Average daily time spent with media shot past the 10-hour mark last year, pushing media consumption to new levels in Canada.

Consumers are frustrated by intrusive or invasive ad experiences, and they’re concerned about how advertisers use their data. Here’s how consumers perceive their ad experiences across media channels, how they avoid ads, and how brands, advertisers, and publishers are responding.

eMarketer forecasts that retail media and connected TV (CTV) will be among the fastest-growing digital ad channels this year. Jed Dederick, senior vice president of global client and agency development at demand-side platform The Trade Desk, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what the firm has learned over the course of the pandemic, what buyers want from CTV and retail media, and why resolving the identity crisis is so important.

In 2021, the number of monthly Facebook users in the US will increase by less than 1% year over year, the platform’s lowest annual growth rate to date. Much of this deceleration is due to last year’s higher-than-expected growth of 3.3%, which was driven by changes in media habits during the pandemic.

The Global Media Intelligence Report is a concise yet detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. This 2020 edition covers the same range of metrics we featured in 2019, and the consistency of GlobalWebIndex’s methodology enables us to offer precise year-over-year comparisons; these provide vital indicators of exactly where and how quickly changes are happening, and where behaviors haven’t altered much.

In many of the countries we cover, like the US, UK, and China, digital media has already left traditional media in the dust, accounting for far more than half of consumers’ media consumption.

Curated by eMarketer, this collection of articles, insights, and interviews will help you understand what’s in store for TV and video advertisers as time spent shifts, audience measurement evolves, and more.

This Snapshot includes infographics illustrating our proprietary forecast on time spent with media—digital and traditional—in the US, Canada, UK, Germany, France, India, China, Japan, and South Korea.

Unlike other media habits, though, usage will endure in 2021 and beyond. Read Next. Sources. Ad Alliance. App Annie. AudienceProject. forsa. GfK. GlobalWebIndex. Médiamétrie. Seven.One Media. Syndicat des Editeurs de Logicels de Loisirs (SELL). TV Spielfilm.

On today's episode, we discuss five milestone changes in how Americans are consuming media. We then talk about multiscreen behavior, newspaper readership trends, and movie studios figuring out the right theatrical release strategy. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and forecasting analyst at Insider Intelligence Peter Vahle.

This report reviews our final 2020 numbers and new 2021 forecast for US time spent with media, highlighting pre- and post-pandemic estimates and expectations. Special attention is paid to TV, connected TV, OTT, digital audio, and social media.

As the US begins to emerge from the pandemic, people are re-entering the world with new habits, including new mobile behaviors. This year, the time US adults spend on mobile devices will continue to grow, albeit at a slower rate than last year. Nearly a third of their daily time spent with media will be on mobile.