AUG 23, 2021
McDonald’s, Apple led in spending among US out-of-home advertisers in 2020
AUG 23, 2021
The five largest OOH advertisers in 2020 were McDonald’s, Apple, Geico, Amazon, and HBO, according to OAAA and Kantar. The top 20 OOH advertisers collectively spent $510.7 million in 2020. The industries that spent the most on OOH ads in Q1 2021 were miscellaneous local services and amusements, retail, and restaurants, according to OAAA and Kantar estimates.
OCT 4, 2021
Big Tech seems to be following the footsteps of businesses like McDonald’s. The fast- food franchise is also considered a successful real estate company because it owns most of the land its stores are built on. But owning more real estate also puts companies at risk of losses if property values fall in the future, which no landlord or property manager can control.
SEP 19, 2019
eMarketer principal analyst Andrew Lipsman discusses what made the Apple Store so successful, which retailers are nailing the in-store experience, McDonald’s voice-activated drive-thrus, Walmart’s ecommerce initiatives and more.
AUG 7, 2021
MAR 24, 2021
Tencent hires out game character Xing Tong for brand deals, and in January 2021, McDonald’s unveiled its own virtual idol, Happy Sister, as brand ambassador in China. Most lifelike of the bunch is Ling, who blended in with human celebrities on the February cover of Vogue Me China. There are advantages to working with virtual influencers over their human counterparts.
JUN 1, 2021
SEP 1, 2020
For example, messaging from brands like McDonald’s and Audi letting everyone know they’re taking social distancing seriously doesn’t necessarily carry much weight or sincerity for consumers coping with their own problems. When a brand does right by its customers, and even staff, it stands to benefit from some positive vibes.
OCT 29, 2020
This campaign is reminiscent of the McDonald’s and Travis Scott collaboration, more in terms of the influencer aspect and with the brand looking to reach a younger audience. Absolutely. There's an accelerated shift in the way people buy, how they shop, and how they interact with brands. We believe that this could be an interesting method for us to continue reaching consumers and a younger demographic.
NOV 25, 2019
During a panel at LiveRamp’s RampUp conference in February 2019, marketing executives from Quantcast and McDonald’s stated that they’d short sell OTT if it were a stock. Their bearish tendencies stemmed from measurement issues. But others see measurement as an opportunity.
OCT 28, 2020
In the 2020 edition of an annual “Brand Love” report by Smarty Pants, YouTube was the top-ranked brand among 9-to-12s and 13-to-17s and ranked second (topped only by McDonald’s) among 6-to-8s. Netflix also has a sizable fan base among school kids. Morning Consult’s survey identified 66% of 5-to-12s and 71% of 13-to-17s as viewers.
SEP 14, 2020
For example, messaging from brands like McDonald’s and Audi about their social distancing policies doesn’t necessarily carry much weight or sincerity for consumers who are trying to cope with their own problems. When a brand does right by its customers, and even its staff, it stands to benefit from some positive vibes.
MAY 6, 2021
AUG 26, 2020
December 2019: Introduced McDonald’s and The Coca-Cola Co. as the first marketers to use Snapchat Scan, a visual search and AR technology that lets users scan a logo or image with their phone to reveal additional AR content. March 2020: Rolled out Lens Web Builder, a web-based way for marketers to create branded AR Lenses on Snapchat.
NOV 21, 2019
And it’s not the only one: Other retailers are also introducing or further developing payment platforms within their apps, including Kroger, Dunkin’ and McDonald’s. Dunkin’s mobile loyalty program DD Perks, for instance, has 12 million users—most of whom take advantage of the mobile payments option, which is based on QR codes like Starbucks.
DEC 26, 2019
eMarketer principal analyst Andrew Lipsman discusses what made the Apple Store so successful, which retailers are nailing the in-store experience, McDonald’s voice-activated drive-thrus, Walmart’s ecommerce initiatives and more. Are Food Delivery Drivers Eating My Meal?
OCT 21, 2019
Headlines on this announcement were quick to say that McDonald’s removed the CMO role altogether, but that is true only at the global level, as McDonald’s still has a US CMO. (We reached out to McDonald’s for comment and didn’t receive a response.). Other companies are also developing new C-level positions to take a broader approach to marketing.
FEB 26, 2020
Companies like McDonald’s and Starbucks are increasing delivery services that limit human-to-human contact, and orders are packaged to keep them free of contamination. Time Spent Online and with TV Increasing as Consumers Fight Boredom at Home.
FEB 3, 2020
The company recently worked with McDonald’s on a project involving geofencing more than 300 digital billboards in California and serving up full-screen, mobile ads with directions to McDonald’s to Waze users that came within proximity of the billboards.
OCT 24, 2019
And it’s not the only one: Other retailers are also introducing or further developing payment platforms within their apps, including Kroger, Dunkin’ and McDonald’s. Dunkin’, for instance, has a mobile loyalty program called DD Perks with 12 million users. Most users take advantage of the mobile payments option, which is based on QR codes like Starbucks.
OCT 10, 2019
Nine in 10 internet users in the US rely on email, and many say it’s a preferred channel for receiving brand communications. Email also still plays a central role for marketers looking to maintain and nurture relationships.
SEP 11, 2019
It’s official: WhatsApp Status ads are coming, likely sometime in 2020. And though paid advertising is just one piece of the puzzle for companies looking to connect with customers on WhatsApp, it’s a major change for the chat app, which has so far remained ad-free.
NOV 6, 2019
eMarketer junior forecasting analyst Nazmul Islam explores our recently adjusted ad spending figures for YouTube, including how the platform has weathered brand-safety concerns.
JUL 23, 2019
At the end of April, Snap hired Kenny Mitchell, previously marketing vice president at McDonald’s, as its first CMO. The role was formed as Snapchat attempts to expand its user base, particularly in international markets. In May, Derek Andresen replaced Lara Sweet as Snap’s CFO. Lara Sweet had been serving as interim CFO since Tim Stone’s departure in February and is now Snap’s chief people officer.
OCT 17, 2019
Ads on WhatsApp are to be expected sometime in 2020. And most advertisers we spoke to for our new report on global messaging apps agreed that Status—WhatsApp’s version of Stories—makes sense as a testing ground for ads.