Retail media advertising had a banner year in 2021—one that will be hard to top. Although growth is expected to taper this year, there are several reasons why retailers looking to build their own media networks should take notice.

As the first true generation of digital natives, Gen Z has had round-the-clock access to on-demand information, streaming entertainment, and instantaneous communication since birth. This report examines trends in Gen Z’s technology and media use.

In Latin America in 2022, digital payments will make gains, consumer expectations around ecommerce will shift, corporate sustainability and social issues will come to the fore, SMBs will bank on social commerce, and retail media networks will make their presence felt.

Brands eagerly jump on the retail media network bandwagon: As access to customer data becomes a priority for brands, retailers see an opportunity to diversify their revenue streams.

As retail media advertising continues to increase year over year, retailers and brands have the opportunity to better plan their digital advertising strategies

On this special edition of the show, we're taking a look back at some of the most notable conversations we've had this year. In this episode, we discuss what the media world will look like by 2030 concerning digital ads, shopping, banks, pay TV, digital video, and esports.

On today's episode, we discuss some very specific 2022 predictions: Why Amazon is looking to expand into sports media, why TikTok will force YouTube to do something reckless, why Clubhouse might not last the year as a standalone company, how Disney might reposition Hulu, how Apple will re-enter the streaming wars, and more. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Debra Aho Williamson, Paul Verna, and Andrew Lipsman.

We expect retail media advertising to be one of the fastest-growing segments of digital advertising in the US at over 31%. But this is just one of the five key trends that we predict will most shape the retail landscape in the year ahead.

On today's episode, we discuss what our analysts think will be the key trends of 2022. Will Facebook's grip on digital advertising loosen? How much of a splash will viral commerce make? How much will the pendulum swing back towards physical retail? And more. We then talk about the most important social media challenge facing brands this year and whether Amazon's marketplace model is coming to a store near you. Tune in to the discussion with eMarketer analyst Jasmine Enberg and principal analyst at Insider Intelligence Andrew Lipsman.

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Abby Whitmer, vice president of ecommerce at BeautyBio, to discuss how the beauty brand is adjusting to iOS privacy changes, tackling supply chain issues as a medium-sized business, and lessons from this year’s holiday season.

Retail media advertising is the next big trend in digital advertising, driven by the surge in ecommerce spending and brands’ desire to target consumers close to the point of purchase.

Amazon’s quiet ascendance to the digital advertising elite has spawned the now fast-emerging trend of retail media advertising.

MoneyLion acquired digital media firm Malka Media to bolster its marketing and boost engagement on its platform.

Instacart delays IPO plans to focus on broadening services: The company believes it may generate as much as $10 billion to $20 billion in annual revenues from its retail media network in the coming years.