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  • Article
     | 
    MAY 27, 2022

    Investors want retailers to take decisive action on ESG initiatives: But companies like Amazon and McDonald’s are pushing back on shareholder demands.

  • Article
     | 
    FEB 14, 2022

    DoorDash was once again the most downloaded US food and drink app in 2021, racking up 37.0 million downloads, 5% fewer than in 2020. McDonald’s jumped to second on the list with 24.0 million downloads, 33% more than the year prior. Meanwhile, Uber Eats dropped to third place with 21.0 million downloads.

  • Report
     | 
    FEB 17, 2022

    The top two apps came from quick-service restaurants (QSRs): Tim Hortons was No. 1, followed by McDonald’s Canada. Canada’s food delivery sales outpace those of the US, UK, and Australia. According to Edison Research, Canada’s food delivery platform sales soared sevenfold over the three-year period ending in Q2 2021.

  • Report
     | 
    MAY 27, 2022

    Starbucks’ new CTO—Deb Hall Lefevre, who previously ran tech and digital commerce strategy at McDonald’s—will likely lead investment into gamification and personalized rewards. These tweaks can drive ticket size and engagement by encouraging customers to try new items or visit at new times of day.

  • Article
     | 
    APR 13, 2022

    McDonald’s has had self-service ordering stations at its stores since 2020, and is testing automated drive-thru ordering. Analyst insight: For fast-food chains especially, automation can help provide the convenience and consistency that customers expect.

  • Article
     | 
    MAR 25, 2022

    In its first six months, McDonald’s US loyalty program enrolled 30 million members, more than two-thirds of whom were actively earning rewards, president Chris Kempczinski said on the company’s Q4 2021 earnings call.

  • Report
     | 
    AUG 23, 2021

    The five largest OOH advertisers in 2020 were McDonald’s, Apple, Geico, Amazon, and HBO, according to OAAA and Kantar. The top 20 OOH advertisers collectively spent $510.7 million in 2020. The industries that spent the most on OOH ads in Q1 2021 were miscellaneous local services and amusements, retail, and restaurants, according to OAAA and Kantar estimates.

  • Article
     | 
    MAY 23, 2022

    Some companies, like McDonald’s—which recently announced it would sell its business in Russia—have had greater-than-average exposure, but for many, the biggest challenge will be the instability in global markets and higher pricing brought by the war. Why it matters: The war could exacerbate economic challenges that are already straining the ad spending environment.

  • Article
     | 
    APR 13, 2022

    Brands across the consumer spectrum—from luxury fashion houses like Gucci to fast-food chains such as McDonald’s—have jumped into the fray with their own NFT projects, to varying degrees of success.

  • Article
     | 
    APR 7, 2022

    A McDonald’s NFT giveaway marking the 40th anniversary of the McRib sandwich backfired after a user discovered a racial slur inserted into the code of the NFT’s smart contract, which could not be deleted because blockchain records are permanent and immutable. NFTs exist in a murky regulatory environment.

  • Article
     | 
    AUG 23, 2021

    McDonald’s, Apple led in spending among US out-of-home advertisers in 2020

  • Article
     | 
    FEB 17, 2022

    Akamai’s Edge DNS service was taken down by a “software configuration bug” in July and resulted in thousands of websites and apps going down, including Amazon, Costco, FedEx, Delta Air Lines, Southwest Airlines, and McDonald’s. A repeat of that Akamai service failure might affect Linode’s servers used by tens of thousands of developers, especially as the two companies become a more cohesive unit.

  • Report
     | 
    OCT 29, 2021

    Beijing is also reportedly encouraging multinational chains, like McDonald’s and Nike, to expand acceptance as well. That could incentivize even broader acceptance than Alipay and WeChat Pay, influencing consumers to reach for it over the current giants—or use it within those giants’ services. Invigorated Competition Could Clear a Path for Other Players.

  • Report
     | 
    MAY 17, 2022

    Some, like McDonald’s—which recently announced it would sell its business in Russia—have had greater-than-average exposure, but for many companies, the biggest challenge will be the instability in global markets and higher food commodity pricing brought about by the war. Communication will be key to maintaining corporate initiatives against Russia.

  • Video
     | 
    NOV 19, 2021

    Greg’s background spans business insight and analytics with a strong focus on digital and ecommerce, providing solutions for brands such as Dell and McDonald’s. Tamara Gruzbarg is vice president, strategic services at ActionIQ. Tamara is an expert analytics executive who has led data initiatives across multiple industries including digital, publishing, finance, research, consulting, and retail.

  • Article
     | 
    NOV 10, 2021

    Since its launch in July, more than 21 million US consumers have enrolled in the McDonald’s MyMcDonald’s Rewards loyalty program. According to executives, loyalty was a significant contributor to the 9.6% same-store sales growth in Q3 2021. Starbucks added more than 1 million members to its Starbucks Rewards program in Q2 2021, reaching a total of 24.2 million active US members.

  • Article
     | 
    OCT 29, 2020

    This campaign is reminiscent of the McDonald’s and Travis Scott collaboration, more in terms of the influencer aspect and with the brand looking to reach a younger audience. Absolutely. There's an accelerated shift in the way people buy, how they shop, and how they interact with brands. We believe that this could be an interesting method for us to continue reaching consumers and a younger demographic.

  • Article
     | 
    SEP 14, 2020

    For example, messaging from brands like McDonald’s and Audi about their social distancing policies doesn’t necessarily carry much weight or sincerity for consumers who are trying to cope with their own problems. When a brand does right by its customers, and even its staff, it stands to benefit from some positive vibes.

  • Article
     | 
    OCT 4, 2021

    Big Tech seems to be following the footsteps of businesses like McDonald’s. The fast- food franchise is also considered a successful real estate company because it owns most of the land its stores are built on. But owning more real estate also puts companies at risk of losses if property values fall in the future, which no landlord or property manager can control.

  • Chart
     | 
    DEC 27, 2021
  • Article
     | 
    FEB 26, 2020

    Companies like McDonald’s and Starbucks are increasing delivery services that limit human-to-human contact, and orders are packaged to keep them free of contamination. Time Spent Online and with TV Increasing as Consumers Fight Boredom at Home.

  • Report
     | 
    FEB 3, 2020

    The company recently worked with McDonald’s on a project involving geofencing more than 300 digital billboards in California and serving up full-screen, mobile ads with directions to McDonald’s to Waze users that came within proximity of the billboards.

  • Article
     | 
    MAR 24, 2021

    Tencent hires out game character Xing Tong for brand deals, and in January 2021, McDonald’s unveiled its own virtual idol, Happy Sister, as brand ambassador in China. Most lifelike of the bunch is Ling, who blended in with human celebrities on the February cover of Vogue Me China. There are advantages to working with virtual influencers over their human counterparts.

  • Report
     | 
    SEP 1, 2020

    For example, messaging from brands like McDonald’s and Audi letting everyone know they’re taking social distancing seriously doesn’t necessarily carry much weight or sincerity for consumers coping with their own problems. When a brand does right by its customers, and even staff, it stands to benefit from some positive vibes.

  • Report
     | 
    OCT 28, 2020

    In the 2020 edition of an annual “Brand Love” report by Smarty Pants, YouTube was the top-ranked brand among 9-to-12s and 13-to-17s and ranked second (topped only by McDonald’s) among 6-to-8s. Netflix also has a sizable fan base among school kids. Morning Consult’s survey identified 66% of 5-to-12s and 71% of 13-to-17s as viewers.

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