Social networking helped to boost the total time spent with digital media. Social media and messaging activity reached new heights in Mexico this year; 99.4% of internet users polled in H1 2021 had used social media in the month prior and almost as many had used messaging services such as WhatsApp. Also this year, time spent with social networking achieved a new high of 3:28 daily, on average.
Live TV, radio, and print media were still popular—though time spent with radio and print declined. About half of internet users ages 16 to 64 still engaged with print media regularly. In Q1 2021, 50.4% had read a print newspaper at least once in the previous month, and 49.5% had read a print magazine. Males were much more likely than females to read either.
The average times spent daily with print media and online press titles were both unchanged from H1 2020, at 28 minutes and 39 minutes, respectively. Broadcast TV remained a key media experience for internet users, with average daily viewing time rivaling that of mobile, at 2 hours, 16 minutes (2:16) in H1 2021.