Podcasts are expected to reach more than 500 million listeners worldwide by 2024. With this growth and innovations in podcast advertising in mind, many marketers now see the channel as essential to their media buying strategy.

During the pandemic, with locations closed and openings limited by capacity restrictions, media buying shifted away from driving store traffic. “During the store closures, we pulled everything from radio,” said Vanessa Coutinho, Ikea’s account director at Carat Canada. “Audio has a big role to play when it comes to share of sales and driving store visitation.

Next year in the UK, digital video ads will make gains, Brexit will continue to complicate ecommerce and data privacy rules, and retailers will reimagine the in-store experience.

Find out how a single-market media buying strategy—particularly in a top designated market area like New York—can be the key to a profitable and successful campaign. Hear from New York Interconnect’s Tom McLoughlin, vice president, regional sales, and Jason Swartz, vice president, advanced advertising and new business for national sales, in conversation with Canvas Worldwide’s Eveliza Jimenez, vice president and director, local investment, and News 12’s Manoj Shamdasani, vice president, programming and brand partnership.

Despite the appearance of limited time on social networks comparatively, media buying in this channel is still effective because of social’s position at the nexus of consumer media consumption. Adults in Canada spend less than 10% of their media time daily on social networks. However, much of that time is done while multitasking in other media.

Amazon has been moving its shopping holiday around, and now it's next week. Melissa Burdick, co-founder and president at retail media buying technology firm Pacvue, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what Amazon gets out of having Prime Day in Q2 and the latest in the retail media war.

Just as consumers have shifted the way they shop and what they buy during the COVID-19 pandemic, business buyers are also altering how they spend their dollars. We already noted just how much media buying will change because of the coronavirus outbreak, but there are several other categories of spend that B2B buyers will alter as the virus and the economic fallout progresses worldwide.

Monitor their ad creative and media buying choices to ensure balance between delivering ads that are relevant and engaging versus those that are annoying. When it comes to commerce-themed advertising, the closer those ads are to buyers’ interests, the better.

Nielsen makes big changes to how it measures TV audiences: Following loss of accreditation, the company’s revamp aims to make it simpler for advertisers to compare linear and digital performance.

This includes spending on services relating to every aspect of the programmatic media buying process, so more than just targeting. Growth year over year was significant. This year, US programmatic digital display advertisers will spend 23.3% over 2020 on fees paid to ad tech companies. This amounts to just under 38% of the real-time bidding digital display ad market.

And they should continually monitor their ad creative and media buying choices to ensure balance between delivering ads that are relevant and engaging versus those that are annoying. Security. A social platform’s ability to protect its users’ privacy and data is the leading factor affecting trust, according to our research.

The pandemic has brought an influx of new users for subscription OTT, live videos, and video games in 2020, but other activities such as social networking, mobile messaging, and digital video haven’t seen the same bump.

Addressable advertising is the default for digital—but users are getting harder to identify thanks to governments and platform controllers stepping in. Read on to learn how advertisers and their partners are hoping to continue tracking users and measuring the results of digital advertising.

In 2020, TV networks offered more flexible options for advertisers to cancel or delay their ad spending commitments, but at this year’s upfronts, TV networks will revert to stricter guidelines, according to Vicky Chang, director of media buying and planning at ad agency Tatari.

Digital ad spending in the US healthcare and pharmaceutical industry will grow by 14.2% to reach $9.53 billion in 2020. Growth is being fueled by ads related to COVID-19, including public service announcements, medical supplies and telemedicine.

And they should continually monitor their ad creative and media buying choices to ensure balance between delivering ads that are relevant and engaging versus those that are annoying.

Display ad spending in the US will rise by 5.5% this year, despite the pandemic. This report outlines our complete estimates of digital display ad spending, including breakouts by format, transaction method, industry, major ad sellers and more.

On today's episode, we discuss what brand new forecasts the forecasting team cooked up in Q2, including social media buyers and buy now, pay later service users. We then talk about the 2021 NBA finals ratings, a landmark ruling that lets brands work with NCAA athletes, and why OOH ad prices are on the rise. Tune in to the discussion with eMarketer forecasting analyst Nazmul Islam and director of forecasting at Insider Intelligence Oscar Orozco.

UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.