APR 25, 2021
D2Cs will also expand into new categories that are natural extensions of their brands—think men's grooming company Harry’s offering deodorant and shoe brand Allbirds selling apparel and socks. Beyond this, there will be a greater focus on aligning brand values.
NOV 11, 2020
“When a customer has signed up to let you know they are interested in hearing more from you, it’s integral to provide a deeper look into not only what we have to offer from a product level but also to highlight the deeper ‘why’ behind the brand,” said Kelsey Mulyk, vice president of brand and content strategy at Good Man Brand, a socially conscious men’s fashion company.
JUN 28, 2019
JUL 30, 2019
Brian Fesen, Vice President of Performance Marketing, Mack Weldon (a direct-to-consumer men’s clothing brand). Instead of building out a new subscription program, which has inventory and a lot more logistical challenges, we set our sales goal of creating a loyalty program. We looked at some third parties and chose to keep it in-house, after investigation research and focus groups with our customers.
AUG 8, 2019
For our recent report, “Digital Audio Advertising: Exploring Opportunities in Streaming Audio, Podcasts and Smart Speakers,” we spoke with D2C men's custom apparel brand Indochino and cleaning products company Dropps about their podcast-focused digital audio advertising strategies. Here’s what we learned:. Lisa Craveiro, Director of Marketing, Indochino.
JUN 27, 2019
Indochino: Men’s apparel is a hot category for D2C. And Vancouver-based Indochino offers more upscale clothing for professional men, which led to the opening of 45 urban locations in addition to its original D2C value proposition. The opening of physical locations by Indochino is part of a larger pattern of D2C brands looking to become omnichannel in their own right.
JUL 17, 2019
When D2C men’s clothing brand Mack Weldon developed its loyalty program, it was an opportunity to simplify part of the customer experience that had been getting in the way of conversions. Previously, the company offered free shipping on purchases of at least $50.
MAY 30, 2019
“Instagram in particular has been launching lots of social shopping features,” said Shane Foran, CEO of Vitaly, a Toronto-based men’s accessories brand. “We have Instagram and Facebook shops, and 90% of all our content on Instagram is tagged for shopping.”. But the brand promotion story on social is much more than social commerce.
AUG 20, 2021
Tiffany & Co. portrayed same sex couples in its advertising years ago—in 2021, it took support a step further by launching the entire category of men’s engagement rings. The Walt Disney Co. has a companywide strategy to accelerate inclusive marketing initiatives and align its internal culture with target customers.
NOV 4, 2019
Chastened by the backlash, the retailer canceled its annual televised holiday fashion show and hired its first transgender model as it looks to reboot the brand. Taking advantage of the opportunity to fill this vacuum, another inclusive D2C brand, Savage X Fenty by Rihanna, inked a deal to hold its second annual fashion show on Amazon Prime Video, which debuted on September 20.
APR 9, 2020
Lululemon was starting to put a little more attention on its men's line, but it came off as an afterthought, and the shopping experience was geared more toward females. As far as D2C marketing, we were early in doing social advertising and building the brand through a customer acquisition lens.
OCT 28, 2019
Chastened by the backlash, Victoria’s Secret canceled its annual televised holiday fashion show and hired its first transgender model as it looks to reboot the brand. Taking advantage of the opportunity to fill this vacuum, another inclusive D2C brand, Savage X Fenty by Rihanna, inked a deal to hold its second annual fashion show on Amazon Prime Video, which debuted on September 20.
MAR 26, 2020
That’s why Warby Parker is not just eyeglasses but optical health and fashion that offers eye exams and recently launched contacts brand Scout. Away positions itself not as a luggage brand but as a travel brand expanding into travel-friendly wellness and apparel products.
MAR 2, 2020
Focus: Travel, lifestyle, fashion. Followers: 25,700. How did you get your start? I started my blog in 2013. I worked in the tech industry, and I felt like it was really hard to meet women who are like me, who are interested in fashion and beauty and shopping. I figured, well, if I'm not connecting in real life with people, maybe I can find some friends on the internet.