In 2022, US meal-kit subscription services will deliver $7.63 billion in digital sales to make up 22.8% of the country’s subscription ecommerce sales. The meal-kit subscription market has seen slowing growth since mushrooming by 85.0% in 2020, though its 17.0% increase this year is healthy nonetheless.

Subscription models are driving customer loyalty in online sales of groceries and other essential goods, but fatigue among consumers threatens long-term growth.

Sales can occur through channels outside of traditional grocers or supermarkets, such as warehouse clubs and superstores, convenience stores, gas stations, pharmacy/drug stores, and online delivery and meal-kit subscription services. Grocery Ecommerce Sales by Fulfillment Method. Delivery: Sales of grocery products ordered using the internet for home or work delivery.

Grocery companies—and more specifically their systems and services—have really been put to the test amid the pandemic. Many grocers are having trouble keeping items on the shelves. And even the most prepared are encountering issues with supply chain logistics.

Lunch and dinner subscription company MealPal started out as a service through which consumers could pick up meals from local restaurants during the work week—but, like many in the food industry, it has adjusted its operations for quarantined customers. The company now offers groceries supplied by local restaurants via MealPal Market.

Meal kits are experiencing an uptick in popularity as more people practice social distancing and turn to alternatives to limit their grocery store shopping.

Over the past few weeks, online grocery stores and meal kits have seen a stream of orders coming in, not only from existing customers, but also new ones looking to avoid physical stores during the pandemic. Plant-based meal company Splendid Spoon is one of those receiving demand.

Consumers: World and World Elite credit cardmembers new to DashPass—DoorDash’s subscription service that offers free delivery—will receive a free three-month membership. New and existing DashPass members will get a $5 discount on their first two orders of $12 or more every month until September 30, 2022.