Geography

Asia-Pacific (1)
Europe (1)
Latin America (1)
North America (14)
Worldwide (4)

Content Type

Topic

Industry

Demographics

Publication Date

All
Analysis
Charts
14 Results
Filter
Sort by: Relevance | Date
    Report
     | 
    NOV 11, 2020

    “When a customer has signed up to let you know they are interested in hearing more from you, it’s integral to provide a deeper look into not only what we have to offer from a product level but also to highlight the deeper ‘why’ behind the brand,” said Kelsey Mulyk, vice president of brand and content strategy at Good Man Brand, a socially conscious men’s fashion company.

    Article
     | 
    JUL 30, 2019

    Brian Fesen, Vice President of Performance Marketing, Mack Weldon (a direct-to-consumer men’s clothing brand). Instead of building out a new subscription program, which has inventory and a lot more logistical challenges, we set our sales goal of creating a loyalty program. We looked at some third parties and chose to keep it in-house, after investigation research and focus groups with our customers.

    Report
     | 
    JUN 27, 2019

    Indochino: Men’s apparel is a hot category for D2C. And Vancouver-based Indochino offers more upscale clothing for professional men, which led to the opening of 45 urban locations in addition to its original D2C value proposition. The opening of physical locations by Indochino is part of a larger pattern of D2C brands looking to become omnichannel in their own right.

    Report
     | 
    JUL 17, 2019

    When D2C men’s clothing brand Mack Weldon developed its loyalty program, it was an opportunity to simplify part of the customer experience that had been getting in the way of conversions. Previously, the company offered free shipping on purchases of at least $50.

    Article
     | 
    AUG 8, 2019

    For our recent report, “Digital Audio Advertising: Exploring Opportunities in Streaming Audio, Podcasts and Smart Speakers,” we spoke with D2C men's custom apparel brand Indochino and cleaning products company Dropps about their podcast-focused digital audio advertising strategies. Here’s what we learned:. Lisa Craveiro, Director of Marketing, Indochino.

    Report
     | 
    MAY 30, 2019

    “Instagram in particular has been launching lots of social shopping features,” said Shane Foran, CEO of Vitaly, a Toronto-based men’s accessories brand. “We have Instagram and Facebook shops, and 90% of all our content on Instagram is tagged for shopping.”. But the brand promotion story on social is much more than social commerce.

    Report
     | 
    JAN 14, 2019

    Men’s apparel brand UNTUCKit is based on the insight that—you guessed it—many men today wear their button-down shirts untucked, even though they were historically designed to be tucked in. It’s a simple insight about a style trend that created a pain point for many men, yet the problem had largely been ignored by manufacturers and retailers.

    Article
     | 
    NOV 4, 2019

    Chastened by the backlash, the retailer canceled its annual televised holiday fashion show and hired its first transgender model as it looks to reboot the brand. Taking advantage of the opportunity to fill this vacuum, another inclusive D2C brand, Savage X Fenty by Rihanna, inked a deal to hold its second annual fashion show on Amazon Prime Video, which debuted on September 20.

    Report
     | 
    MAR 26, 2020

    That’s why Warby Parker is not just eyeglasses but optical health and fashion that offers eye exams and recently launched contacts brand Scout. Away positions itself not as a luggage brand but as a travel brand expanding into travel-friendly wellness and apparel products.

    Report
     | 
    OCT 28, 2019

    Chastened by the backlash, Victoria’s Secret canceled its annual televised holiday fashion show and hired its first transgender model as it looks to reboot the brand. Taking advantage of the opportunity to fill this vacuum, another inclusive D2C brand, Savage X Fenty by Rihanna, inked a deal to hold its second annual fashion show on Amazon Prime Video, which debuted on September 20.

    Article
     | 
    APR 9, 2020

    Lululemon was starting to put a little more attention on its men's line, but it came off as an afterthought, and the shopping experience was geared more toward females. As far as D2C marketing, we were early in doing social advertising and building the brand through a customer acquisition lens.

    Report
     | 
    NOV 13, 2018

    Fashion and accessories are the most popular product category, which 35% of internet users will look for online, followed by shoes (29%) and travel (26%) [Ma Reduc/YouGov]. In 2017, 42.6% of internet users shopped online and 46.3% did so in shopping centers [Toluna/LSA].

    Report
     | 
    MAR 2, 2020

    Focus: Travel, lifestyle, fashion. Followers: 25,700. How did you get your start? I started my blog in 2013. I worked in the tech industry, and I felt like it was really hard to meet women who are like me, who are interested in fashion and beauty and shopping. I figured, well, if I'm not connecting in real life with people, maybe I can find some friends on the internet.

Others also searched for