution of online marketplaces such as MercadoLibre—and higher consumer engagement. Growth will be slower in the regions where ecommerce is already well advanced, including North America and Asia-Pacific.