The Global Media Intelligence Report is a concise yet detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. This 2020 edition covers the same range of metrics we featured in 2019, and the consistency of GlobalWebIndex’s methodology enables us to offer precise year-over-year comparisons; these provide vital indicators of exactly where and how quickly changes are happening, and where behaviors haven’t altered much.

eMarketer forecasting analyst Eric Haggstrom joins principal analysts at Insider Intelligence Mark Dolliver, Jeremy Goldman, and Nicole Perrin to discuss the US presidential election: media usage, effective advertising, and how big tech protected its integrity. They then talk about Apple's new privacy "nutrition labels," how a virtual reality headset can tell who you are from your movements within 5 minutes, and why The Trade Desk had such a good Q3.

Based on a bottom-up look at the market, eMarketer has updated our estimates of US digital ad spending this year. eMarketer forecasting analysts Eric Haggstrom and Peter Vahle, along with junior forecasting analyst at Insider Intelligence Nazmul Islam, join eMarketer principal analyst at Insider Intelligence Nicole Perrin to talk about the building blocks of the forecast, what we know about performance at major digital ad sellers, and how it all adds up to the whole. Plus, they put our digital forecast in the context of other major media.

This report explores our latest forecast for time spent with media in China, and how the coronavirus pandemic will impact our forecast for 2020 and beyond.

As the coronavirus pandemic renders the population of the UK largely housebound, media consumption patterns will invariably change. Certain media types (such as physical print) will falter, but video (TV and digital) looks set to benefit most.

This report explores our latest forecast for time spent with media in France and Germany, and how COVID-19 will affect media usage patterns in 2020 and beyond.

The growing podcast audience in Canada has brands taking notice. Not only has the medium become a fixture in consumer media consumption, it’s also a sticky medium. Listeners consume podcasts heavily compared with other forms of informational media, and they are loyal to the hosts of their favorite shows.

The first reported cases of COVID-19 were in Wuhan, China, in late December 2019. The government then issued a mandatory quarantine order on January 23 that confined the city’s inhabitants to their homes, and other cities soon followed with their own lockdowns. With little to do and nowhere to go, media usage in China spiked.

What’s Driving Shifting Media Habits. In forecasting the numbers for Canada, several trends emerged that tell the story of daily media habits and the longer-term impact of COVID-19 on our estimates. Digital Takes Up an Even Bigger Share of Total Media Time. With people stuck at home due to a countrywide quarantine, we forecast a surge in digital time spent.

For cultural and demographic reasons, TV remains a dominant source of media consumption in Japan, and for the most part it is holding the line against the emergence of digital media options.

Among all major media in India in 2020, smartphones will post the highest growth rate for average time spent per day (16%). This equates to a 9-minute increase per person per day across the population (leading to a total of 1:00 per day). Perhaps more significantly, among qualified users, growth in time spent on smartphones will increase by 12 minutes per day, leading to a substantial 3:05 total.

Stay-at-home orders have added some twists to consumers’ media usage, as will the coming recession. The weeks and perhaps months of physical social distancing have restarted growth in time spent with online social networking, which had plateaued in recent years—but will then plateau again at 2020’s higher level.