eMarketer on pleased to moderate a Tech-Talk Webinar featuring Infutor's chief information security officer, Len Lombardo, and Ken Dreifach, an ad tech and e-commerce lawyer at ZwillGen. They discussed how brands, martech providers, publishers, and advertisers can navigate the evolving omnichannel marketing and privacy landscape, including the legal considerations.

How buyer expectations are changing the face of martech, and what that means for B2B marketing and sales leaders. The secret to improving marketing and sales productivity, processes, and pipeline velocity. How to differentiate your digital experience to wow buyers, increase conversions, and grow revenue. Presenters:. Mark Kilens is vice president, content and community at Drift.

Activate conversation intelligence across the martech stack to power closed-loop reporting, targeting, and personalization. Enable call listening and insight extraction using first-party marketing data methodologies. Presenters:. Ian Dailey is vice president, product marketing at Invoca.

eMarketer principal analyst at Insider Intelligence Victoria Petrock discusses what she's paying attention to in 2021 and why: the acceleration of tech, multisensory experiences, and purpose-driven marketing.

Having lived and worked in three different continents Tijs has a unique global perspective on the evolving martech ecosystem and consumer behavior.

Sitecore has been leading the way in martech innovation for more than 20 years, helping major brands around the world embrace digital transformation. With the modern digital landscape being so saturated, and with consumers becoming increasingly digital-savvy, Sitecore can help businesses create personalized customer experiences and make digital their difference.

Yet, few brands can deliver consistent, personalized messages across channels and devices due to limitations from their current martech stacks.

Ravi has over 10 years in technology and media, with a focus on business development, partnerships, and product management across martech and adtech companies. Over his career, he’s been a CEO, head of product management, and board director in private companies. Moderator.

., where he oversaw the implementation of the company’s MarTech ecosystem. Eric has spent years strategizing and implementing real-world CDP use cases in support of growing WECHO Media’s digital subscription business for its nine newspaper markets. Ali Paradiso is a senior customer success manager at BlueConic.

Why brands are deserting Marketing Clouds in favor of building their own martech stack. Why the function and flexibility of CDPs fulfill the broken promises left by Marketing Clouds. How to increase the value and utility of your existing marketing tech stack with a CDP. PRESENTERS. Cory Munchbach is the chief operating officer at BlueConic.