On today's episode, we discuss whether startups like Oscar Health can take on the major health insurers, how the consumerization of healthcare is changing expectations, and what digital tools are leading to healthcare's digitization. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Lisa Phillips.
Digital ad spending in the US healthcare and pharmaceutical industry will grow by 14.2% to reach $9.53 billion in 2020. Growth is being fueled by ads related to COVID-19, including public service announcements, medical supplies and telemedicine.
Founded in 2013, Chicago-based VillageMD and its subsidiary, Village Medical, provide primary care for patients at traditional free-standing clinics and Village Medical at Walgreens colocated clinics. VillageMD and Village Medical have grown to 15 markets and are responsible for over 1.6 million patients who span a range of commercial and noncommercial populations.