The Global Media Intelligence Report is a concise, detailed compilation of data and insights about internet users’ traditional and digital media usage in 43 key markets worldwide. With very few exceptions, this 2021 edition covers the same range of metrics we featured in 2020, and the consistency of GWI’s methodology enables us to offer precise year-over-year (YoY) comparisons.

Consumers are frustrated by intrusive or invasive ad experiences, and they’re concerned about how advertisers use their data. Here’s how consumers perceive their ad experiences across media channels, how they avoid ads, and how brands, advertisers, and publishers are responding.

For the second year in a row, the pandemic was a major influence on media consumption and device ownership.

Average daily time spent with media shot past the 10-hour mark last year, pushing media consumption to new levels in Canada.

eMarketer forecasts that retail media and connected TV (CTV) will be among the fastest-growing digital ad channels this year. Jed Dederick, senior vice president of global client and agency development at demand-side platform The Trade Desk, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what the firm has learned over the course of the pandemic, what buyers want from CTV and retail media, and why resolving the identity crisis is so important.

On today's episode, we discuss whether the metaverse is even a good idea, what comes after primetime advertising, how powerful gaming influencers are, what everyone is doing on their second screens while watching TV, dislike buttons getting the thumbs down, the best "working from somewhere" tips, a little-known secret about the Statue of Liberty, and more. Tune in to the discussion with eMarketer senior forecasting analyst Peter Vahle and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.

In many of the countries we cover, like the US, UK, and China, digital media has already left traditional media in the dust, accounting for far more than half of consumers’ media consumption.

Unlike other media habits, though, usage will endure in 2021 and beyond. Read Next. Sources. Ad Alliance. App Annie. AudienceProject. forsa. GfK. GlobalWebIndex. Médiamétrie. Seven.One Media. Syndicat des Editeurs de Logicels de Loisirs (SELL). TV Spielfilm.

The Global Media Intelligence Report is a concise yet detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. This 2020 edition covers the same range of metrics we featured in 2019, and the consistency of GlobalWebIndex’s methodology enables us to offer precise year-over-year comparisons; these provide vital indicators of exactly where and how quickly changes are happening, and where behaviors haven’t altered much.

Curated by eMarketer, this collection of articles, insights, and interviews will help you understand what’s in store for TV and video advertisers as time spent shifts, audience measurement evolves, and more.

This Snapshot includes infographics illustrating our proprietary forecast on time spent with media—digital and traditional—in the US, Canada, UK, Germany, France, India, China, Japan, and South Korea.

In 2021, the number of monthly Facebook users in the US will increase by less than 1% year over year, the platform’s lowest annual growth rate to date. Much of this deceleration is due to last year’s higher-than-expected growth of 3.3%, which was driven by changes in media habits during the pandemic.

This report reviews our final 2020 numbers and new 2021 forecast for US time spent with media, highlighting pre- and post-pandemic estimates and expectations. Special attention is paid to TV, connected TV, OTT, digital audio, and social media.

As with print media, consumption was most common in older age brackets and in higher-income households. Broadly speaking, all traditional media have been overtaken by digital alternatives. Colombia’s internet users spent an average 36 minutes with print media in H1 2021—identical to the result one year prior.

For that reason, the pandemic had arguably less impact on Israeli media consumption in H1 2020 than on many other countries, where long lockdowns prompted greater usage of home video viewing, for example. Israel did suffer further surges in coronavirus cases in autumn 2020 and Q1 2021, and a lockdown in January and February, which may help to account for some changes seen this year.

As a result, many patterns of media consumption were similar during the two periods when GWI carried out its surveys. Fortunately, the Italian economy was in better shape early this year than in H1 2020, when GDP plunged by double digits. That improvement may have encouraged some internet users to invest for the first time in nice-to-have devices, such as smart TVs.